Von Payne Whiskey Officially Launches in the UK with BBB Drinks and Debuts at Bar Convent London

LONDON, UK (June 10^th, 2025) – Von Payne Spirits is proud to announce its official UK launch through an exciting partnership with BBB Drinks, one of the most forward-thinking and results-driven drinks distributors in the United Kingdom. The award-winning Von Payne Black will make its UK debut at Bar Convent London, June 30 –July 1, 2025 — a bold step in the brand’s mission to bring The Pleasure of Payne to drinkers around the globe.

Crafted with intensity and edge, Von Payne Black is a 90-proof blended whiskey infused with natural black currant. With its deep ruby-red hue, rich flavor, and the signature metal gargoyle pour spout, it’s not just a drink — it’s a full sensory experience. And now, thanks to BBB Drinks, this one-of-a-kind American whiskey is ready to make waves in the UK.

BBB Drinks is a leader in brand building across both traditional retail and e-commerce channels. Their expertise in scaling spirits brands on Amazon UK positions them as the perfect partner to take Von Payne to the next level overseas. With a deep understanding of digital retail and a track record of turning bold brands into breakout hits, BBB Drinks is primed to make Von Payne Black a standout success story in the UK.

In addition to a strong online presence, BBB Drinks will also focus on building a robust footprint for Von Payne Black across the UK. Their experienced team will be targeting high-impact placements, ensuring that Von Payne becomes not only a top-selling bottle online but a go-to name in venues that value innovation and flavor. This dual-channel strategy is designed to accelerate awareness, drive trial, and turn first-time drinkers into loyal fans.

“Von Payne Black is unlike anything else on the market,” said a Phil Harding, Managing Director at BBB Drinks. “It’s bold, disruptive, and visually unforgettable. We’re thrilled to bring an American icon to UK consumers and leverage our Amazon platform to help introduce this brand to whiskey lovers looking for something completely original.”

“The partnership with BBB Drinks gives us a powerful foundation for growth in the UK,” said Shawn Harlan, Vice President of Von Payne Spirits. “They believe in the brand, they know how to execute online and on and off trade, and they understand how to take something bold and make it resonate with the right audience.”

This international expansion comes on the heels of Von Payne Black Winning Double Gold at the 2025 San Francisco World Spirits Competition, solidifying its reputation as the most awarded infused whiskey of the year. The brand will showcase at booth # GG-33 during Bar Convent London, offering tastings and product insight to international buyers, bar professionals, and key industry players.

About BBB Drinks BBB Drinks is a UK-based premium drinks distributor specializing in launching and building innovative spirits brands across e-commerce, on-trade, and off-trade channels. As a trusted expert in Amazon UK brand acceleration, BBB Drinks helps partners maximize visibility, conversion, and growth. With a sharp focus on strategy, execution, and results, BBB Drinks brings global spirits to market and into the hands of modern consumers. 

About Von Payne Spirits Von Payne Spirits, based in Clearwater, Florida, is the creator of award-winning Von Payne Black and Von Payne Reserve. Known for its bold flavors, iconic metal gargoyle pour spout, and disruptive brand identity, Von Payne delivers a whiskey experience like no other. Von Payne Black — a 90-proof blended whiskey infused with natural black currant — has been recognized with multiple gold medals, including Double Gold at the 2025 San Francisco World Spirits Competition. More than a drink, Von Payne is The Pleasure of Payne.