• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Ryl Tea Launches Limited Edition Rocket Pop Flavor

info_outline PRESS RELEASE posted by The Ryl Company

May. 9, 2025 at 1:45 pm

X LinkedIn Reddit Facebook Email
Report Press Release
Non-Alcoholic Beverages


NEW YORK— May 8, 2025 — Ryl Tea, the zero-sugar iced tea brand rooted in real ingredients and functional benefits, is turning up the nostalgia with the launch of its newest limited-edition flavor: Rocket Pop, a red, white and blue summer classic reimagined as a better-for-you tea. Available now through the end of the year, Rocket Pop blends iconic taste with a purpose, proudly supporting Wounded Warrior Project® with a $100,000 donation.

As the first-ever red, white and blue popsicle flavored non-alcoholic iced tea to hit shelves, Ryl Tea is uniquely positioned to shake up the tea aisle. The limited-edition flavor delivers a refreshing blend of cherry, citrus and blue raspberry, layered over a crisp real brewed tea base. Naturally sweetened and backed by a health-benefit-driving Antioxidant Superblend, each can offers an excellent source of vitamin C and tea polyphenols –– with zero sugar, no artificial ingredients and just 5 calories. It’s childhood nostalgia with guilt-free benefits. 

It’s also a great way to support a meaningful cause. In honor of Military Appreciation Month, Ryl Tea is donating $100,000 to WWP, the nation’s leading veterans service organization, focused on the total well-being of post-9/11 wounded, ill, or injured veterans. Each can of Rocket Pop proudly features the WWP logo as a symbol of Ryl’s ongoing support for those who served.

“We created Rocket Pop to bring back that classic summer feeling — fun, carefree and nostalgic – but we also wanted it to stand for something bigger,” said CEO and Founder of Ryl Tea Blodin Ukella. “Supporting the Wounded Warrior Project allows us to give back to the military community and recognize the strength and resilience of the men and women who protect our freedom.”

Ryl Tea is fueling national buzz with a Rocket Pop campaign brought to life with a powerful Americana-inspired commercial celebrating unity, resilience and community –– starring NFL quarterback Jameis Winston and community builder Sydney Thomas.

"We must never forget the cost of freedom,” said Brea Kratzert Todd, WWP vice president of business development. “Support from partners like The Ryl Company make it possible for Wounded Warrior Project to be there for warriors throughout their lifetime, providing life-changing programs and resources.”

This launch comes on the heels of a major growth milestone for Ryl Tea, which recently secured $15 million in Series B funding to fuel the brand’s nationwide expansion, amplify marketing and support product innovation. Co-founded in 2022 by Ukella with support from country music superstar Morgan Wallen and others, the company has raised $30 million in growth equity to date — reinforcing its momentum as a rising force in the better-for-you beverage space.

"The team at Ryl is always looking for creative ways to continue to expand the brand” says Wallen. “That red, white and blue popsicle is something that we all remember as kids growing up, and to be able to capture that in tea form makes it the perfect summer drink, and to support a foundation like Wounded Warriors makes it even sweeter."

Rocket Pop joins Ryl Tea’s fast-growing lineup of clean-label, nostalgia-inspired flavors, including fan favorites like Peach, Raspberry, Southern Sweet and Half & Half — all brewed from real tea, sweetened without sugar and crafted without artificial ingredients. Rocket Pop will be available at retailers across the US, including Kroger, Walmart, HEB, Wakefern, Wegmans, Walgreens and many others, and is now available on Amazon and drinkryl.com.

To learn more, visit drinkryl.com. To support or learn more about WWP, visit woundedwarriorproject.org

ABOUT THE RYL COMPANY & RYL TEA Founded in 2022 by Blodin Ukella, a war refugee from Kosovo and seasoned beverage industry executive, The Ryl Company™ is redefining the RTD tea category with Ryl Tea — refreshingly flavorful zero-sugar iced tea made with no artificial ingredients and 5 calories or less. Ukella blends traditional Albanian natural health remedies with iced tea, creating a product that’s as health-conscious as it is flavorful. Focused on clean ingredients and functionality, Ryl Tea sets a new standard for better-for-you beverages that prioritize both taste and health. The mission is clear: to encourage consumers to Rethink your Liquids (RYL) by offering delicious, clean drinks that seamlessly integrate into daily routines. Available nationwide, Ryl Tea is making hydration tastier and more convenient than ever. For more information, visit drinkryl.com or follow on Instagram and TikTok. 

ABOUT WOUNDED WARRIOR PROJECT

Since 2003, Wounded Warrior Project® (WWP) has been meeting the growing needs of warriors, their families, and caregivers — helping them achieve their highest ambition. Learn more at woundedwarriorproject.org.

#  #  # 

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Marketing: Danny Trejo Has a Baja Blast; Liquid I.V. Swings into Hollywood with Spider-Man

Marketing: Danny Trejo Has a Baja Blast; Liquid I.V. Swings into Hollywood with Spider-Man

Right Coast’s Italian Ice Heats Up as It Adds New Markets, Expands in Trader Joe’s

Right Coast’s Italian Ice Heats Up as It Adds New Markets, Expands in Trader Joe’s

How Spade’s ‘Approachable,’ Anti-Functional Modern Soda Landed Walmart

How Spade’s ‘Approachable,’ Anti-Functional Modern Soda Landed Walmart

SPONSORED POST
Functional Hydration Is Quietly Becoming the Premium Sports Drink Tier

Functional Hydration Is Quietly Becoming the Premium Sports Drink Tier

Marketplace

BevSnax - Do you need help with sales in New York State ?

BevSnax - Do you need help with sales in New Yo...

View All|Post a Listing

Featured Jobs

Key Account Manager - Northeast - Good Boy Vodka

Key Account Manager - Northeast - Good Boy Vodka

Sales Representative - North County San Diego - Coronado Brewing

Sales Representative - North County San Diego -...

Sales Partner - Beverage Co-Manufacturing (Remote/Commission) - Homage & Hustle

Sales Partner - Beverage Co-Manufacturing (Remo...

Director of Brewing Operations  - Kane Brewing Company

Director of Brewing Operations - Kane Brewing ...

Asheville General Manager - Hi-Wire Brewing

Asheville General Manager - Hi-Wire Brewing

Facilities Maintenance Coordinator - Foothills Brewing

Facilities Maintenance Coordinator - Foothills ...

View All Jobs|Post a Job

More News

Taste Radio: TRUFF’s Founders: ‘The Status Quo Is In All Of Our Hands’

Taste Radio: TRUFF’s Founders: ‘The Status Quo Is In All Of Our Hands’

Ryl Tea Brings In $20M As Retailers Bet on “Modern Tea Movement”

Ryl Tea Brings In $20M As Retailers Bet on “Modern Tea Movement”

Columbia Distributing Makes Strategic Investment in Hayden Beverage in Idaho, Expanding PNW Business

Columbia Distributing Makes Strategic Investment in Hayden Beverage in Idaho, Expanding PNW Business

Uncle Nearest Moves Closer To Possible New Ownership

Uncle Nearest Moves Closer To Possible New Ownership

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Innovations Brewer - Berkeley Yeast - Berkeley Yeast
  • Brewer - Attaboy Beer - Attaboy Beer
  • Packaging lead - Mountains Walking Brewery/New Hokkaido Bevco - Mountains Walking Brewery/New Hokkaido Bevco
  • Vermont Sales Specialist - Burlington Beer Co. - Burlington Beer Co.
  • Sales Representative - Sap House Meadery - Sap House Meadery
  • Market Manager - Carolinas - Duvel Moortgat USA, Ltd - Duvel Moortgat USA, Ltd
  • Market Manager - Atlanta - Duvel Moortgat USA, Ltd - Duvel Moortgat USA, Ltd
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Marketing: Danny Trejo Has a Baja Blast; Liquid I.V. Swings into Hollywood with Spider-Man
  2. Right Coast’s Italian Ice Heats Up as It Adds New Markets, Expands in Trader Joe’s
  3. How Spade’s ‘Approachable,’ Anti-Functional Modern Soda Landed Walmart
  4. Taste Radio: TRUFF’s Founders: ‘The Status Quo Is In All Of Our Hands’
  5. Ryl Tea Brings In $20M As Retailers Bet on “Modern Tea Movement”
  6. Columbia Distributing Makes Strategic Investment in Hayden Beverage in Idaho, Expanding PNW Business
  7. Uncle Nearest Moves Closer To Possible New Ownership
  1. Four Roses Debuts Anthology Series with Oldest Release in Brand History
  2. PA Malt and Brewed Beverage Industry Promotion Board Launches “PA Brews”
  3. Black Market Signs Exclusive Distribution Agreement with Ajax Turner in Tennessee
  4. Black Market Signs Exclusive Distribution Agreement with Lohr Distributing Company in Missouri
  5. Black Market Shrinks the Bottle, Not the Experience
  6. Hightails, LLC Introduces HIGH STANDARD, a Female-Focused THC Beverage Engineered for Premium Retail Velocity
  7. Stateside Brands Earns 2026 Top Workplaces Honor
  1. Right Coast’s Italian Ice Heats Up as It Adds New Markets, Expands in Trader Joe’s
  2. Columbia Distributing Makes Strategic Investment in Hayden Beverage in Idaho, Expanding PNW Business
  3. Uncle Nearest Moves Closer To Possible New Ownership
  4. Uncle Nearest Stays in Receivership; Founder’s Holding Company Added
  5. RNDC Layoffs Continue in WA, SD Ahead of Potential Deals
  6. New RTDs From Mission Craft, Tavern, Boston Beer and More
  7. NIQ: No/Low Alcohol Hits $6 Billion Globally, But Soda and Water Are Winning
  1. 2025 Craft Volume Declined 4%, Not 5.1% as Previously Reported, per BA Correction
  2. Right Coast’s Italian Ice Heats Up at Trader Joe’s, Kicks Off 3rd Summer in 23 States
  3. Spirits Found Growth Despite Rainy Memorial Day Weekend, per Circana Weekly Scans
  4. BevNET Live NYC 2026: Athletic’s Bill Shufelt, THC Beverages, and the Forces Reshaping the Drink Industry
  5. Columbia Distributing Strikes Another PNW Deal, Makes Strategic Investment for 30% of Hayden Beverage in Idaho
  6. Uncle Nearest Nears Possible Sale as Receiver Signs Letter of Intent
  7. TJ Sheehan Distributing to Acquire Eagle Beverage in Central NY
View All|Submit News

Promoted PR Posts

Pete Grego Beverage Business Consulting, LLC

Pete Grego Beverage Business Consulting, LLC

Mingle Mocktails Expands Functional Line with Two Summer SKUs Built on Proven Momentum

Mingle Mocktails Expands Functional Line with Two Summer SKUs Built on Proven Momentum

Borjomi Enters the U.S. at Scale, Putting Gut Health Front and Center

Borjomi Enters the U.S. at Scale, Putting Gut Health Front and Center

EL JEFE GLOBAL, LLC Announces Major Canadian Expansion with Beverage World Inc.

EL JEFE GLOBAL, LLC Announces Major Canadian Expansion with Beverage World Inc.

MOMOSA Non-Alcoholic Adaptogen-Infused Spritzers Launch at Walmart Across Utah, Arizona, and California

MOMOSA Non-Alcoholic Adaptogen-Infused Spritzers Launch at Walmart Across Utah, Arizona, and California

SOLZI Launches Sparkling Espresso Tonic Sweetened with Organic Dates

SOLZI Launches Sparkling Espresso Tonic Sweetened with Organic Dates

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙