Glen Rock, NJ – June 10, 2025 – Opici Wines & Spirits is pleased to announce that Christopher Wirth has assumed the position of Director of Sustainability. In this newly created role, Wirth is driving the company’s sustainability strategy by identifying key impact areas and working internally and externally to reduce carbon emissions across the supply chain, enhance transparency and education, and establish Opici Wines & Spirits as an industry leader through data-driven analysis and reporting.
“Sustainability is central to our future, and this role reflects our commitment to meaningful progress,” said Don Opici, CEO of Opici Wines & Spirits. “Christopher has been an integral part of our team for years, and it’s been inspiring to see him pursue the knowledge to take this next step. We are excited about the passion and insight he brings to this important work.”
Wirth, based in upstate New York, is a seasoned industry professional with over 20 years of experience across retail, wholesale, and imports. He has been with The Opici Group for 15 years and earned a master’s degree in natural resource management, with a specialization in corporate sustainability, from Virginia Tech in 2024. In his previous role, Christopher served as regional manager for upstate New York and Connecticut for Opici Wines & Spirits, following a promotion from area manager. Before that, Christopher was a sales consultant for Opici Family Distributing.
Since stepping into his new role some months ago, Wirth has collaborated with environmentally responsible suppliers to develop innovative packaging and marketing strategies, while promoting transparent communication about both corporate and brand initiatives. He has also produced educational materials for trade and consumers to more effectively highlight the company’s brands with sustainable, organic, and/or biodynamic certifications.
Going forward, Wirth will build a timeline of measurable actions and benchmarks to reach net-zero carbon emissions across the entire Opici Wines & Spirits supply chain, while continuing to support its strong commitment to environmental stewardship, social responsibility, and corporate sustainability.
About Opici Wines & Spirits
Opici Wines & Spirits is a fourth-generation importer and producer with family roots in the wine business dating back to 1913. Led by Don Opici as CEO, the company features a growing portfolio of over 50 brands from around the world. The philosophy behind the Opici name remains the same today as it was over 100 years ago: a commitment to excellence, quality, and building meaningful relationships with customers, suppliers, and employees. For more information, please visit opiciwinesandspirits.com.
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