Login Become an Insider

Features

  • BevNET Live
  • Best of 2024 Awards
  • Spirits Awards
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • Content Calendar
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Best of 2025 Awards
      Submit Your Nominations
    • Spirit Awards 2025
      Submit Your Nominations
    • Community Call Topics
      Submit Questions & Topics for Future Calls
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Community Call
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2023 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
    • Supplier Finder
      Database of Suppliers & Service Providers
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Community Call
      Pressing Topics Impacting Businesses
    • Elevator Talk
      Watch Emerging Brands Pitch
    • Category Close-Up
      Dive into Major Food & Beverage Categories
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
Our Family of Brands
nosh brewbound taste-radionombase
  • BevNET Live
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Our Family of Brands
nosh brewbound taste-radionombase
  • Login
  • Account image
    User Icon
  • Subscription:
    Manage Account Sign Out
  • close Subscribe
    Sign In
Become an Insider
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Short's Brewing releases $21 Huma 21 pack

info_outline PRESS RELEASE posted by Short's Brewing

Jun. 20, 2025 at 2:41 pm

X LinkedIn Reddit Facebook Email
Report Press Release
beermichiganmidwestipashortlimitednew
Non-Alcoholic Beverages

Elk Rapids, Mich. –

Some may think of Soft Parade or Local’s Light when it comes to Short’s Brewing, but for folks who know the brewery, the beer that comes to mind is Huma Lupa Licious.


“I’d been dreaming of Huma since I started homebrewing while at Western Michigan University around 1999—I wasn’t old enough to drink yet so I had to get creative.” Joe Short, founder and owner at Short’s Brewing company stated.


“Huma is named for the hop plant, Humulus Lupulus, and is a big, 7.7% ABV Midwest IPA made using Cascade, and Chinook, Columbus, Centennial, and Palisade hops. Drinking a Huma is like experiencing hop-and-malt-theme-park in your mouth.” Short continued.


“It’s the beer that built Short’s Brewing, it put us on the map in 2004 when we first opened,” Joe Short exclaimed, “It’s my favorite beer of all time, so for our 21st birthday I wanted to go big and do something awesome for the Huma fans out there.”


So the brewery decided to create a limited edition, twenty-one pack of Huma for only $21, that’s a buck a can, and one can for each year the brewery has been open. Keep your eyes peeled—the Huma 21 pack also boasts new artwork that reflects Joe’s experience with the beer and includes a chance to win a trip Up North to stay in the Huma Lodge. 


Find $21 Huma 21 pack at Short’s Bellaire and Elk Rapids locations and at participating retailers starting June 20th, while supplies last. 

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Canadian Brand Temple Lifestyle Acquires Rise Kombucha

Canadian Brand Temple Lifestyle Acquires Rise Kombucha

Magic Mind Secures New $12M Investment

Magic Mind Secures New $12M Investment

Pernod Ricard Restructures Distribution to Triple US RTD Footprint

Pernod Ricard Restructures Distribution to Triple US RTD Footprint

SPONSORED POST
Beverage Packaging Leader Zumbiel Expands with Co-Manufacturing Acquisition

Beverage Packaging Leader Zumbiel Expands with Co-Manufacturing Acquisition

Marketplace

Private Label Drinks in Cans & Bottles - Beverage Specialists - mbabeverage.com

Private Label Drinks in Cans & Bottles - Bevera...

View All|Post a Listing

Featured Jobs

Regional Sales Manager  - Green Seed Group

Regional Sales Manager - Green Seed Group

Area Sales Manager - San Francisco  - 21st Amendment Brewery

Area Sales Manager - San Francisco - 21st Amen...

Packaging Manager - Stormalong Cider

Packaging Manager - Stormalong Cider

Field Sales Representative, New Jersey - Collective Arts

Field Sales Representative, New Jersey - Collec...

Market Manager  - Carbliss

Market Manager - Carbliss

Brewery Team - Brewer - Red Rock Brewery

Brewery Team - Brewer - Red Rock Brewery

View All Jobs|Post a Job

More News

New Adult Non-Alc Drinks From Parch, Lapo’s, Wilderton And More

New Adult Non-Alc Drinks From Parch, Lapo’s, Wilderton And More

Taste Radio: Nearly $90M & Surging. The Keys To Clio Snacks’ Scaling Strategy.

Taste Radio: Nearly $90M & Surging. The Keys To Clio Snacks’ Scaling Strategy.

Suntory CEO Resigns Amid Illegal Supplement Investigation

Suntory CEO Resigns Amid Illegal Supplement Investigation

PepsiCo’s $4B Investor Pushes for Change, Refranchising Indie Bottlers

PepsiCo’s $4B Investor Pushes for Change, Refranchising Indie Bottlers

Beverage Industry Jobs

  • Sales Representative - Sarene Beer - Sarene Beer
  • NYC Sales - Hudson North Cider Co - Hudson North Cider Co
  • Marketing Coordinator - Global Beer Network - Global Beer Network
  • Head Brewer for award winning, established brewery - CraftHaus Brewery - CraftHaus Brewery
  • People Experience Partner, Recruiting and Onboarding - Once Upon a Farm - Once Upon a Farm
  • Marketing & Business Operations Manager (2500 bbl/yr) - Lion's Tail Brewing Co. - Lion's Tail Brewing Co.
  • Hard Cider Sales Manager - New England Apple Products Company - New England Apple Products Company
View All|Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Canadian Brand Temple Lifestyle Acquires Rise Kombucha
  2. Magic Mind Secures New $12M Investment
  3. Pernod Ricard Restructures Distribution to Triple US RTD Footprint
  4. New Adult Non-Alc Drinks From Parch, Lapo’s, Wilderton And More
  5. Taste Radio: Nearly $90M & Surging. The Keys To Clio Snacks’ Scaling Strategy.
  6. Suntory CEO Resigns Amid Illegal Supplement Investigation
  7. PepsiCo’s $4B Investor Pushes for Change, Refranchising Indie Bottlers
  1. Rosaluna Mezcal Becomes First-Ever Mezcal Brand to Earn "Distintivo Verde" Certification
  2. C4 ENERGY Announces Saquon Barkley Appreciation Day with Philly Fan Takeover on Thursday, September 4
  3. A Celebration of Culture and Craft: The Industry Gathers In the Nation's Capital for the 9th Annual Black Owned Wine & Spirits Festival
  4. Trackside Distilling Company Releases High Proof Founder Release
  5. Peg Leg Porker Takes Home Multiple Awards at the 2025 SIP Awards Competition
  6. 23rd State Expands Retail Network with First Texas Partner, Haus of Jayne
  7. The New York Cocktail Company Debuts The Vesper Martini
  1. Pernod Ricard Restructures Distribution to Triple US RTD Footprint
  2. New Adult Non-Alc Drinks From Parch, Lapo’s, Wilderton And More
  3. Suntory CEO Resigns Amid Illegal Supplement Investigation
  4. Can Soju RTDs Ride The Korean Wave Into The Mainstream?
  5. Kendall Jenner’s 818 Tequila Announces New Investment, CEO
  6. Goodmellow Takes a Spirit Maker’s Playbook to THC Beverages
  7. A Drink With…Brianda Gonzalez, Founder and CEO of The New Bar
  1. CGA & Draftline Reveal Demographics of the Draft Beer Drinker
  2. Maine Beer Co. Founder Dan Kleban Launches US Senate Run
  3. Circana Weekly Scans: Bev-Alc Declines Persist Ahead of Labor Day
  4. Pernod Ricard Restructures Distribution to Triple US RTD Footprint
  5. Suntory CEO Resigns Amid Illegal Supplement Investigation
  6. Constellation Brands Lowers Guidances for FY 2026; Beer Net Sales -4% to -2% Expected
  7. Sierra Nevada’s Craft Commitment, Hazy Priority and Pale Ale Mission
View All|Submit News

Promoted PR Posts

Charbay Distillery Announces New California Distribution With Winebow Starting August 1

Charbay Distillery Announces New California Distribution With Winebow Starting August 1

Confido Raises $20M to Modernize Financial Operations for CPG Brands

Confido Raises $20M to Modernize Financial Operations for CPG Brands

T-Pain’s Energy Shot Now Shipping with Acosta Driving National Rollout

T-Pain’s Energy Shot Now Shipping with Acosta Driving National Rollout

Rosaluna Mezcal Becomes First-Ever Mezcal Brand to Earn "Distintivo Verde" Certification

Rosaluna Mezcal Becomes First-Ever Mezcal Brand to Earn "Distintivo Verde" Certification

Shonen Soda Partners with Munch Addict for August Snack Box

Shonen Soda Partners with Munch Addict for August Snack Box

This Girl Walks Into a Bar Debuts in all Total Wine & More California Stores

This Girl Walks Into a Bar Debuts in all Total Wine & More California Stores

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
© 1996 – 2025 BevNET.com® Terms of Use Privacy Policy
Back
03/11: Introducing...Nombase! 03/13: Expo West Roundup: Standout Products & Trends from Key Decision Makers 03/20: Growing at Retail: What Does Smart Growth Look Like? 03/27: Smart Demos, Steady Growth. A Cost-Effective Strategy for Retail.
View Community Call Calendar
An error has occurred. This application may no longer respond until reloaded. Reload 🗙