Decaf Matcha? Yes, It's A Thing

Los Angeles, CA  / April 2025 — Meet Caff Off, the game-changing brand reimagining matcha without the buzz. Founded by registered nurse-turned-entrepreneur Lily, Caff Off is the first to bring ceremonial-grade decaffeinated matcha to the U.S. market—sourced directly from the lush tea fields of Kyoto, Japan.

Lily’s journey from matcha lover to matcha innovator began after years of daily matcha rituals started taking a toll—cue the jitters, anxiety, headaches, and sleepless nights. Determined not to give up her favorite drink, she set out to create a new kind of matcha: one with all the calm, flavor, and health benefits—without the caffeine crash.

Her search led her to Japan, where she partnered with a world-class matcha farm and manufacturer to create something that had never been done before: ceremonial-grade decaf matcha that retains its purity, antioxidants, and rich umami flavor.

Using a patented and all natural decaffeination method, Caff Off gently removes caffeine while preserving powerful antioxidants like EGCG, catechins, and tannins. And because transparency and safety are core to the brand, the product is regularly tested for caffeine levels, antioxidant concentration, and heavy metals—ensuring every sip is clean, safe, and packed with benefits.

Caff Off’s growing lineup includes Traditional, Yuzu Lemon, Fuji Apple, Pink Strawberry, and Vanilla Bean blends—all shade-grown, hand-picked, and crafted with care. With growing demand from caffeine-free converts, health-conscious moms, and wellness pros, the brand is preparing to launch several new flavors this season.

“We’ve all seen the matcha craze take off, but what people don’t realize is how much caffeine is packed into those daily matcha lattes,” says Lily. “People are drinking more matcha than ever, unknowingly consuming high amounts of caffeine. That’s where Caff Off comes in—we’re offering a clean energy alternative that gives you the matcha experience without the caffeine overload.”

Whether you're a matcha lover looking to reduce caffeine or someone who's never found a tea that treats your body right, Caff Off invites you to sip the calm and skip the crash.