SipMARGS Expands to New Jersey with Fedway Associates, Inc.

NEW YORK, NY (April 22,2025) - SipMARGS, a ready-to-drink sparkling margarita brand, is proud to announce its expansion to New Jersey in partnership with Fedway Associates, Inc., New Jersey's leading wine and spirits distributor. 

Just in time for summer at the Jersey Shore, SipMARGS will begin rolling out in retail accounts throughout New Jersey, making it the 7th state where the brand is distributed. The distribution partnership will accelerate the growth of SipMARGS in the Garden State where Fedway has a roster of over 7,000 restaurants, clubs, taverns, and retail stores.

SipMARGS is crafted with premium tequila blanco from Jalisco, Mexico, real fruit juice, real cane sugar, natural flavors, and sparkling water. The brand offers a variety of five flavors: Classic, Mango, Coconut, Mezcal, and Spicy. Its mission is to bring high-quality, fun, and convenient cocktails to a new generation of consumers. Each 12 oz can has 5% ABV, contains 130 calories and 6 grams of sugar. They are available in 4-packs (all flavors) for $10.99 and variety 8-packs (Classic, Mango, Coconut, and Spicy) for $18.99. 

The brand recently relaunched in March with New Jersey-born social media powerhouse Alix Earle joining as an investor and brand partner. The relaunch was backed by a $3 million investment led by Palm Tree Crew with Earle as the largest individual investor. 

“We’re thrilled to bring SipMARGS to New Jersey!” said Justin Nabozna, CEO of SipMARGS. “Following such an exciting month with our relaunch last month, we heard from our consumers and they wanted SipMARGS in New Jersey. Thanks to the team at Fedway Associates, Inc., everyone will be able to enjoy our low-calorie, low-sugar sparkling margaritas in New Jersey. We look forward to creating some exciting, in-person activations by the shore this summer.” 

SipMARGS is now available throughout New Jersey, Florida, New York, Connecticut, Massachusetts,Virginia, and Michigan. It’s available for purchase online with shipping to 38 states at sipmargs.com.

Media Contact

MVJ Consulting

Monique Jones

About SipMARGS

SipMARGS is a ready-to-drink sparkling margarita brand that blends convenience, quality, and fun. It’s made from a blend of premium tequila blanco, natural ingredients, real fruit juice, real cane sugar, and sparkling water. Whether you’re celebrating big wins or small moments, SipMARGS is the perfect companion for any occasion—beach days, BBQs, golf outings, or a casual night in with friends. SipMARGS comes in 5 flavors (Classic, Mango, Coconut, Mezcal, and Spicy) which are gluten free vegan, and dairy free.