Introducing Nowadays Lemonade, A New Limited-Edition Summer Offering From The Award-Winning THC-Beverage Brand

Los Angeles, July 1, 2025 – Nowadays, the pioneering THC-infused beverage brand, is serving up its boldest twist yet with the launch of its latest limited-edition flavor: Lemonade! Dropping just in time for peak summer sipping, the new offering is now available in both multi-serve bottle and ready-to-drink 12oz can formats–each infused with 5mg THC per serving. 

Tart, crisp and effortlessly refreshing, Nowadays Lemonade is a modern twist on the classic summer drink, providing a light and social buzz within 15 minutes. Whether you’re crushing cans pool-side, savoring the tangy taste of the spirit over ice or mixing it up in a cocktail like a Nowadays Arnold Palmer, this versatile new flavor is made to elevate any setting this season without the hangover. 

“We’re excited to debut our Lemonade flavor as the ultimate summer beverage for a lifted experience,” said Justin Tidwell, CEO & Founder of Nowadays.“This launch represents our mission to redefine the future of drinking, combining the timeless appeal of a classic flavor with a bold, innovative twist to delight existing brand fans and new consumers alike.”

This launch marks the brand’s third limited edition of its signature bottled spirit and its first flavor expansion for canned cocktails since they were introduced in August 2024. Given the positive success and quick sell outs of the previous LTOs–Cranberry and Cherry–Nowadays increased production for its latest release and are offering two formats for the first time. While a larger quantity of Lemonade was batched, it will still only be available while supplies last.

In addition to expanding its portfolio of THC beverages, Nowadays is also expanding its reach with activations at major cultural events like F1 Miami and through a multifaceted partnership with Palm Tree Crew, announced earlier this month. With these strategic initiatives, Nowadays is further cementing its role as a trailblazer in the THC beverage category and redefining how consumers celebrate life’s most vibrant moments.

Nowadays Lemonade is now available for direct-to-consumer purchase on trynowadays.com with shipping to 40+ states and will roll out in select retail locations nationwide. The THC-infused bottled spirit is priced at $68.99 for 750mls, while the 12oz THC Canned Cocktails are priced at $34.00 for a six-pack. To learn more about Nowadays, visit trynowadays.com and follow the brand on Instagram at @trynowadays and TikTok at @try.nowadays.

About Nowadays

Founded in 2023 by longtime friends and entrepreneurs, the company exists to put a new spin on drinking. Nowadays is a pioneering THC-infused beverage brand designed to deliver a light and buzzy experience without the negative effects of alcohol. Refreshingly different, Nowadays brings together natural fruit flavors with a crisp finish and low doses of THC for the happiest of happy hours. Mix it, sip it, and serve it on the rocks. Whether you're drinking or not drinking, Nowadays' bottled spirit and canned cocktails provide an uplifting experience for any occasion. Nowadays is available direct-to-consumer in more than 40 states and can be found in select designated retailers. For more information, visit trynowadays.com and follow along on social media @trynowadays.