Coca-Cola: Live Fully In The Moment With New Summer Campaign

“Enjoy the moment with a Coca-Cola” features appearances from Grammy award- winning multi-platinum global artist, Tyla, rolling out across North America starting this summer

Coca-Cola® today announced the launch of its latest brand campaign, aimed at inspiring a new generation of fans to live fully in the moment. In a world saturated with digital noise and constant distractions—particularly for younger generations— Coca-Cola is reasserting its role as a symbol for optimism and authentic human connection with a reminder to “Enjoy the moment with a Coca-Cola”. 

For over a century, Coca-Cola has been more than just a beverage; it's been a symbol of optimism and a refreshing presence in countless memorable experiences. From embarking on a summer road trip to lounging and grilling by the pool, Coca-Cola is the perfect companion for any and every summer occasion, bringing people together and creating shared moments of happiness. 

Through a series of films based on unique experiences, the campaign is focused on real-life scenarios where younger fans break through the clutter and stay fully present in the moment, creating celebratory memories with Coca-Cola. The two films debuting in North America include: 

• Road Trip – A college senior pre-occupied with thoughts of the real world and leaving college, wrestles with final exams and goodbyes, only to find herself in a final sendoff with friends—and a surprise cameo from global music icon Tyla—after cracking open a Coca- Cola. 
• Pool Party – We see a girl floating in an inner tube in the hot summer sun, as she drinks her Coca-Cola, her distractions melt away and she embraces the fun of the pool party. 

As part of the campaign, Coca-Cola® will also launch its “Coca-Cola Summer Scratch-Off" QR code in North America. Fans who scan a QR code, found in the new films, will gain access to the “Coca-Cola Summer Scratch-Off" sweepstakes to enter a chance at winning a customized road trip and unlocking summer moments to escape distractions and enjoy those unplugged moments with prizes. 

Coca-Cola's commitment to connecting with younger audiences is further amplified through the dynamic inclusion of global sensation, Tyla. Tyla, the Grammy award-winning multi- platinum global artist, lends her vibrant energy and her brand-new track, “Bliss” to Road Trip, creating an auditory landscape that embodies the spirit of presence and joy. Her authentic voice and widespread appeal are poised to resonate deeply with younger generations, driving engagement and amplifying the campaign's message of living fully in the moment.

“With this new campaign, we’re encouraging a new generation to slow down and truly enjoy the moment this summer — something as simple as sharing a Coca-Cola can become unforgettable,” said Sue Lynne Cha, Vice-President Marketing, Coca-Cola North America. “Tyla brings a vivacious energy to these films with her vibrant spirit and new track, ‘Bliss,’ helping us connect with the next generation in an authentic, joyful way.”  

Starting today, “Enjoy the moment with a Coca-Cola" will debut in North America across TV, digital/online, streaming, and social platforms followed by rollout in key global markets later this year. 

The North America campaign was created by WPP Open X, led by Ogilvy, supported by VML and Publicis.