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BevNETPress Releases

Knob Creek Evolves Single Barrel Program With Bold Bourbon And Rye Cask Strength Selections

PRESS RELEASE posted by Suntory Global Spirits

May. 13, 2025 at 11:13 am

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CLERMONT, Ky. (May 13, 2025) – Knob Creek®, an original offering of The Small Batch Bourbon Collection™ and leading American Whiskey, proudly announces the newest evolution of its Single Barrel Select Program: Knob Creek® Single Barrel Select Cask Strength. This updated offering empowers retailers to curate exclusive barrels of uncut, unfiltered Knob Creek® Bourbon and Rye, providing an incomparable single barrel experience.

Bottled directly from the barrel, with no water added, Knob Creek® Single Barrel Select Cask Strength delivers signature bold flavor fans have come to love, in its purest form. Ranging in proof from approximately 110–130 for Bourbon and 100–120 for Rye, each barrel delivers a distinct and full-flavored experience, honoring the legacy of Booker Noe, the founder of Knob Creek®, and his vision for Knob Creek® to deliver on what bourbon was meant to be. 

“When my grandfather created Knob Creek®, he set out to make a whiskey that stood out—bold, robust, and no shortcuts,” said Eighth Generation Master Distiller, Freddie Noe. “With our Single Barrel Select Program, we pay tribute to that legacy by offering fans the chance to experience Knob Creek® in its most authentic form—uncut and unfiltered, creating the most unadulterated single barrel selection in Knob Creek’s® history.”

The single barrel experience includes a visit to the James B. Beam Distilling Co. in Clermont, KY, where participants will enjoy an exclusive behind-the-scenes distillery experience, including barrel selection inside historic warehouse K, thieving whiskey from multiple barrels, comparatively tasting to find the right barrel pick and concluding with a curated dining experience at The Kitchen Table. For retailers not able to join us in KY, the brand will bring the experience to the market with remote selection sample kits. Knob Creek® Single Barrel Select Cask Strength will be available at participating retailers nationwide at a suggested retail price of $69.99 for a 750mL bottle.

For those passionate about personalized selections, the James B. Beam Distilling Co.’s Private Barrel Club invites consumers to visit the distillery, taste through a selection of barrels, and handpick their favorites for purchase.

To learn more about Knob Creek, follow us on Instagram @KnobCreek.

About Knob Creek® Bourbon

Knob Creek® has set the standard for super-premium whiskey for three decades by crafting extraordinary full-flavored bourbon with a rich taste. Knob Creek® bourbons and ryes are patiently aged to perfection in new, maximum charred American Oak barrels to impart the biggest and fullest flavor on their whiskey. No matter the expression, Knob Creek® is crafted without shortcuts and embodies the pre-Prohibition style that founding distiller Booker Noe created in 1992. Since then, Knob Creek® has lived up to such standards with the introduction of Knob Creek® Straight Rye Whiskey in 2012, and later on, Knob Creek® Single Barrel Select Rye Whiskey. In recent years, Knob Creek® announced the permanent addition of Knob Creek® 12 Year Old Bourbon and launched three limited releases, Knob Creek® 15 Year Old Bourbon, Knob Creek® 18 Year Old Bourbon, and Knob Creek® Bourbon x Rye. Knob Creek has continued to build out its rye portfolio; the brand announced the addition of an age statement to its flagship rye whiskey, Knob Creek® 7 Year Old Rye Whiskey, and released Knob Creek® 10 Year Old Rye Whiskey.

About Suntory Global Spirits

As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life, by creating rich experiences for people, in harmony with nature. Known for its craftsmanship of premium whiskies, including Jim Beam® and Maker's Mark®; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading brands such as Tres Generaciones® and El Tesoro® tequila, Roku™ and Sipsmith® gin, and is a world leader in Ready-To-Drink cocktails, with brands like -196™ (minus one-nine-six) and On The Rocks™ Premium Cocktails.A global company with approximately 6,000 employees in nearly 30 countries, Suntory Global Spirits is driven by its core values of Growing for Good, Yatte Minahare and Giving Back to Society. The company’s Proof Positive sustainability strategy includes ambitious goals and investments to drive sustainable change and have a positive impact on the planet, consumers and communities. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan.

Knob Creek® Kentucky Straight Bourbon Whiskey and Straight Rye Whiskey, 50-65% Alc./Vol. ©2025 James B. Beam Distilling Company, Clermont, KY

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