• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

The Macallan Presents Distil Your World Hong Kong

info_outline PRESS RELEASE posted by The Macallan

Apr. 2, 2025 at 9:49 am

X LinkedIn Reddit Facebook Email
Report Press Release
Spirits Companies
  • image-01

NEW YORK, NEW YORK, April 1, 2025 – The Macallan unveils Distil Your World Hong Kong, an exceptional single malt whisky with an accompanying documentary film that captures the city’s dynamic energy and cultural depth. 

Distil Your World Hong Kong marks the latest release in the series of limited-edition single malt whiskies and gastronomic creations exploring leading locations around the globe. Crafted by The Macallan Lead Whisky Maker Euan Kennedy in collaboration with the acclaimed Roca brothers –– owners of the three-Michelin-starred El Celler de Can Roca –– Distil Your World Hong Kong celebrates a city that, while rooted in tradition, constantly reinvents itself for the future. 

To uncover the mastery behind Hong Kong, Euan and Joan Roca embarked on a sensorial journey to the city, seeking to capture its essence through its vibrant markets, rich culinary traditions, and diverse architectural landscape. This exploration of the resilient and tenacious metropolis ultimately inspired the creation of an exceptional single malt whisky, reflecting the city's distinctive character. 

Drawn from selected Sherry seasoned European Oak hogshead extensively married with hand selected American Oak casks, Distil Your World Hong Kong features bold, foundational flavors of dried spice, with the casks imparting key notes of ginger and cinnamon that reflect the city's vibrant market spices, creating a rich and multifaceted experience. The nose presents a resinous sweetness layered with decadent ginger and spices, balanced by fragrant honey, antique oak, and tropical notes of pomelo and mango, reminiscent of Hong Kong-style egg tart. On the palate, a mouthcoating viscosity is complemented by bright tropical sweetness, ginger, and rounded spices, transitioning to

aged oak, grapefruit, and an umami depth. The finish culminates in a vibrant antique oak resonance, making the whisky a testament to Hong Kong’s constant reinvention and The Macallan’s meticulous craft and creativity. 

Euan Kennedy, Lead Whisky Maker at The Macallan said, “This is a deeply personal whisky, inspired by my time with Joan Roca exploring Hong Kong. It is big and bold. I wanted to develop the idea of structure in this whisky, reflective of the building environment rising from the sea to the green peaks behind. To create contrast within this whisky, in the same way Hong Kong is a city of contrast. A whisky with many layers, to be returned to again and again to find more stories to tell, its incredible complexity transporting you on a journey of flavor and memory." 

Joan Roca said, "Distil Your World brought us to Hong Kong, and we have distilled the city with extraordinary results. The creative process is where we have fun. That's where the chaos is, where we are open to anything, where anything is possible and, no matter how crazy it may seem, it may be useful. Our culinary proposal is inspired by the deep-rooted traditions and different cultures of Hong Kong, while at the same time representing the modernity of the city.” 

Complementing the whisky, the Roca brothers have crafted an immersive dining experience menu inspired by Hong Kong’s dynamic landscape and cultural heritage, a culinary journey capturing the city’s soul through its aromas and flavors. The menu begins with a Yum Cha aperitif, Casa Cacao blend tea, Rose Ha Gau, scallop and sea urchin cheung fun, and truffle cha siu bao, embodying the city's modern cosmopolitan spirit. Main courses transport diners to the Temple Night Market with sweet and sour vegetables, followed by prawn roe mousse, steamed abalone, cabbage, and seaweed, paying homage to the Geological Park. A unique duck and milk tea mooncake enriches the experience, culminating in a dessert inspired by Hong Kong’s iconic skyline, an artistic creation mirroring the city’s architectural marvels. 

Accompanying this fourth release is the latest Distil Your World film, “Reimagining Spaces.” This film documents Euan and Joan’s sensorial journey into Hong Kong, mirroring the exploration that inspired the whisky’s creation. The film follows them as they engage with locals who embody Hong Kong's innovation, heritage, artistry, and community spirit, capturing the unique fusion of East and West, and the dynamic interplay of tradition and modernity, that defines the city. 

The Distil Your World series has masterfully captured the essence of iconic cities, with previous editions exploring New York's artistic vibrancy, London's distinctive character, and Mexico's exuberant Day of the Dead celebrations. Demonstrating the series' exceptional prestige, a rare Distil Your World Mexico Single Cask Limited Edition, one of only two bottles ever produced and the only one to be available for purchase, recently fetched a $81,250 bid at a Sotheby's charity auction benefiting Esperanza International, an organization dedicated to supporting home building and community development in Mexico. 

The Macallan Distil Your World Hong Kong is a limited-edition release and will be available in Asia Travel Retail and Asia–Pacific regions starting April 2025 for an SRP of $4,750 for the 70cl format. 

For U.S. consumers, less than 500 bottles of The Macallan Distil Your World Hong Kong will be available via pre-sale to private clients starting in April 2025, followed by national distribution starting September 2025 through premium retailers across the country. If interested in purchasing this and or other limited-edition releases, please contact Client Services.

For further information visit macallan.com

Whisky Maker’s Notes: 

? Color: Victoria Harbor Sunset 

? Aroma: Rich, resinous, and sweet. Aromas of decadent ginger and spices, balanced by vibrant tropical characteristics like pomelo and mango. Subtle suggestions of Hong Kong-style egg tart, fragrant honey, and incredible antique oak. 

? Palate: Viscous and mouthcoating at first, bright tropical sweetness is followed by beautiful ginger and rounded spices providing great structure. Gentle waves of aged oak, grapefruit, and an umami-like depth. 

? Finish: Vibrant antique oak continues to shine. 

? ABV: 46.8% 

ENDS 

About The Macallan 

The Macallan is renowned worldwide for its extraordinary single-malt whiskies. Two centuries have passed since Alexander Reid, founder of The Macallan, distilled the first batch of whisky in his curiously small stills in Speyside, Scotland, in 1824, beginning the extraordinary legacy of the single malt Scotch whisky. 

An obsession with quality and craftsmanship is the hallmark of The Macallan. The outstanding quality and distinctive character of each whisky is influenced by exceptional oak casks seasoned with sherry wine - a commitment to natural color underpinned by mastery. Designed by internationally acclaimed architects, The Macallan Distillery is located on a beautiful 485-acre Estate and takes inspiration from the surrounding ancient Scottish hills. 

The past 200 years have been a prologue for everything that is still to come. This is a journey through time. This is The Macallan, 200 Years Young. Crafted without compromise. Please savor The Macallan responsibly. For further information visit themacallan.com and become a member of The Macallan Society to explore the stories behind the whiskies.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Dora’s Naturals Adds Philly Distribution

Dora’s Naturals Adds Philly Distribution

Taste Radio: Expo West Is Pricey. Here’s How To Make It Pay Off.

Taste Radio: Expo West Is Pricey. Here’s How To Make It Pay Off.

New York Liquor Stores Could Get Cannabis Drinks Under New Bill

New York Liquor Stores Could Get Cannabis Drinks Under New Bill

SPONSORED POST
Complete Water Solutions: Reliable Water Treatment Services Built on Experience

Complete Water Solutions: Reliable Water Treatment Services Built on Experience

Marketplace

Secure Your Variety Pack Line Time for Your Beverage Brand - Contract Manufacturing Partner

Secure Your Variety Pack Line Time for Your Bev...

View All|Post a Listing

Featured Jobs

Brand Manager - Righteous Felon

Brand Manager - Righteous Felon

Sales Rep / Territory Manager For Premium CBD/THC Beverages - Studio TBD

Sales Rep / Territory Manager For Premium CBD/T...

Area Sales Manager - Los Angeles, CA - Good Boy Vodka

Area Sales Manager - Los Angeles, CA - Good Boy...

Director of Sales - rocky's matcha

Director of Sales - rocky's matcha

Brewery Marketing Manager - Sunriver Brewing Company

Brewery Marketing Manager - Sunriver Brewing Co...

Southern California Regional Craft Beverage Territory Manager & Chain Store Merchandiser - ABC Distribution Southern California

Southern California Regional Craft Beverage Ter...

View All Jobs|Post a Job

More News

New Products: Sparkling Sips from Topo Chico, Sanpellergino

New Products: Sparkling Sips from Topo Chico, Sanpellergino

North Dakota Retailers Sue PepsiCo, Walmart in Price Fixing Fallout

North Dakota Retailers Sue PepsiCo, Walmart in Price Fixing Fallout

Non-Alc Spirit Kava Haven Targets Mainstream Drinking Rituals

Non-Alc Spirit Kava Haven Targets Mainstream Drinking Rituals

Halfday Hit with Class Action Over Gut Health Claims

Halfday Hit with Class Action Over Gut Health Claims

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Eastern NC Area Manager - Hi-Wire Brewing - Hi-Wire Brewing
  • Regional Account Manager- Northeast - D&V International - D&V International
  • Regional Account Manager- CA - D&V International - D&V International
  • Packaging Lead (second shift) - The Hopewell Brewing Company - The Hopewell Brewing Company
  • Associate Cider/Wine Maker - Jersey Cider Works - Jersey Cider Works
  • Quality Assurance Intern - pFriem Family Brewers - pFriem Family Brewers
  • Brewing Intern - pFriem Family Brewers - pFriem Family Brewers
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Dora’s Naturals Adds Philly Distribution
  2. Taste Radio: Expo West Is Pricey. Here’s How To Make It Pay Off.
  3. New York Liquor Stores Could Get Cannabis Drinks Under New Bill
  4. New Products: Sparkling Sips from Topo Chico, Sanpellergino
  5. North Dakota Retailers Sue PepsiCo, Walmart in Price Fixing Fallout
  6. Non-Alc Spirit Kava Haven Targets Mainstream Drinking Rituals
  7. Halfday Hit with Class Action Over Gut Health Claims
  1. Rosaluna Spotlights Award-Winning Mezcal Through 2026 Margarita Competition
  2. Wild Orchard to Debut First Regenerative Organic Certified Tea Energy Shot at Expo West in Anaheim, CA
  3. Glenfiddich Unveils Bold New Look for a New Generation - Debuting in Time for Father's Day
  4. Demi Lovato and Caliwater Debut New Blood Orange — A Bright, Bold Take on Better Hydration
  5. Elmhurst 1925 Expands Its Made-For-Coffee Portfolio with Three Barista-Edition Plant Milks and Creamers
  6. Death Wish Coffee Co. Charges Into Natural Products Expo West 2026 With the Debut of Power Surge and Caramel Cold Brew Latte
  7. Maple3 Launches 16.9 oz Pure Maple Water at Meijer, Expands Presence Ahead of Expo West 2026
  1. NIQ: Spirits, Wine Cocktails Buck C-Store Declines
  2. Breakthru Beverage Cuts 500 Jobs Amid Industry Shakeup
  3. Surfside Adds New Flavors, Golf ‘Aesthetic’
  4. Bardstown Bourbon Hit With Whistleblower Discrimination Lawsuit
  5. Bad Bunny Effect? Spirits Surge at Total Wine During Super Bowl Weekend
  6. Jack & Coke Doubles Down on Convenience with Larger Cans
  7. RNDC Layoffs Continue Following Major Supplier Losses
  1. Supreme Court Tariff Ruling: BA & Trade Groups Respond; Trump Threatens Additional Tariffs
  2. New York Liquor Stores Could Get Cannabis Drinks Under New Bill
  3. Legislative Roundup: Proposed Tax Changes in Hawaii, Sunday Sales in Mississippi and More
  4. Bernstein: Health & Wellness’ ‘Fever Pitch for Alcohol’ Starting to Break
  5. NIQ: Spirits, RTDs Gain in C-Stores as Beer Sales Slide 3%
  6. Brewers Association 2025 Annual Report: Revenue -24.6%, Expenses -22.4%
  7. Molson Coors FY25 Shipments -8.6%, Depletions -5.4%; Launches Horizon 2030 Biz Plan
View All|Submit News

Promoted PR Posts

Introducing Drink Happy Thoughts: A Functional Beverage Brand Evolving to Spread Daily Happiness

Introducing Drink Happy Thoughts: A Functional Beverage Brand Evolving to Spread Daily Happiness

Finally, an ERP Built for Co-Packing: Scale Without Spreadsheet Chaos and Go Live in Under 4 Weeks

Finally, an ERP Built for Co-Packing: Scale Without Spreadsheet Chaos and Go Live in Under 4 Weeks

NFL Rookie Tetairoa McMillan, MLB All-Star Devin Williams, and NBA Veteran Jerami Grant Invest in Waiakea Hawaiian Water

NFL Rookie Tetairoa McMillan, MLB All-Star Devin Williams, and NBA Veteran Jerami Grant Invest in Waiakea Hawaiian Water

Yoshi Launches as the First Premium Matcha Liqueur, Designed by Saint-Urbain

Yoshi Launches as the First Premium Matcha Liqueur, Designed by Saint-Urbain

Melt Launches 2-Cube THC Ice Cube Bag for Regulated Markets, Delivering ~50% Retail Margins

Melt Launches 2-Cube THC Ice Cube Bag for Regulated Markets, Delivering ~50% Retail Margins

Power Plus Pain Aid Activates 250 Convenience Stores

Power Plus Pain Aid Activates 250 Convenience Stores

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
© 1996 – 2025 BevNET.com® Terms of Use Privacy Policy
Back
03/11: Introducing...Nombase! 03/13: Expo West Roundup: Standout Products & Trends from Key Decision Makers 03/20: Growing at Retail: What Does Smart Growth Look Like? 03/27: Smart Demos, Steady Growth. A Cost-Effective Strategy for Retail.
View Community Call Calendar
An error has occurred. This application may no longer respond until reloaded. Reload 🗙