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BevNETPress Releases

The Macallan Presents Distil Your World Hong Kong

info_outline PRESS RELEASE posted by The Macallan

Apr. 2, 2025 at 9:49 am

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NEW YORK, NEW YORK, April 1, 2025 – The Macallan unveils Distil Your World Hong Kong, an exceptional single malt whisky with an accompanying documentary film that captures the city’s dynamic energy and cultural depth. 

Distil Your World Hong Kong marks the latest release in the series of limited-edition single malt whiskies and gastronomic creations exploring leading locations around the globe. Crafted by The Macallan Lead Whisky Maker Euan Kennedy in collaboration with the acclaimed Roca brothers –– owners of the three-Michelin-starred El Celler de Can Roca –– Distil Your World Hong Kong celebrates a city that, while rooted in tradition, constantly reinvents itself for the future. 

To uncover the mastery behind Hong Kong, Euan and Joan Roca embarked on a sensorial journey to the city, seeking to capture its essence through its vibrant markets, rich culinary traditions, and diverse architectural landscape. This exploration of the resilient and tenacious metropolis ultimately inspired the creation of an exceptional single malt whisky, reflecting the city's distinctive character. 

Drawn from selected Sherry seasoned European Oak hogshead extensively married with hand selected American Oak casks, Distil Your World Hong Kong features bold, foundational flavors of dried spice, with the casks imparting key notes of ginger and cinnamon that reflect the city's vibrant market spices, creating a rich and multifaceted experience. The nose presents a resinous sweetness layered with decadent ginger and spices, balanced by fragrant honey, antique oak, and tropical notes of pomelo and mango, reminiscent of Hong Kong-style egg tart. On the palate, a mouthcoating viscosity is complemented by bright tropical sweetness, ginger, and rounded spices, transitioning to

aged oak, grapefruit, and an umami depth. The finish culminates in a vibrant antique oak resonance, making the whisky a testament to Hong Kong’s constant reinvention and The Macallan’s meticulous craft and creativity. 

Euan Kennedy, Lead Whisky Maker at The Macallan said, “This is a deeply personal whisky, inspired by my time with Joan Roca exploring Hong Kong. It is big and bold. I wanted to develop the idea of structure in this whisky, reflective of the building environment rising from the sea to the green peaks behind. To create contrast within this whisky, in the same way Hong Kong is a city of contrast. A whisky with many layers, to be returned to again and again to find more stories to tell, its incredible complexity transporting you on a journey of flavor and memory." 

Joan Roca said, "Distil Your World brought us to Hong Kong, and we have distilled the city with extraordinary results. The creative process is where we have fun. That's where the chaos is, where we are open to anything, where anything is possible and, no matter how crazy it may seem, it may be useful. Our culinary proposal is inspired by the deep-rooted traditions and different cultures of Hong Kong, while at the same time representing the modernity of the city.” 

Complementing the whisky, the Roca brothers have crafted an immersive dining experience menu inspired by Hong Kong’s dynamic landscape and cultural heritage, a culinary journey capturing the city’s soul through its aromas and flavors. The menu begins with a Yum Cha aperitif, Casa Cacao blend tea, Rose Ha Gau, scallop and sea urchin cheung fun, and truffle cha siu bao, embodying the city's modern cosmopolitan spirit. Main courses transport diners to the Temple Night Market with sweet and sour vegetables, followed by prawn roe mousse, steamed abalone, cabbage, and seaweed, paying homage to the Geological Park. A unique duck and milk tea mooncake enriches the experience, culminating in a dessert inspired by Hong Kong’s iconic skyline, an artistic creation mirroring the city’s architectural marvels. 

Accompanying this fourth release is the latest Distil Your World film, “Reimagining Spaces.” This film documents Euan and Joan’s sensorial journey into Hong Kong, mirroring the exploration that inspired the whisky’s creation. The film follows them as they engage with locals who embody Hong Kong's innovation, heritage, artistry, and community spirit, capturing the unique fusion of East and West, and the dynamic interplay of tradition and modernity, that defines the city. 

The Distil Your World series has masterfully captured the essence of iconic cities, with previous editions exploring New York's artistic vibrancy, London's distinctive character, and Mexico's exuberant Day of the Dead celebrations. Demonstrating the series' exceptional prestige, a rare Distil Your World Mexico Single Cask Limited Edition, one of only two bottles ever produced and the only one to be available for purchase, recently fetched a $81,250 bid at a Sotheby's charity auction benefiting Esperanza International, an organization dedicated to supporting home building and community development in Mexico. 

The Macallan Distil Your World Hong Kong is a limited-edition release and will be available in Asia Travel Retail and Asia–Pacific regions starting April 2025 for an SRP of $4,750 for the 70cl format. 

For U.S. consumers, less than 500 bottles of The Macallan Distil Your World Hong Kong will be available via pre-sale to private clients starting in April 2025, followed by national distribution starting September 2025 through premium retailers across the country. If interested in purchasing this and or other limited-edition releases, please contact Client Services.

For further information visit macallan.com

Whisky Maker’s Notes: 

? Color: Victoria Harbor Sunset 

? Aroma: Rich, resinous, and sweet. Aromas of decadent ginger and spices, balanced by vibrant tropical characteristics like pomelo and mango. Subtle suggestions of Hong Kong-style egg tart, fragrant honey, and incredible antique oak. 

? Palate: Viscous and mouthcoating at first, bright tropical sweetness is followed by beautiful ginger and rounded spices providing great structure. Gentle waves of aged oak, grapefruit, and an umami-like depth. 

? Finish: Vibrant antique oak continues to shine. 

? ABV: 46.8% 

ENDS 

About The Macallan 

The Macallan is renowned worldwide for its extraordinary single-malt whiskies. Two centuries have passed since Alexander Reid, founder of The Macallan, distilled the first batch of whisky in his curiously small stills in Speyside, Scotland, in 1824, beginning the extraordinary legacy of the single malt Scotch whisky. 

An obsession with quality and craftsmanship is the hallmark of The Macallan. The outstanding quality and distinctive character of each whisky is influenced by exceptional oak casks seasoned with sherry wine - a commitment to natural color underpinned by mastery. Designed by internationally acclaimed architects, The Macallan Distillery is located on a beautiful 485-acre Estate and takes inspiration from the surrounding ancient Scottish hills. 

The past 200 years have been a prologue for everything that is still to come. This is a journey through time. This is The Macallan, 200 Years Young. Crafted without compromise. Please savor The Macallan responsibly. For further information visit themacallan.com and become a member of The Macallan Society to explore the stories behind the whiskies.

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