C4 Energy Opens Waitlist for First-Ever Champagne-Bottled Energy Drink

C4 Energy is redefining victory celebrations with the launch of C4 Liquid Gold—the first-ever champagne-bottled energy drink in a bold, exclusive new flavor. Originally released exclusively for athletes, the waitlist for this new formula is now open to consumers for the first time ever.

This limited-edition drop follows two major sports initiatives from the brand:

• ‘Certified for Sport. Made for Athletes.’ Campaign: C4’s debut campaign setting the gold standard in performance energy
• C4 Bracket Breakers Program: Where they signed 128 NCAA athletes (one male and female from each team) ahead of the annual tournament, solidifying C4’s presence at the biggest moments of competition.

Building upon these initiatives, C4 Liquid Gold marks the start of a new era of celebratory releases, each designed to honor the relentless drive of top-tier athletes. Now, champions can celebrate every win while staying fueled with the hydration and performance benefits C4 is known for.

Why It’s a Game Changer:

• PREMIUM PERFORMANCE: Elevate energy and endurance with 200mg of Caffeine and CarnoSyn® Beta-Alanine.
• LUXURY CRAFTSMANSHIP: Encased in sleek, custom-designed packaging with a meticulously embossed label and gold foil.?
• CHAMPION FLAVOR: Packed to the cork with a sweet, citrusy taste of glory. One-of-a-kind and pairs well with confetti.
• ULTRA EXCLUSIVE: A rare indulgence reserved for the elite and crafted in limited supply.??

Consumers can sign up for the waitlist to be notified when the product is available for purchase on C4's website. In the spirit of C4 Energy supporting competition, celebrating the Final Four, and launching today, 4/4, the cost is $44.44.