Westchester,
New York (May 13, 2025) – London
Liqueur Co., a U.S.-based, family-owned producer of premium craft flavored
liqueurs, has announced a major milestone in its rapid growth, having launched
in 19 markets since January 1, 2025, and shipping 14,780 nine-liter cases in
the first quarter of 2025. With its focus on hyper-specific flavor, ingredient
transparency and vibrant, modern flavors, the company is set to disrupt the
liqueur category, traditionally dominated by established, seasoned brands.
Founded on the principles of discovering the future of flavor to elevate the cocktail experience, London Liqueurs quickly gained traction with discerning consumers and mixologists alike, offering modern, next gen flavors like Cactus Water (Prickly Pear), Rose Water, and Watermelon Mint. These innovative offerings provide a refreshing departure from the basic flavors traditionally seen in the liqueur category. The company’s strategic focus on natural flavors, combined with hyper-specific flavor trends backed by consumer data, positions London Liqueur Co. to lead a new era and redefine the category as the premium craft brand.
“We’re not just offering another liqueur; we’re providing DIY cocktail creators and mixologists with a new canvas for cocktail creativity,” said Bobby Brower Jr., Principal at London Liqueur Co. “We are proud to bring flavor innovation to liqueurs, and the early success we’ve seen shows that the category is ready for a shift toward ingredient transparency, hyper-specific flavors and a simply, something new.”
Strategic Partnerships Accelerate Growth
As part of its rapid expansion, London Liqueur Company has secured strategic multi-state partnerships with regional wholesalers that are helping to fuel its growth and build national brand recognition. The company officially kicked off its Total Wine & More partnership in Georgia in April with Hollywood celebrity and London Liqueur Co. Brand Ambassador, Scott Eastwood; hosting a bottle signing and is a tile sponsor of Keesler Federal Park (formerly MGM Park), home of the Biloxi Shuckers Baseball Team, the Double-A affiliate of the Milwaukee Brewers. This partnership marks a pivotal moment in London Liqueurs' growth strategy, establishing the brand as a key player in both the retail and sports hospitality spaces.
“We’re thrilled to be partnering with the Biloxi Shuckers and Total Wine & More,” said Brower, Jr. “Both partnerships help us connect with new audiences and create engaging experiences that drive brand awareness and consumer cocktail engagement.”
Momentum and Future Outlook
The company’s rapid growth in 2025 is just the beginning. With its commitment to providing premium, naturally flavored liqueurs, London Liqueurs is on track to continue its expansion into 29 U.S. states by September of this year, surpassing notable brands in the category in nine-liter case volume and reshaping the liqueur landscape.
“We haven’t even scratched the surface,” said Brower, Jr. “Our ultimate goal is to become the premium liqueur leader, challenging the traditional dominance of established brands like DeKuyper and offering consumers a fresh, innovative alternative.”
About London Liqueur Company
London Liqueur Company is a U.S. family-owned and operated company, specializing in crafting premium flavored liqueurs for the modern mixologist. Founded on the principles of discovering the future of flavor and cocktail creativity, we are committed to exploring the next generation of taste through redefining the liqueur landscape.
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