Threes Brewing Launches Seasonal Lager Program with Shapeless Days Summer Lager

Brooklyn, NY (May 7, 2025) – Threes Brewing, the Brooklyn-based craft brewery known for both its innovative approach and commitment to quality, announces the launch of its new Seasonal Lager Program. This initiative kicks off with the release of Shapeless Days Summer Lager and will feature quarterly lager releases that showcase the brewery's expertise in creating modern interpretations of classic styles while providing consistency for both consumers and retail partners.

The program builds upon Threes' established reputation for exceptional lagers, anchored by their stalwart flagship Vliet Pilsner and complemented by the restaurant-favorite Gowanus Gold Heritage Rice Lager. This new seasonal initiative allows the brewing team to express their creativity through quarterly variations while maintaining their commitment to technical excellence.

"Our brewing team has created over 100 different lagers since we opened, but we've consistently heard from customers that they appreciate having staples they can return to," said Matt Levy, Director of Production at Threes Brewing. "This seasonal program gives us the best of both worlds – we can offer fresh experiences throughout the year while maintaining the consistency that builds long-term relationships with our drinkers."

Each seasonal release will feature a distinct lager style that complements the time of year, with unique artwork created by YARD NYC, Threes' longtime design agency, and flavor profiles that reflect Threes' distinctive approach to brewing. The cohesive visual identity system developed by YARD NYC helps establish these seasonal offerings as a distinct tier in Threes' portfolio while maintaining brand consistency.

"Lagers showcase a brewery's technical skill in a way that's subtle but unmistakable," said Josh Penney, Head Brewpub Brewer at Threes Brewing. "This program allows us to highlight our brewing expertise while creating beers that are both accessible and complex. We're not chasing trends, but rather creating modern interpretations of classic styles that stand out in a way that's uniquely Threes."

Beyond the creative benefits, the seasonal program provides significant operational advantages, enabling more efficient production planning and broader market reach. For Threes' wholesale partners, it offers reliable new SKUs tied to seasonal moments.

"Our wholesale partners generally prefer consistency in their offerings," said Mike Naclerio, Director of Sales at Threes Brewing. "This program delivers new, exciting products with the predictability that makes their jobs easier. Lagers have universal appeal and are easier to move than niche styles, which means better sell-through without extra handholding. It's a win for everyone in the supply chain."

The Seasonal Lager Program represents a strategic expansion of Threes Brewing's portfolio, broadening the brewery's brand identity while showcasing its range and technical skill in a format that appeals to both beer enthusiasts and casual drinkers.

"Shapeless Days Summer Lager is the perfect beer to launch this program," added Levy. "It embodies our approach to seasonal lagers – approachable yet distinctive, with a connection to our premium lager line while establishing its own identity. Each seasonal release will follow this pattern, creating a cohesive visual and taste experience throughout the year."

The new visual identity system for the seasonal lager series establishes a tier that bridges the gap between Threes' premium Vliet line and these more accessible seasonal offerings, while maintaining the craft credentials that define the brand.

For more information about Threes Brewing's Seasonal Lager Program, including details on Shapeless Days Summer Lager, visit threesbrewing.com.

About Threes Brewing

Threes Brewing is a Brooklyn-based brewery known for its thoughtfully crafted beers. Founded in 2014, Threes has established itself as a leader in the New York craft beer scene with a commitment to quality, innovation, and community.