Suerte Tequila Is About To Launch Something Completely New - A Work Of Art You Can Drink.

BOULDER, CO – Meet Suerte Black Label — our most exclusive tequila to date, crafted for collectors and connoisseurs alike.

Aged for 11 years, 7 in used American Oak whiskey barrels and finished for 4 in French oak, this ultra-premium expression is bold, complex, and crafted to stand alone. Only two barrels were ever bottled. 

To mark the moment, we reunited with Adam Jackson — the tattoo artist behind Suerte’s iconic rabbit. For Black Label, he reimagined the rabbit through a darker, more refined lens, blending ink, instinct, and the distinctive character of this rare tequila.

He hand-painted a single bottle, now hidden among the online inventory — a one-of-a-kind surprise waiting for one lucky buyer.

This is Suerte at its most refined, rarest, and highly collectible — only 400 bottles exist.100 online. 300 in the wild across CO, CA, TX, and FL.

It’s more than another tequila. It’s a moment. A bold intersection of art, aging, and agave.

Once it’s gone, it’s gone.

Suerte Black Label Extra Anejo will be live online Thursday, June 26th. 

—---------------------------------------------------------------------------

Suerte Tequila (NOM 1530) is a single-distillery tequila crafted using traditional methods, including slow-roasting agave, tahona crushing, and pristine spring water. Produced at Tequilera Simbolo in the highlands of Atotonilco El Alto, Jalisco, Suerte is among the rare 2% of tequila brands with a dedicated distillery, ensuring full control over quality and sustainability. Suerte is also in the exclusive less than 1% of brands using 100% tahona crushing, creating a more authentic, nuanced tequila.

Suerte’s award-winning lineup includes Blanco (2025 SFWSC Silver Winner), Blanco Still Strength (2025 Agavos Awards Double Gold Winner), Reposado (2025 SFWSC Double Gold Winner), Añejo (2025 SFWSC Silver Winner), and Extra Añejo (2024 SIP Gold Winner), as well as a brand new canned Mangorita, Margarita (2025 SFWSC Silver Winner), Paloma (2025 SFWSC Double Gold Winner), and Ranch Water Canned Cocktail (2024 SFWSC Best of Class Winner). Suerte is proudly Colorado’s Tequila, delivering premium craftsmanship at an unbeatable value.

Here’s to the Rabbits. Centuries ago, legend has it, a farmer’s wife saw lots of rabbits (400 it is said). They were bouncing happily through her fields lapping up the juices from the fermented agave plants. She went out and collected some of the nectar in jars, brought it into the hacienda and, for the first time, everyone did tequila shots. Ultimately she was crowned Mayahuel, the Aztec Goddess of Tequila. And the rabbits, well, to Suerte, they’re heroes.