BURLINGTON, Vermont (April 15, 2025)– Vermont-based PLINK!, an electrolyte drink tablet company, announces nationwide distribution in CVS starting mid-April 2025. Plink! helps people drink more water by making hydration fun, flavorful, and feel-good, without sugar, guilt, or plastic. Unlike current electrolyte drinks on the market meant for athletes and high-intensity workouts, Plink! is formulated for everyday hydration that makes drinking water a daily habit that folks can actually enjoy.
Created by two dads, Plink! founders Max Luthy and Luke Montgomery-Smith realized their families felt physically and mentally better when they hit their daily hydration goals. They were determined to create a fizzy, fun, and delicious drink that also passes the kid taste test.
The award-winning electrolyte tablets are formulated with a blend of three essential electrolytes: sodium, potassium, and magnesium. This results in a craveable fizz that helps you drink more water and feel better doing it. At only 10 calories and a single gram of sugar per serving, Plink! offers a delicious and guilt-free option for daily hydration. The brand is also vegan, keto, gluten-free, dairy-free, soy-free, non-GMO, and with no artificial colors or flavors.
“Plink! has found the sweet spot in hydration,” said Luke Montgomery-Smith, co-founder of Plink!. “We are jazzed to see that a major retailer like CVS is noticing that hydration doesn’t have to be reactive in only high-stress or hardcore situations like a marathon or a hangover, but can be an enjoyable and easy solution to everyone’s daily lives.”
CVS will carry two Plink! flavors, including Pomegranate Berry and Watermelon. They are available in 12-packs for $14.99 in stores and online.
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About Plink!:
Plink! is an award-winning electrolyte tablet company based in Burlington, Vermont. Founded by two dads from the UK on a mission to hydrate their families better, Plink! was created with a simple wishlist: fruity, fizzy, low sugar, and no plastic bottles. Each tablet is packed with essential electrolytes, low in calories, and free from gluten, dairy, soy, and GMOs. Plink! made history as the first non-liquid winner of BevNET's New Beverage Showdown. The brand's joyful approach to hydration has been featured in publications like Men’s Health, Vice, The Quality Edit, and Food Navigator. Plink! is available at CVS stores nationwide and online at Amazon.com and drinkplink.com.
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