NEW YORK— May 8, 2025 — Ryl Tea, the zero-sugar iced tea brand rooted in real ingredients and functional benefits, is turning up the nostalgia with the launch of its newest limited-edition flavor: Rocket Pop, a red, white and blue summer classic reimagined as a better-for-you tea. Available now through the end of the year, Rocket Pop blends iconic taste with a purpose, proudly supporting Wounded Warrior Project® with a $100,000 donation.
As the first-ever red, white and blue popsicle flavored non-alcoholic iced tea to hit shelves, Ryl Tea is uniquely positioned to shake up the tea aisle. The limited-edition flavor delivers a refreshing blend of cherry, citrus and blue raspberry, layered over a crisp real brewed tea base. Naturally sweetened and backed by a health-benefit-driving Antioxidant Superblend, each can offers an excellent source of vitamin C and tea polyphenols –– with zero sugar, no artificial ingredients and just 5 calories. It’s childhood nostalgia with guilt-free benefits.
It’s also a great way to support a meaningful cause. In honor of Military Appreciation Month, Ryl Tea is donating $100,000 to WWP, the nation’s leading veterans service organization, focused on the total well-being of post-9/11 wounded, ill, or injured veterans. Each can of Rocket Pop proudly features the WWP logo as a symbol of Ryl’s ongoing support for those who served.
“We created Rocket Pop to bring back that classic summer feeling — fun, carefree and nostalgic – but we also wanted it to stand for something bigger,” said CEO and Founder of Ryl Tea Blodin Ukella. “Supporting the Wounded Warrior Project allows us to give back to the military community and recognize the strength and resilience of the men and women who protect our freedom.”
Ryl Tea is fueling national buzz with a Rocket Pop campaign brought to life with a powerful Americana-inspired commercial celebrating unity, resilience and community –– starring NFL quarterback Jameis Winston and community builder Sydney Thomas.
"We must never forget the cost of freedom,” said Brea Kratzert Todd, WWP vice president of business development. “Support from partners like The Ryl Company make it possible for Wounded Warrior Project to be there for warriors throughout their lifetime, providing life-changing programs and resources.”
This launch comes on the heels of a major growth milestone for Ryl Tea, which recently secured $15 million in Series B funding to fuel the brand’s nationwide expansion, amplify marketing and support product innovation. Co-founded in 2022 by Ukella with support from country music superstar Morgan Wallen and others, the company has raised $30 million in growth equity to date — reinforcing its momentum as a rising force in the better-for-you beverage space.
"The team at Ryl is always looking for creative ways to continue to expand the brand” says Wallen. “That red, white and blue popsicle is something that we all remember as kids growing up, and to be able to capture that in tea form makes it the perfect summer drink, and to support a foundation like Wounded Warriors makes it even sweeter."
Rocket Pop joins Ryl Tea’s fast-growing lineup of clean-label, nostalgia-inspired flavors, including fan favorites like Peach, Raspberry, Southern Sweet and Half & Half — all brewed from real tea, sweetened without sugar and crafted without artificial ingredients. Rocket Pop will be available at retailers across the US, including Kroger, Walmart, HEB, Wakefern, Wegmans, Walgreens and many others, and is now available on Amazon and drinkryl.com.
To learn more, visit drinkryl.com. To support or learn more about WWP, visit woundedwarriorproject.org
ABOUT THE RYL COMPANY & RYL TEA Founded in 2022 by Blodin Ukella, a war refugee from Kosovo and seasoned beverage industry executive, The Ryl Company™ is redefining the RTD tea category with Ryl Tea — refreshingly flavorful zero-sugar iced tea made with no artificial ingredients and 5 calories or less. Ukella blends traditional Albanian natural health remedies with iced tea, creating a product that’s as health-conscious as it is flavorful. Focused on clean ingredients and functionality, Ryl Tea sets a new standard for better-for-you beverages that prioritize both taste and health. The mission is clear: to encourage consumers to Rethink your Liquids (RYL) by offering delicious, clean drinks that seamlessly integrate into daily routines. Available nationwide, Ryl Tea is making hydration tastier and more convenient than ever. For more information, visit drinkryl.com or follow on Instagram and TikTok.
ABOUT WOUNDED WARRIOR PROJECT
Since 2003, Wounded Warrior Project® (WWP) has been meeting the growing needs of warriors, their families, and caregivers — helping them achieve their highest ambition. Learn more at woundedwarriorproject.org.
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