C4 Energy Celebrates Athletes of All Levels With $400,000 Commitment to Local Sports Teams

AUSTIN, TX – June 18, 2025 – As temperatures rise and summer sports kick into high gear, Nutrabolt, owner of C4 Energy®, one of the fastest growing energy drink brands in the country, is proud to further its mission of fueling performance at every level. Through its new C4 Local Legends initiative, C4 is committing $400,000 to support sports leagues, clubs, and teams nationwide this summer - giving athletes of all skillsets the opportunities to play, train, and celebrate like C4 superstar athletes including Saquon Barkley, Bijan Robinson, and CJ Stroud.

In line with the recent Made for Athletes. Certified for Sport.® campaign, C4 is on a mission to provide athletes everywhere with top tier support. This summer, C4 is calling on local athletes to nominate a deserving team for the chance to receive funding to help cover the needs that matter most, from gear and equipment to travel and registration fees. Whether hitting the field for fun or fueling a competitive edge, C4 is here to help make this the strongest, sweatiest summer yet. Selected teams will receive sponsorship packages designed to elevate their game, on and off the field. Each package includes:

• Funding to support team needs like gear, transportation, and league fees
• C4 Energy beverages to fuel performance
• Branded swag and coolers to keep teams energized and game-day ready

“At C4, we believe greatness isn’t limited to pros and podiums. It also lives in pickup games, summer leagues, and early morning sessions when no one’s watching,” said Craig Lyon, SVP of Brand Marketing at Nutrabolt. “From dedicated amateurs to elite athletes like Saquon Barkley, our mission is to fuel performance at every level. This initiative is about providing meaningful support to local legends, ensuring everyone has the opportunity to perform at their best all summer long.”

Just in time for warmer weather, C4 is also dropping a new, limited-edition flavor:  Classic Lemonade Performance Energy Drink. This crisp, nostalgic twist on a summertime favorite is packed with 200mg of caffeine, clinically studied CarnoSyn® Beta-Alanine, and zero sugar or carbs, engineered to help athletes of all kinds squeeze the most out of every rep. Like all C4 products, Classic Lemonade is NSF Certified for Sport® and meets the highest standards for quality, safety, and performance, making it a trusted choice for competitive athletes and everyday achievers alike. With powerful energy and bold flavor, C4 helps you go all in, all summer long.

C4 Performance Energy Classic Lemonade will launch exclusively on our website on June 20, priced at $27.99 per case. It will be available at national retailers, including Amazon, starting July 7. This limited-edition flavor is available only while supplies last—so be sure to stock up before it’s gone!

For more information and to stay up to date on the latest news, please visit our website or follow @c4energy on social media.

*Certified for Sport® is a registered trademark of NSF. 

About Nutrabolt: 

Nutrabolt is a fast-growing, global active health and wellness company with a portfolio of market leading performance-oriented brands that energize and fuel active lifestyles. The company's disruptive and innovative products compete in the Functional Beverage and Active Nutrition segments, under three consumer-loved brands: C4® (one of the fastest-growing energy drink brands in the United States and the #1 selling global pre-workout brand), XTEND® (America's #1 BCAA brand), and Cellucor® (an award-winning sports nutrition brand created in 2002).

Since our founding 20 years ago, our goal has been to meet the discerning needs of performance athletes and fitness enthusiasts, while appealing beyond this core group to include consumers and communities around the globe who are making healthy, active living a daily priority.

Nutrabolt's portfolio, which is distributed in over 125 countries, is sold through company-owned DTC platforms, Amazon, and other third-party marketplaces, and is available at leading retailers across the U.S., including Walmart, Target, 7-Eleven, Walgreens, Kroger, H-E-B, Wawa, Publix, GNC, and the Vitamin Shoppe. For more information about Nutrabolt, please visit our website. 

For media inquiries, please contact: 

Sara (Skirboll) Bigham 

PR & Communications, Nutrabolt