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BevNETPress Releases

Sir Rod Stewart's Wolfie’s Whisky Continues Global Growth as One of the Fastest-Rising Spirit Brands

info_outline PRESS RELEASE posted by Wolfie's Whisky

May. 14, 2025 at 1:02 pm

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Sir Rod StewartWolfies Whisky
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Wolfie’s Whisky, the independent Scotch brand founded by rock legend Sir Rod Stewart, has cemented its position as one of the fastest-growing spirit brands on the global stage, spreading its rebellious blend across more than 20 international markets since launch and showing no signs of slowing down.

From its birth in Scotland to its unapologetic arrival in cities from Tokyo to Toronto, Wolfie’s has tapped into a cultural shift, where whisky is no longer reserved for elite tasting rooms, but belongs in loud bars, sweaty gigs, and back-of-the-tour-bus cocktails.

“We’re genuinely overwhelmed by how quickly Wolfie’s has grown,” said Sir Rod Stewart.“To see something we created catch fire around the world, it’s a beautiful thing.”

Now Available in Over 20 Markets and Counting

Wolfie’s is now proudly poured in the UK, USA, Canada, Sweden, Norway, France, Germany, Poland, Holland, Argentina, Singapore, Japan, Thailand and most recently Spain. It’s also available in major duty-free retailers like Heinemann and continues expanding into both on- and off-trade sectors worldwide.

“We’ve always believed in doing things differently and it’s working,” said Duncan Frew, Co-Founder of Wolfie’s.“By the end of this year, we’re forecasted to have a presence on every continent. That’s unheard of for an indie brand with no corporate backing”

About Wolfie’s Whisky

Wolfie’s Whisky is a 40% ABV blended Scotch whisky distilled in partnership with Sir Rod Stewart

About Rod Stewart

Rod Stewart is one of the best-selling artists in the history of recorded music, with an estimated 250 million records and singles sold worldwide. His signature voice, style and songwriting have transcended all genres of popular music, from rock, folk, soul, R&B, and even the Great American Songbook; making him one of the few stars to enjoy chart-topping albums throughout every decade of his career.

Rod has earned countless of the industry’s highest awards, among them, two inductions into the Rock and Roll Hall of Fame, the ASCAP Founders Award for songwriting, New York Times bestselling author, Grammy™ Living Legend, and in 2016 he officially became “Sir Rod Stewart” after being knighted at Buckingham Palace for his services to music and charity.

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