Josh Cellars Announces National Launch of Non-Alcoholic Sparkling

STAMFORD, Conn., June 17, 2025 – Josh Cellars, the #1 selling premium wine brand in the U.S., today announced the national rollout of its first-ever non-alcoholic offering, Josh Cellars Non-Alcoholic Sparkling. Following a successful limited release earlier this year in select markets, Josh Cellars Non-Alcoholic Sparkling has quickly become the #1 fastest growing domestic non-alcoholic sparkling.1 

The broader availability of Josh Cellars’ Non-Alcoholic offering comes at a time when demand for non-alcoholic offerings is skyrocketing. In addition to the emergence of annual cultural moments like Dry January, consumers are actively seeking new ways to balance their drinking habits throughout the year by introducing low or no alcohol offerings. Category sales have doubled over the past two years,2 with non-alcoholic sparkling wines leading the growth, up nearly 60% in the past year alone.3 This expansion underscores the Josh Cellars brand’s ongoing commitment to delivering premium, great-tasting offerings that meet evolving consumer preferences.

“As leaders in our category, we’re not just looking to follow momentary trends. We want to help shape the future of the beverage industry, and we know that nonalcoholic offerings are part of that future,” said Dan Kleinman, Chief Brand Officer at Deutsch Family Wine & Spirits. “We’re thrilled to be providing the millions of households already choosing Josh Cellars with the same high-quality experience they’ve come to expect from us – just without the buzz.”

Josh Cellars Non-Alcoholic Sparkling is made in the heart of Italy’s Prosecco region by a fifth-generation winemaking team. Boasting vibrant and crisp flavors, this Non-Alcoholic bubbly offering tastes just as delicious as the brand’s traditional prosecco, just  without the alcohol content. With bright notes of pear, citrus, and green apple and a clean, effervescent finish, this sparkling offering is a versatile pour perfect for everyday celebrations big and small.

Serve Josh Cellars Non-Alcoholic Sparkling chilled on its own or poured into a spritz-inspired mocktail with your favorite fruit garnish. Refreshing and easy to drink, pair it with a range of foods - anything from summer salads and seasonal antipasto plates, to pasta dishes and pizza, 

Josh Cellars Non-Alcoholic Sparkling has an SRP of $17.99. To learn more about this new offering or find where to purchase, visit JoshCellars.com. With over 6 million households purchasing Josh Cellars,4 the brand’s Non-Alcoholic Sparkling joins a growing portfolio of award-winning classic varietals and unique innovations, offering a Josh Cellars selection for every moment and every preference.

1 Circana POS, Total US MULO, Domestic Non-Alcoholic Sparkling, 26 W/E 5.18.25

2 Circana Total US MULO, wks ending .02.02.25 / Mars Alc Bev Trends, USA Today, IWSR

3 Circana Total US MULO + Conv + liquor 52 weeks ending 5/19 & 26 W/E 6/26

4 IRI Panel 52 w/e 12/1/24 Total US all outlets

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About Josh Cellars

Josh Cellars was founded by Joseph Carr, a sommelier and vintner. Josh Cellars offers bold, complex and approachable wines for drinking with family and friends. Since its launch, Josh Cellars has continued to experience double digit growth year-over-year, selling more than 6 million cases in 2023. As the largest and fastest growing U.S. table wine in the $11+ segment, Josh Cellars continues to become a household name amongst consumers, including achieving internet virality at the start of 2024. Sourced from vineyards across California and Italy, Josh Cellars offers over 12 varietals, including Cabernet Sauvignon, Chardonnay, Sauvignon Blanc, Pinot Noir, Merlot, Rosé, Legacy Red Blend, Prosecco, Prosecco Rosé and Pinot Grigio, and innovative offerings, including Hearth, Seaswept, and Non-Alcoholic Sparkling. Josh Cellars also produces a more premium Reserve tier of offerings, which includes North Coast Cabernet Sauvignon, Santa Barbara Pinot Noir, Paso Robles Cabernet Sauvignon, North Coast Chardonnay and Bourbon Barrel Aged Cabernet Sauvignon, and more.

About Deutsch Family Wine & Spirits   

Initially called W.J. Deutsch & Sons Ltd., the company was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. In 2009, it announced the expansion of the award-winning company to include a spirits portfolio. Today the company is renowned for its brand-building prowess and its ability to meet the needs of the modern consumer. Bill's son Peter Deutsch is CEO; thus, two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirits industry.   

The portfolio includes award-winning wines from Australia: [ yellow tail ]; [ yellow tail ] Pure Bright; California:  Josh Cellars, Josh Cellars Reserve, The Calling; France: Beau Joie Champagne, Cave de Lugny, Fleurs de Prairie, Hob Nob Vineyards, Sauvion et Fils; Italy: Barone Fini, Villa Pozzi; New Zealand: The Crossings; Portugal: Quinta Do Vale Meao; Argentina: Clos de los Siete; and award-winning spirits: Redemption Whiskey, Bib & Tucker Bourbon, Masterson's Rye, Luksusowa Vodka, Gray Whale Gin and Cantera Negra Tequila.  

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