CPG Startups Finally Get the PR Advantage with Signal Raptor

NASHVILLE (July 1, 2025) — Signal Raptor, a digital done-with-you public relations platform founded by Navy Special Operations veteran Austin Holmes and PR specialist Heather Holmes, is shaking up the industry on how consumer packaged goods (CPG) brands effectively earn PR and media attention in a competitive marketplace. Designed specifically with CPG founders in mind, Signal Raptor delivers the strategic amplification and intentional structure that product-based brands need to rise above the noise without draining their budgets.

“This is by far the best PR company I’ve ever experienced. The whole team is overdelivering more than I’ve ever seen.” — Jesse, Founder of Abundance Codes

Austin Holmes believes that CPG brands face some of the toughest visibility challenges in the business world as they need more than just buzz. Brands need to be consistent, credible media exposure that drives growth. That’s exactly what Signal Raptor was built to deliver.

Signal Raptor blends traditional PR services like media pitching, article creation, and news releases with CPG-specific strategy, influencer targeting, and creative campaign support. Clients benefit from guaranteed placements, product review opportunities, and expert-led PR training, all through a streamlined monthly subscription model starting at $750/month.

Who They Are

Signal Raptor is more than just a service. It is a hybrid platform combining hands-on public relations support with scalable software, built specifically for today’s purpose-driven consumer packaged goods brands. With more than 18 years of industry experience, the company’s leadership team has closely followed the evolution of media and created Signal Raptor as a streamlined solution that delivers essential PR services through a modern, efficient SaaS model.

Signal Raptor empowers CPG brands to connect with audiences, build lasting relationships, and drive measurable growth through accessible, values-driven PR, ensuring their stories are heard and their impact recognized.

To date, Signal Raptor has delivered:

• 20,000+ media opportunities
• 742 billion+ media impressions
• More than 400 satisfied clients

The platform provides a clear and affordable path for brands to gain the recognition they deserve, amplifying their stories while helping them grow and scale with purpose.

Proven Results for CPG Founders

Signal Raptor has already helped multiple CPG brands expand their media footprint, land retail interest, and build consumer trust.

Mission Cocktails, a premium ready-to-pour cocktail brand, saw a massive boost during their six-month campaign with Signal Raptor. The brand was featured in 42 media outlets, gained 168M+ impressions, and secured 35 high-value media opportunities, including Forbes, BEVNET, Small Business Trends, ABC, Paste, and CityCurrent.

“We are absolutely thrilled with Project Raptor. Their writing team is next-level, and the system they’ve built is organized, efficient, and high-impact. We couldn’t have reached this many outlets on our own.” — Mission Cocktails Team

Wepa! Coffee Co., celebrating 100% Puerto Rican Arabica coffee beans, reached 1.4M+ people through product placements and secured earned coverage that supported its national expansion strategy.

Avid Vines, focused on sustainable champagne and wine imports, landed press in Buzzfeed, BEVNET, Atlanta News First, and Focus Atlanta, highlighting its eco-friendly approach and unique distribution model.

“Heather’s team pointed me toward local TV, podcasts, and seasonal media that truly made a difference during our busiest time of year. I’m using their entry-level package, and the value is immense.” — David, Founder of Avid Vines

Bear Maple saw over 100 Amazon orders in just hours following a local media appearance.

“That feature changed everything. Local media gave us the trust and traction national ads just couldn’t.” — Brian Bethek, CEO of Bear Maple

These results show how Signal Raptor's targeted CPG approach not only boosts exposure but also creates long-term brand equity.

Built for Founders with Products—and Purpose

With experience supporting food, beverage, health, and wellness brands, Signal Raptor understands the unique needs of CPG startups: fast turnarounds, product seeding strategies, gift guide pitching, and story-driven visibility.

“Somebody pinch me! There’s an article about me in Domino Magazine—a dream come true. Raptor helped me refine my message, and suddenly I was in outlets I’d admired for years.” — Nicole “Coco” Colin, Coco Design & Build Co.

“I’ve been featured in press, articles, podcasts—even radio interviews. Their attention to detail and professionalism makes me excited for what’s next.” — Kevin Green, Speaker + Career Coach

“I’m so appreciative that I found them. Raptor connects me with the exact people who care about reviewing my products.” — Mathew Barron, Wholesale Nuts & Dried Fruit

“Raptor has been excellent. They help us build PR affordably through great writing and content.” — Karina Lacarata, Graasi Organic Barley Water

As Holmes puts it, "We’ve created a tactical, efficient, and values-driven system so CPG brands can scale their story as confidently as they scale their distribution."

Signal Raptor is currently onboarding purpose-driven CPG brands for summer and fall campaigns. Learn more by visiting the official Signal Raptor website..

About Signal Raptor

Signal Raptor is a modern public relations platform on a mission to democratize PR for bold, purpose-driven brands. We specialize in delivering strategic, affordable media exposure for startups, small businesses, coaches, creators, and entrepreneurs ready to break through the noise without breaking the bank. Through a unique subscription model, we offer curated media placements, custom news releases, expert media pitching, influencer partnerships, and hands-on PR training, providing high-impact visibility for those traditionally left out of big-budget PR. Founded to challenge the exclusivity and gatekeeping of traditional public relations, Signal Raptor was built for brands with big messages, small teams, and no time to waste. Our heart-forward, hustle-driven approach puts access, authenticity, and results at the center of everything we do.

Press Contact:

Heather Holmes

1+(828)332-5307

publicityforgood.com