Flaviar Doubles Down On Unique Whiskey Experiences This Father’s Day

This Father’s Day, Flaviar, the premier membership club and online store for spirits enthusiasts, is redefining the art of gifting with the launch of three new whiskey experiences, designed to deliver more meaningful, personalized presents for every kind of dad. 

From unique bottle-of-the-month experiences, to a one-of-a-kind cask ownership adventure, to an interactive whiskey education journey—these new offerings go far beyond the typical gift and last long after the bottle is finished. Whether dad’s a curious beginner or a seasoned connoisseur, Flaviar makes it easy to give something exceptional effortlessly, even at the last minute. Gifters can choose from an array of thoughtfully crafted subscriptions, each offering not just exceptional spirits but also exceptional value. New offerings include:

• Cask Co-Op Collective *New for Father’s Day 2025* – The ultimate whiskey experience like no other for the connoisseur who has everything. Gift recipients become part-owners of an 8-year-old rye barrel, track its ageing journey over the course of a year, and receive two personalized bottles straight from the cask. Only 200 spots available, $198, and includes a Flaviar Black Membership.
• Flaviar Founder’s Picks *New for Father’s Day 2025* – Personally curated by Flaviar’s Co-Founder, Grisa Soba, this premium subscription is a whiskey connoisseur’s dream, delivering an exceptional bottle every month. Bottle engraving and a handwritten gift note can be added to the first shipment. Starting at $175 for one delivery (pay-as-you-go), or $446 for three prepaid deliveries ($148 each).
• Flaviar Whiskey Academy *New for Father’s Day 2025* – The perfect starting point for newcomers, this interactive subscription is designed to turn curiosity into expertise. Members receive three tasting boxes with different whiskey samples, expert-led flavor explorations, and exclusive discounts, helping them build confidence in their palate and discover what they love, one sip at a time. At the end of the course, they even earn a diploma. Starting at $98 for a 3-box introductory subscription.
• Champions of Bourbon *Released in 2024* – A must-have for bourbon lovers, this bottle-of-the-month club delivers award-winning bourbons. First shipment has the option of including a handwritten gift card and personalized engraving—turning every bottle into a keepsake. A great fit for dads who know their bourbon—or are ready to fall in love with it. Starting at $49.99 for one delivery (pay-as-you-go), or $127.50 for three prepaid deliveries ($42.50 each).

Shoppers can browse all of Flaviar’s subscriptions along with a selection of engraveable bottles perfectly suited for Father’s Day, online at Flaviar’s Fantastical Gift World. Instead of a one-size-fits-all approach, Flaviar empowers gifters to choose the perfect plan for every kind of enthusiast—whether he’s a curious beginner, casual sipper, dedicated connoisseur, or adventurous explorer. No matter where he is on his whiskey journey, there’s a perfect fit. With this thoughtful approach, Flaviar aims to take the guesswork out of whiskey gifting, transforming it into a shared experience; one that brings people together over spirits and meaningful moments. Every father figure receives a gift that appeals to their palate, designed to be savored and enjoyed together. 

"Our whiskey experiences were created with different types of whiskey enthusiasts in mind.” says Grisa Soba, Co-Founder of Flaviar, “Over the past decade, we’ve developed a deep understanding of what they’re looking for and what makes their hearts beat faster - something not always known to those buying gifts. Flaviar’s whiskey experiences cater to those desires, which makes the choice easy and the gift a thoughtful one for any dad who appreciates good whiskey.”

Each subscription is designed to deliver a full, engaging experience, whether it’s a 12-shipment journey or an ongoing membership that keeps the whiskey flowing. With every pour, sip, and story, these gifts transform Father’s Day into an unforgettable journey—one that not only brings whiskey lovers closer to the spirit they love but also creates meaningful moments to enjoy together. 

“We know that people still love subscriptions—they’re just over the ones that do not feel like a good value. Flaviar has access, production, and curation powers no one else in the spirits world does, from rare barrels to exceptional bottles and tasting vials.” says Alex Conison, VP of Marketing at Flaviar. “For Father’s Day, we’re doubling down on our unique strengths, launching a whole new world of unique subscriptions that keep what people love and avoid the frustrations.”

With Father’s Day often being a last-minute shopping event, Flaviar makes it easy with instant gifting options, including digital subscriptions and physical gifts with personal touches like engraved bottles and handwritten cards.

This year, give dad a gift that grows with him, whether he’s discovering whiskey or adding to his prized collection. 

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PRESS CONTACT: CURICH|WEISS | flaviar@ curichweiss.com

About Flaviar, Inc.

Flaviar pursues its mission of “Bringing Good Spirits To Life” via an integrated ecosystem of consumer and business facing products and services. With its leading consumer marketplaces, Flaviar.com and Caskers.com, it facilitates nearly a million orders annually through its network of retailers across the world. Wine-Searcher is the global leader in beverage alcohol product search, boasting nearly 19 million listings from more than 35,000 vendors across 126 countries and a database searched 300 million times each year. Flaviar For Business offers a comprehensive suite of data insights and advertising solutions along with Flaviar Checkout, powering compliant DtC sales and the exclusive app for processing alcohol payment for global ecommerce leader, Shopify.