Women-Led Beverage Innovation Company Spirited Brands Reports Tremendous Growth and Market Expansion

Premium RTD Innovator Sees 200% Monthly Growth Rate as Portfolio Gains National Traction with Premium Retail Partners Including Trader Joe's

ORANGE COUNTY, Calif., April 15, 2025 /PRNewswire/ --Spirited Brands, the women-owned beverage innovation company pioneering premium ready-to-drink cocktails, today announced significant growth milestones as its Soula and Soke brands continue to disrupt the RTD beverage alcohol market.

Since launching in June 2024, Spirited Brands has achieved remarkable momentum:

• 200% average monthly growth rate showcasing exceptional market traction
• Expansion into key retail partners including Trader Joe's (Minnesota) with exceptional velocity performance
• Market leadership position with Soke ranking as one of the best-selling RTD at coveted liquor chain Trevor's in Arizona
• Strategic market penetration with recent entry of Soula into the Phoenix metro area
• Cultural engagement through Gold Partnership status with one of the biggest North American Japanese Cultural Festival, OC Japan Fair
• Digital influence amplification via collaborations with 250+ influencers reaching over 16 million followers
• Currently targeting 2025 expansion into 3-5 new markets, including Texas

"We founded Spirited Brands because we enjoy the ritual of mindfully crafting the perfect cocktail. As busy professionals, we no longer have the luxury of time to craft our favorite drinks," said Melanie Nelson, Co-Founder and President of Spirited Brands. "Our refreshing canned cocktails take the edge off a busy day without the guilt of excessive calories or the dreadful next-day hang-xiety. It's a 'siptual' you can feel good about."

The company's portfolio features two distinct premium brands:

Soula: Premium agave wine cocktails inspired by an authentic Mexican family recipe. These refreshing ready-to-drink margaritas deliver exceptionally smooth flavor profiles with all-natural ingredients. Available in four distinctive flavors: Mango Citrus, Pineapple Chili, Paloma, and Lime varieties.

Soke: The world's first premium sake soda cocktail, pioneering an entirely new beverage category. This innovative ready-to-drink experience pairs authentic Asian flavors with premium Junmai sake brewed from a 350-year-old recipe. Available in four distinctive flavors: Yuzu Ginger, White Peach, Lychee, and Cherry Blossom.

Both brands feature all-natural ingredients, no artificial sweeteners or colors, only 140 calories per 12 fl oz can, and 5% ABV, designed for a clean, refreshing drinking experience. Variety 8-packs are available for $19.99.

Currently available in Southern California, Arizona, and Minnesota, with planned expansion into 3-5 additional markets in 2025 including Texas. Spirited Brands' products can be purchased at select retailers, restaurants, bars, and online.

For more information, follow us at @soulacocktails and @sokesoda on Instagram.

About Spirited Brands

Spirited Brands creates premium canned cocktails that redefine the ready-to-drink beverage experience. With deep industry expertise and a focus on innovation, the women-owned company is leading the evolution of the premium RTD category.

Communications Contact

Taylor Foxman

Founder and CEO

Industry Collective

609-432-2237

Company Contact

Melanie Nelson

President and Co-Founder

Spirited Brands