The #1 new RTD of 2024* is adding new, ready-to-drink vodka lemonades that offer perfectly balanced sweetness for all-day sipping.
Just over one year after the launch of Sun Cruiser Iced Tea & Vodka, the fast-growing, spirits-based brand from The Boston Beer Company is adding NEW Sun Cruiser Lemonade & Vodka – a four-flavor lineup of smooth, deliciously refreshing lemonades made with real fruit and premium vodka. Bright, balanced, and easy to enjoy, Sun Cruiser Lemonade & Vodka is crafted for carefree hangs, anytime sipping and old school outdoor fun, wherever the sunshine takes you.
The new line-up features four refreshing flavors:
- Lemonade
- Pink Lemonade
- Strawberry Lemonade
- Lemonade + Iced Tea
Landing at a time when the premium ready-to-drink (RTD) category is seeing unprecedented growth, Sun Cruiser Lemonade & Vodka meets drinkers’ demands for full-flavor, spirits-based options with light, easy-to-drink profiles. As the #1 new RTD brand family of 2024, Sun Cruiser is off to a hot start. Currently holding the #1 fastest-moving vodka iced tea 8-pack in its Classic Iced Tea style**, and recently awarded Best Alcoholic Beverage at the Bar & Restaurant Expo in Las Vegas, Sun Cruiser is proving to be a fast fan-favorite.
“In just the first year, Sun Cruiser has been able drive impressive growth and become a go-to choice for drinkers looking for a high-quality, spirits-based option that pairs best with fun under the sun,” said Erica Taylor, senior brand director for Sun Cruiser. “Expanding our lineup to bring even more flavor to fans, Sun Cruiser’s Lemonades are balanced, bright and about to be in your frequent rotation this summer.”
Coming in at just 100 calories, 1g of sugar per 12 oz. serving, 4.5% ABV, and made with no bubbles, Sun Cruiser is an easy choice for any summer moment – from beach days to concerts to ballgames. Now available in 45 states and sold in an 8-count variety pack, fans can easily sample all four lemonade flavors. Whether you’re reaching for something new or sticking with the brand’s Classic Iced Tea & Vodka, Sun Cruiser is more than something to sip – it’s your laidback companion for those moments of spontaneous fun and adventure. Crack one open, kick back and let the good times cruise.
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