U.S. Beverage Signs National Sales & Marketing Partnership with Sammy’s Beach Bar Rum

STAMFORD, CT (June 3, 2025) U.S. Beverage, LLC, (USB) one of America’s leading beverage companies, announced today that it has signed a sales and marketing partnership with legendary rocker and spirits entrepreneur Sammy Hagar’s Puerto Rico-made Sammy’s Beach Bar Rum. The agreement will help expand the footprint of the portfolio of award-winning premium rums across the United States.

Launched in 2010, Sammy’s Beach Bar Rum offers a newly enhanced line of top-shelf rums including Platinum Rum, Kola Spiced Rum and Red Head Rum made with macadamia nuts. A partnership with Rick Springfield, Sammy’s Beach Bar Rum is made with all-natural ingredients including fine Caribbean sugar cane, and then distilled four times for optimal flavor. The rums are currently available at retail in Arizona, California, Colorado, Florida, Illinois, Nevada, Tennessee, Texas and Washington State.

“When we created our spirits division at the beginning of this year, it was exactly with brands like Sammy’s in mind,” said Justin Fisch, USB CEO. “Sammy’s Beach Bar Rum is an established, high-energy brand that has tremendous long-term potential in a competitive space. We are thrilled to partner with Sammy and his incredible team of industry professionals. Our partnership enables Sammy’s to tap into a full suite of services and relationships that are already in place. There is no more efficient route to new markets.”

“Since our launch, Sammy’s has had a well-earned place on the back bars of some of the best-known beach and resort markets,” said Clayton Smith, Executive Vice President, Sammy’s Beach Bar Rum. ”As we looked to the next chapter in our expansion, we realized we could either start from scratch in new markets, or choose a partner who has the relationships and resources that will work for us starting day one. Choosing the USB team just made sense.”

The Sammy’s Beach Bar Rum portfolio includes:

Beach Bar Platinum Rum – Tropical notes with hints of coconut and banana make the well-balanced white rum a flavorful complement for a mojito, daiquiri, pina colada, or sipped neat or over ice. 40% ABV/80 proof (SRP: $21.99 - 24.99/750ml)

Beach Bar Kola Spiced Rum – Made with all natural flavors, Kola Spiced is a proprietary spice blend that features kola nut extract for hints of vanilla and coffee. It is ideal in a rum and cola, as well as for adding a touch of spice to traditional island cocktails. 35% ABV/70 proof (SRP: $21.99 - 24.99/750ml)

Beach Bar Red Head Rum – Infused with macadamia nuts and fruit and vegetable juices, Red Head Rum is a distinctly different and exotic-tasting rum to be enjoyed as a cordial or mixed into cocktails. 35% ABV/70 proof (SRP: $21.99 - 24.99/750ml)

About Sammy’s Beach Bar Rum

Legendary rocker and spirits entrepreneur Sammy Hagar’s Puerto Rico-made Sammy’s Beach Bar Rum offers a newly enhanced line of top-shelf rums, including Platinum Rum, Kola Spiced Rum and Red Head Rum. A partnership with Rick Springfield, Sammy’s Beach Bar Rum is crafted with all-natural ingredients, the finest cane molasses, distilled four times for purity and aged for a year in American oak barrels. More information about Sammy’s Beach Bar Rum can be found on the website and by following on Instagram, Facebook and X.

About United States Beverage

United States Beverage LLC (USB) is a leading independent beverage company in the United States, specializing in imported and U.S. craft beer, ciders, specialty beverages and spirits. US Beverage provides sales, marketing and route to market services for a diverse portfolio which includes UINTA Brewing Co., acquired by USB in 2022, as well as a global portfolio of premium brands such as Moosehead Lager, Erdinger, Malibu® Splash sparkling malt beverages, Captain Lawrence, Innis & Gunn, Cervecería La Tropical, the Damm portfolio of brands: Estrella Damm Lager, INEDIT, DAURA and DAURA IPA, Czechvar, Superior Cerveza, Birra Moretti, Dragon Stout, Alfa Beer, Sagres, Krusovice, Zagorka, Zajecarsko, Sammy’s Beach Bar Rum, Dewey Crush RTD, Brody’s Crafted Cocktails and Beehive Distilling. USB is headquartered in Stamford, Connecticut.