GREENVILLE, S.C., April 14, 2025 -- Rebel Rabbit, the trailblazing hemp-derived THC beverage brand, is back with a fresh twist on its wildly popular Lab Rabbit Innovation Program. The new limited-release flavor, Blackberry Lemon, brings a crisp fruit profile paired with 10mg of THC and a kick of 40mg of natural caffeine—a first-of-its-kind combo aimed at enhancing both your buzz and your energy.
This marks the second round of Lab Rabbit, Rebel Rabbit's experimental drop series designed to push the boundaries of beverage innovation while tapping into the power of community-driven feedback.
"The Lab Rabbit Innovation Program is a passion project," said Pierce Wylie, Founder and CEO of Rebel Rabbit. "It gives our team the space to get creative, try something bold, and most importantly, listen to our customers. We want people to feel like they're part of our R&D team—because they are."
Each Lab Rabbit can includes a QR code that links directly to a feedback survey, allowing customers to rate the new drop and suggest future flavor ideas. Whether it's a hit or a miss, the data helps shape the future of the brand's permanent lineup.
Subscribers to Rebel Rabbit get early access to every Lab Rabbit release, adding extra value and insider perks for the brand's most loyal fans. All other customers can find Lab Rabbit drops available exclusively through Rebel Rabbit's online store.
The company plans to release 4 to 6 Lab Rabbit flavors per year, giving customers regular opportunities to experience the brand's boldest and most creative formulations.
About Rebel Rabbit Rebel Rabbit is redefining social drinking with a line of hemp-derived THC beverages made for people who want to unwind, connect, and vibe without the downsides of alcohol. Based in South Carolina, Rebel Rabbit is on a mission to create better-for-you alternatives that are fun, flavorful, and formulated with intention.
Try the new Blackberry Lemon Lab Rabbit now at drinkrebelrabbit.com
Contact:
Rebel Rabbit
PR Team
609-432-2237
rebel[at]deeptech.agency
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