The Pathfinder Debuts A Spritz RTD Like No Other: A New Frontier In Spritzing

Following the highly successful debut of The Pathfinder Negroni, the brand’s first-ever ready-to-drink (RTD) cocktail, The Pathfinder is once again charting new territory by canning its noted signature serve in an easier-to-drink format: Introducing The Pathfinder Spritz, available for online purchase via drinkthepathfinder.com. This non-alcoholic spritz is unlike anything imbibers have yet to encounter—crafted with the brand’s signature bad-vibe-destroying elixir, it elevates the art of spritzing to uncharted heights. Bubbly, botanical, and bursting with citrus zest, The Pathfinder Spritz is designed to rescue imbibers from the doldrums of mundane mocktails and uninspired beverages. 

Unlike the usual orange, pink, or red spritzes saturating the market, The Pathfinder Spritz stands apart with a rich shade of caramel—a testament to the depth and complexity of the zero-proof spirit. This effervescent libation is an adventure in every sip; featuring layers of juniper, sage, saffron, orange peel, and Douglas fir all culminating in a perfectly balanced bitter-sweet symphony. Available in convenient 200ml cans ($19.99/4-pack, $114/24-pack), The Pathfinder Spritz delivers the same uncompromising quality and complexity that has made The Pathfinder Hemp and Root a cult favorite among cocktail enthusiasts and curious drinkers alike. 

“We believe in crafting drinks that defy expectations,” says Chris Abbott, co-founder of The Pathfinder. “The Pathfinder Spritz isn’t just another RTD—it’s a celebration of flavor, of complexity, and of taking the path less traveled. It’s the spritz reimagined for the modern explorer.” 

A NEW WAY TO SPRITZ 

Effortlessly portable and endlessly enjoyable, The Pathfinder Spritz is ready whenever—and wherever—the moment calls; whether poured over ice in a highball glass with a fresh lemon wedge for the true Pathfinder experience, or sipped straight from a chilled can. However imbibers choose to enjoy it, this non-alcoholic spritz is guaranteed to lift spirits and refresh the senses. 

As the no- and low-alcohol category continues its meteoric rise—projected to grow by $4B by 2028—The Pathfinder remains at the forefront of innovation, setting a new standard for curious drinking. The Pathfinder Spritz joins the brand’s acclaimed Hemp and Root non-alcoholic spirit ($39.99, 700ml) and The Pathfinder Negroni RTD ($20 for a 4-pack, $114 for a 24-pack) as the latest must-have for discerning drinkers. 

“The Pathfinder continues to change the future of drinking,” commented co-founder and booze baron Steven Grasse. “We broke ground as a truly one-of-a-kind ‘spirit’ that no one can get enough of, we went on to produce the only non-carbonated zero-proof Negroni on the market, and we’re doing it again with a Spritz like no other -- One that is undeniably flavorful and complex the way you expect a great cocktail to be.” 

The Pathfinder Spritz will be available at drinkthepathfinder.com and be available nationally soon after, just in time for Memorial Day Weekend.