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BevNETPress Releases

Devil’s Foot Beverage & Oskar Blues Brewery Partner to Launch Zero-Proof Blackberry Sangria

PRESS RELEASE posted by Devil's Foot Beverage

Apr. 3, 2025 at 10:14 am

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ASHEVILLE, NC – [April 3, 2025] – Devil's Foot Beverage Company, the Asheville-based craft soda maker specializing in farm-to-can beverages, is thrilled to announce its latest collaboration with Oskar Blues Brewery: the Zero-Proof Blackberry Sangria. This innovative non-alcoholic beverage is the newest addition to Devil’s Foot’s Zero-Proof Series, continuing the company’s mission to provide high-quality, craft-brewed, alcohol-free options.

This exciting release marks Devil’s Foot’s first collaboration with Oskar Blues Brewery, a pioneer in craft brewing, and expands the company’s distribution into Colorado. The Zero-Proof Blackberry Sangria will make its debut at two Oskar Blues signature events- in Colorado at Dank Grass Festival on April 19th, followed by a special release celebration in Brevard, NC, at Spring Shakedown Festival on May 3rd. The beverage will be exclusively available at Oskar Blues taprooms and The Mule - Devil’s Foot’s Asheville Tasting Room - until June 2025.

This collaboration is an exciting milestone for Devil’s Foot as it continues to bring craft beverages made with real organic ingredients to a broader audience while deepening relationships within the craft beverage industry. Crafted with organic NC blackberries and blueberries, tart cherries, raspberries, lime juice and honey , this new beverage offers a refreshing, complex flavor that balances deep, juicy blackberries with the bright acidity of citrus. Designed to mimic the celebratory nature of traditional sangria, this zero-proof alternative is perfect for those seeking an elevated non-alcoholic beverage experience.

“Oskar Blues has long been a leader in the craft beer scene, and we are thrilled to collaborate with them on this special release,” says Ben Colvin, Founder at Devil’s Foot Beverage. “Bringing a premium, non-alcoholic craft beverage to their lineup is a great way to offer inclusive options for all drinkers, while also expanding our footprint into Colorado.”

“We’re stoked to team up with Devil’s Foot to offer a killer non-alcoholic craft beverage at our taprooms,” says Bryan Townsend, Marketing Manager at Oskar Blues Brewery. “From the flavor profile to the craft-brewed approach, this Zero-Proof Blackberry Sangria is something special that we can’t wait to share with our customers.”

The new Zero-Proof Sangria will be available at the following locations:

  • The Mule, Devil’s Foot’s Taproom and Production Facility in Asheville, NC
  • Oskar Blue’s Brewery Brevard, NC Taproom
  • Oskar Blue’s Brewery Longmont, CO Taproom
  • The Devil’s Foot online store, available to purchase online and ship to the lower 48 states
  • *Other locations starting June 2025

About Devil’s Foot Beverage Company

Launched in 2017 by a group of friends in Asheville, NC, Devil’s Foot Beverage Company produces a full line of farm-to-can craft sodas using local and organic roots and fruits. Sweetened with real fruit, regionally sourced honey, and organic cane sugar, each Devil’s Foot soda has 18 grams or less of sugar per can. A member of Conservation Alliance, Devil’s Foot is committed to creating sustainable solutions for every step of the production process, including re-homing the byproducts of the soda-making process  through their Full  Fruit Life Program, as well as collaborative local sourcing and supporting community-oriented non-profits. In  2022, Devil’s Foot Beverages opened their taproom, The Mule, which is geared towards NA-inclusive craft brewing and celebratory gatherings. Find Devil’s Foot Beverages at local breweries bars, and retailers across the Carolinas, Tennessee, Florida, and Alabama. 

About Oskar Blues Brewing

Founded in 1997 in Lyons, Colorado, Oskar Blues Brewing revolutionized the craft beer industry by pioneering the craft beer-in-a-can movement with their flagship Dale’s Pale Ale. With a passion for bold flavors and innovative brewing, Oskar Blues continues to push boundaries in the craft beverage space. The brewery operates taprooms in Colorado and North Carolina and remains dedicated to quality, sustainability, and innovation. Learn more at oskarblues.com.

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