From Brazil To The U.S.: Giulia Tequila Launches With Bold Flavor Rooted In Tradition

After building a loyal following in Brazil, Giulia Tequila has officially launched in the United States, bringing her vibrant spirit and contemporary edge to the California market through a strategic partnership 88 Spirits and Total Wine & More.

Distilled in the Highlands of Jalisco using 100% Blue Weber agave, traditionally made with only three ingredients: agave, deep well water, and yeast. Giulia first launched in Brazil, where its smooth, modern profile won over even those who were previously hesitant about tequila. Now, Giulia is making its U.S. debut with the same uncompromising quality and character that earned its reputation abroad.

Connor Minnix, co-founder of Giulia Tequila, says, "Giulia began as a mission—to show Brazilians what tequila can be and how great it is, so our profile was tailored to the Brazilian palette. After seeing the incredible reception down there, we realized we had a product that we should share with the world. We created a brand hyper-focused on quality,  reflecting modernity without sacrificing authenticity. Seeing it land on U.S. shelves is surreal, and I’m beyond proud of what we’ve built." 

Available now at select retail locations in California, Giulia is a tequila brand that fuses age-old craft with bold innovation — made to be effortlessly sippable. 

The U.S. rollout will continue throughout 2025, with plans to expand to additional markets.

About Giulia Tequila

Born in Jalisco. Raised in Brazil. Now making waves in the U.S.—Giulia is a modern tequila brand crafted from 100% Blue Weber agave, traditionally made with only three ingredients (agave, deep well water, yeast)  and designed for a generation that values taste, transparency, and bold self-expression. For more information, visit: giuliatequila.com.br or follow Giulia on Instagram: @giuliatequilablanco.