Have a Day Taps A.P. Keaton to Lead Retail Expansion and Field Marketing Push

New York, NY – May 2025 — Have a Day, the tequila-based ready-to-drink cocktail brand launched by the creators of Bob Does Sports, has announced a formal partnership with marketing agency A.P. Keaton to lead its next phase of retail and field activation strategy.

The partnership is focused on building the brand’s operational infrastructure and in-market presence as it ramps up production, expands distribution, and prepares for a high-profile summer anchored by multiple Breezy Open golf tournaments and ongoing regional launches.

“With demand growing fast and a lot of key markets opening up, we wanted to partner with a team that understands brand-building at retail and in the field,” said Have a Day President Brenton Wetmore. “A.P. Keaton gives us the flexibility of an in-house team with the horsepower of an agency that’s done it before.”

The brand, which currently includes four tequila-based SKUs—Watermelon Wave, Georgia Peach, The Transfusion and Miami Vice—has seen explosive growth over the spring as the brand enters its first summer. The growth will be supported by field sampling programs, off-premise retail display expansion, influencer-driven campaign work, and national distributor engagement.

A.P. Keaton has worked with top-tier beverage and lifestyle brands across the alcohol, cannabis, and CPG sectors. “Have a Day already has the thing most brands chase—cultural heat and true demand,” said A.P. Keaton CEO Ryan Goldstein. “We’re coming in to build the system that supports that and turns it into consistent velocity and visibility.”

The partnership follows a strong investor response and increased retail interest in the brand, which has benefitted from cross-platform exposure through Bob Does Sports and a growing online community.

Have a Day is currently expanding its wholesaler network and is actively seeking strategic distribution partners across key U.S. markets.

For more information, visit the website or email sales@drinkhaveaday .com (general questions) and wholesaler@drinkhaveaday .com (wholesaler inquiries).

About Have A Day 

Have a Day is a ready-to-drink cocktail company bringing the fun of Bob Does Sports to the community, one can at a time. Fueled by premium blanco tequila and inspired by camaraderie and flavor, Have a Day set out to create the perfect canned spirit-based beverage for any occasion. Whether you want to Have a Day on the sofa or the golf course, we have a drink for you. Let’s Have a Day.

Have A Day is currently available at retail locations in New York, Florida, Georgia, Tennessee, New Jersey, and Virginia.

About A.P. Keaton 

A.P. Keaton is a full-service marketing and field execution agency specializing in wine, spirits, and emerging beverage brands. From retail strategy to national experiential activations to brand storytelling, A.P. Keaton supports brands with creative thinking with hands-on execution. Clients include major suppliers like Diageo, Pernod-Ricard, Bacardi, Moet Hennessy, Beam Suntory, Proximo and a select range of challenger brands. Learn more at their website.