The World’s First Date-Based Soft Drink Launches in the U.K.

Unlike traditional soft drinks, Milaf Cola is crafted from Saudi Arabia’s most prized fruit, dates, offering a unique and natural sweetness. The drink is already gaining a lot of traction online, with some customers travelling to Saudi Arabia just to try the drink.

Many are calling it the next 'Dubai chocolate', but in drink form.

Milaf is a premium date-based beverage that blends tradition with innovation. The brand is backed by the Public Investment Fund (PIF) of Saudi Arabia, demonstrating its commitment to quality and global expansion. Milaf is bringing the rich nutritional benefits of dates to a wider audience in a modern and convenient format. The drink is designed for mainstream consumers as well as health-conscious individuals, offering an authentic and naturally sweetened alternative in the beverage sector – retailing at £0.99.

Using dates as its natural sweetener, Milaf Cola provides several health benefits with a classic cola taste.

Packed with superfood goodness, it’s rich in essential vitamins and minerals like potassium, magnesium, and fibre. Plus, with no artificial additives, refined sugars, or preservatives, it makes a perfectly healthy and refreshing beverage choice.

Zayd Idrissi, Director of UK Operations and Distribution at Milaf Cola says:

“Saudi Arabia is making a powerful impact globally across sports, entertainment, and culture, and it is time we showcase that same level of excellence in the FMCG sector. With Milaf, we are bringing a Saudi-made product to mainstream UK consumers, proving that Saudi brands can compete and lead on an international level.

“The UK is seeing a significant shift in consumer preferences towards healthier, naturally sweetened beverages, and Milaf is perfectly positioned to meet this demand. Unlike traditional soft drinks, Milaf is naturally sweetened with dates, offering an authentic, high-quality alternative with no refined sugars or artificial additives. It is more than just a drink; it is a modern take on one of nature’s most powerful ingredients crafted for today’s consumers who want both flavour and function.”

“Our expansion into the UK is just the beginning. We are committed to positioning Milaf as a leading premium beverage brand available in mainstream retail and not just within specialist or ethnic stores. Our goal is to create a category-defining product that represents the strength of Saudi innovation and quality on a global scale.”

“Milaf is part of a much bigger vision where Saudi brands take their rightful place in the international market, setting new standards for authenticity, quality, and innovation. This is just the start of what is to come.”

Where will the drink be available to purchase?

Milaf will be launching across the UK through a combination of online and retail distribution. Consumers will be able to purchase Milaf via our own branded website, major e-commerce platform Amazon, and selected retail stores. In addition to retail, Milaf will also be available for direct purchase on Aytac Foods’ online platform, ensuring nationwide accessibility with fast and reliable delivery.

The brand has even secured a collaboration with Cheat Meals, one of the fastest growing and successful burger franchises in UK to stock Milaf Cola as an exclusive last month.

Beyond its signature cola, Milaf also offers a variety of dates, in small compact pouches- perfect for snacking and another way the brand has met the growing consumer demand for this nutritious fruit.