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BevNETPress Releases

Positive Beverage Rolls Out a Summer Program with Ralphs and Smiths, Further Saturating Presence Across the Western U.S.

info_outline PRESS RELEASE posted by Postive Beverage, LLC

Jul. 2, 2025 at 11:36 am

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Positive BeverageRalphsSmithsUtahNevadaNew MexicoFunctional BeverageEnergy DrinkKroger
Non-Alcoholic BeveragesSupplier & Service Provider

Positive Beverage, a functional beverage company offering zero calorie and zero sugar, health-conscious hydration and energy drinks, is pleased to announce the launch of its summer program in select Smith’s and Southern California Ralph’s stores, featuring bold, eye-catching shipper displays. This marks the company’s very first appearance in Smith’s, with Positive Energy rolling out in 111 Smith’s locations across Utah, Nevada, Montana, New Mexico, Wyoming and Arizona – continuing to grow the company’s presence in key wellness-driven markets. 

“This summer program with Ralphs and Smith's represents another steady step forward for Positive Beverage targeting consumers’ growing demand for all natural electrolyte beverages without sugar, artificial sweeteners, sodium or dyes,” said Shannon Argyros, CEO of Positive Beverage. “We’re hopeful this is just the beginning of a long-term relationship with the Kroger family. Summer is the season of beverages – whether it’s at the beach, poolside, or anywhere outdoors, people crave drinks that refresh, hydrate, and support their body's needs. These grocery shoppers are increasingly prioritizing conscious consumption and reading the ingredient panels, so we’re proud to bring them clean, functional drinks that support their health journeys and remind them to Think Positive®.”

With distribution through two trusted retailers under the Kroger umbrella, Positive Beverage continues this year’s strong stream of expansion, reinforcing its position in the growing functional beverage market. The company’s mission goes beyond quenching thirst and providing crash-free energy – it’s about empowering consumers to make healthier choices with clean, all-natural ingredients that taste great and support their wellness goals, whether they’re managing diabetes, reducing sugar while using GLP-1 medications or boosting their vitamin and mineral intake.

To support the program, Positive Beverage will offer in-store sampling at select Ralphs and Smith’s locations, giving health-conscious shoppers the chance to try the lineup first-hand. Sampling dates, details, and locations will be shared on the company’s social media channels all summer long. KeHe will manage distribution, while the hard-working team at Relentless Advantage will lead merchandising efforts at the Smith’s stores, ensuring strong in-store presence and optimal execution. 

ABOUT POSITIVE BEVERAGE

Positive Beverage, LLC is a certified women-owned company committed to providing zero calorie, zero sugar, functional beverage options that support overall wellness and benefits health-minded families, first responders, fitness enthusiasts, diabetics and anyone looking to stay hydrated. Our mission has resonated with consumers, and the company has seen significant growth since its inception. With both WOSB and WBENC certifications, Positive Beverage will continue its growth trajectory and make a positive impact on the health and wellness of consumers across the country, while also supporting child welfare and mental health organizations to create lasting, positive change.

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