Canada’s National Treasure, Clearly Canadian Sparkles At Fancy Foods

Clearly Canadian is back with its famous blue glass bottles, introduction of cans, and star power.

Toronto, Ontario, June 27, 2025— The rumors are true. SFA Summer Fancy Food Show attendees will savour and rediscover Clearly Canadian’s premium sparkling waters. The excitement and fan love for the brand’s triumphant return is flowing across rivers, lakes, oceans, and international borders. Clearly Canadian is Back – with some star power and a nod to its pure Canadian heritage and values.

In the brand’s first advertising campaign in 34 years, internationally acclaimed singer-songwriter, Shania Twain channels her inner treasure hunter in a high-energy chase to claim Canada’s other national treasure—Clearly Canadian. With action-hero stunts, perfect timing, and signature charm, she brings the hunt to life in a way only Shania can. And, in another nod to its Canadian pride and heritage, Clearly Canadian tapped Ryan Reynolds’ Maximum Effort to create the spot, which was filmed on location in the heart of Canada, surrounded by natural waterfalls and forest backdrops.

Clearly Canadian is crafted with sparkling Canadian spring water, natural fruit flavours, and simple ingredients. Eco by design, Clearly Canadian is always packaged in eco-friendly formats, using glass and aluminum for its bottles and cans from 100% recycled materials, never plastic.

The cross-border ‘90s cultural staple has made an incredible comeback, fueled by a fan-led crowdfunding campaign that pre-sold over 40,000 cases with sales in every US State and Canadian Province. Since its 2017 retail reintroduction, the OG flavoured sparkling water has experienced rapid retail distribution throughout the US and Canada, and an outpouring demand for its iconic glass bottles, exceeding all expectations and growing at a market-leading pace. And, in response to requests from its beloved fans, the company has recently added cans to its beverage portfolio and says much more innovation is underway!

Clearly Canadian’s return signals a multi-sensory reawakening of Canadian purity and pop-culture relevance. Clearly Canadian is back—and Shania Twain is leading the charge to reclaim it as a National Treasure.

Visit the Clearly Canadian team at booth number 5726 at Fancy Foods.

About The Clearly Food & Beverage Company

Clearly Canadian (The Clearly Food & Beverage Company LLC) was founded in 1987 and is one of North America’s signature premium food and beverage brands. We believe that you should feel good about what you drink. We also believe that life shouldn’t be gulped, it should be sipped and savoured. Clearly Canadian’s distinct pure taste is crafted from award-winning Canadian spring water, made from simple natural ingredients inspired by Canadian nature, with natural hydrating minerals, and bottled in recyclable materials only. We invite you to Live Clearly. For additional information, visit the Clearly Canadian website or follow @ClearlyCanadian on Facebook or Instagram.