Dierks Bentley Announces ROW 94 Broken Branches Bourbon

NASHVILLE, TN – June 17, 2025 — Country music superstar Dierks Bentley is proud to introduce the next chapter in his bourbon story with the limited release of ROW 94 Broken Branches, made in partnership with Lofted Custom Spirits at the historic Green River Distilling Co. in Owensboro, Kentucky. Bottled at 100 proof and aged five years, the bourbon also underwent “Branch Aging,” where time-worn, fire-toasted Oak staves seasoned for up to 24 months rested in the barrels to deepen the whiskey’s complexity. Broken Branches ($99.99/750ml) launches in late June to coincide with Dierks’ Broken Branches album release and tour, which rolls through 30 U.S. cities this summer. There are only 1500 bottles available.

“The new album Broken Branches is all about the cracks and scars that make us who we are, and I wanted this bourbon to carry that same spirit,” says Dierks. “We added seasoned Oak staves to deepen the flavor and give it a little more character… kind of like the stuff life throws at you.”

ROW 94 Broken Branches is made in partnership with Lofted Custom Spirits and distilled at Green River Distilling Co., founded in 1885 and renowned as the 10th oldest licensed distillery in Kentucky. Made with a bold mash bill of 70% Kentucky-grown corn, 21% rye, and 9% malted and row barley, it’s aged in new White Oak barrels with a legendary level 4 char. The nose is a powerhouse of vanilla, caramel, and stone fruit, with brown sugar and some hints of butterscotch shining through. The palate is rich in sweetness with a touch of leathery and complex nutty notes, while the finish has powerful cinnamon and smoke present that lasts and transitions into a subtle spice.

"For this limited edition offering, we used fire-toasted Oak staves that had been seasoned for 24 months for the ’Branch Aging,’ lending additional nuance to the whiskey," says Travis Cantrell, Director of Quality, Lofted Custom Spirits. "We produced just 1500 bottles, making this a truly rare craft whiskey that new bourbon lovers and enthusiasts alike will enjoy."

ROW 94 ON TOUR THIS SUMMER

Broken Branches follows the release of the flagship ROW 94 in September 2024, reflecting Bentley’s dream to create bourbons that he and his fans can enjoy on the big nights and everyday gatherings, amplifying the country in us all. It also coincides with the release of his 11th studio album, Broken Branches, and tour, which launched on May 29 in Austin, TX. At each tour stop, fans are invited to visit Dierks’ “Truth Booth,” an interactive photo booth featuring a special message from Dierks. Fans can then share their photos on social media and are encouraged to offer “Two Truths and a Rye.”

The flagship ROW 94 ($39.99/750ml) has been an instant success, garnering medals from top spirits competitions in the U.S., including a Gold (94 points) in the 2025 San Francisco World Spirits Competition and a Gold (92 points) in the Denver International Spirits Competition. Next up in July is ROW 94 Full Proof, barreled at 120 proof and aged a minimum of four years to deliver deep, rich flavors and a powerful finish. 

ROW 94 is named in part for the year Bentley moved to Nashville and began his journey into storytelling and entertaining, as well as Nashville’s Music Row. It is where he still resides with his family. The brand logo is the thunderbird, a symbol near and dear to Bentley’s heart, which fans may still remember gracing his landmark album, Riser. The thunderbird is an emblem of strength and an ode to everyday people that believe in hard work, truth, pride, freedom, optimism, fun, and making the most of every day. 

About ROW 94 Whiskey

ROW 94 is a Kentucky Straight Bourbon Whiskey, launched in September 2024 by country music superstar Dierks Bentley and crafted with pride at the historic Green River Distilling Co. in Owensboro, Kentucky. ROW 94 uses Three Ingredients and The Truth, reflecting Dierks’ dream to create a bourbon that he and his fans can enjoy on the big nights and everyday gatherings, amplifying the country in us all.  

About Dierks Bentley

Released on June 13, 2025, Dierks Bentley's acclaimed 11th studio album, Broken Branches, is rooted in raw honesty and storytelling, embracing life’s outliers and underdogs with songs about resilience, change, and connection. Praised for its "distinctive and daring sound" (Esquire), the 11-track collection features a cross-generational lineup of collaborators—including John Anderson, Riley Green, Miranda Lambert and Stephen Wilson Jr.—and is a bold reaffirmation of Bentley’s heartfelt grit paired with standout musicianship. After more than 20 years on country’s family tree, the multi-Platinum superstar’s current Top 30 “She Hates Me” is quickly climbing the charts following eight Number One albums, 22 Number One songs and over 9.5 billion global streams, plus 15 Grammy nominations and membership in the historic Grand Ole Opry. A global headliner and against-the-grain torch bearer for country’s organic roots, Bentley will continue his 30-city Broken Branches tour with Zach Top and The Band Loula through August, stopping at amphitheaters across the country and iconic venues including New York City’s Madison Square Garden. He also recently launched the Broken Branches Fund, a multi-year initiative in partnership with Music Health Alliance to provide mental health support for the music industry’s creative and touring professionals. Continuing the path built from the ground up, as an entrepreneur, he has four locations of the gastropub and live music venue “Dierks Bentley’s Whiskey Row” and has a Flag & Anthem lifestyle collection "Desert Son.”