Positive Beverage Launches in Martin’s Super Markets as Midwest Shoppers Embrace Wellness

Positive Beverage, a functional beverage company offering health-conscious hydration and energy drinks, proudly announces that Positive Hydration and Positive Energy are now available at Martin’s Super Markets, a grocery retail banner operated by SpartanNash, across Indiana and Michigan, marking continued expansion into the Midwest. As of May 2025, Positive Beverage has been popping up on the shelves throughout both states, delivering health and wellness to new markets across the region. Positive Beverage can be found on their newly branded stand-alone racks at 14 of the 22 Martin’s Super Markets locations. 

“We’ve seen the growing consumer demand for health-conscious products across the Midwest, so we’re proud to bring both Positive Energy and Positive Hydration to more shelves in Indiana and Michigan,” said Shannon Argyros, CEO of Positive Beverage. “This region is embracing wellness in exciting ways, and expanding our distribution through Martin’s Super Markets allows us to support healthy lifestyles and meet the evolving needs of Midwestern consumers. It’s exciting to see new markets welcoming wellness, and expanding into these areas brings us one step closer to our goal of national distribution.” 

This recent expansion doubles down on Positive Beverage’s commitment to meeting consumers where they are, both geographically and in their wellness journeys. With distribution in Martin’s Super Markets, Positive Beverage is strengthening its presence in key Midwestern markets and making it hassle-free for consumers to find clean hydration and energy options during their everyday grocery run. 

ABOUT SPARTANNASH

SpartanNash (Nasdaq: SPTN) is a food solutions company that delivers the ingredients for a better life. As a distributor, wholesaler and retailer with a global supply chain network, SpartanNash customers span a diverse group of national accounts, independent and chain grocers, e-commerce retailers, U.S. military commissaries and exchanges, and the Company’s own brick-and-mortar grocery stores, pharmacies and fuel centers. SpartanNash distributes grocery and household goods, as well as owns and operates 145 supermarkets – primarily under the banners of Family Fare, Martin’s Super Markets and D&W Fresh Market. Committed to fostering a People First culture, the SpartanNash family of Associates is 17,500 strong and growing. For more information, visit spartannash.com.

ABOUT POSITIVE BEVERAGE

Positive Beverage, LLC is a certified women-owned company committed to providing zero calorie, zero sugar, functional beverage options that support overall wellness and benefits health-minded families, first responders, fitness enthusiasts, diabetics and anyone looking to stay hydrated. Our mission has resonated with consumers, and the company has seen significant growth since its inception. With both WOSB and WBENC certifications, Positive Beverage will continue its growth trajectory and make a positive impact on the health and wellness of consumers across the country, while also supporting child welfare and mental health organizations with the community to create lasting, positive change.