Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
  • 2026 Awards
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Positive Beverage Rolls Out a Summer Program with Ralphs and Smiths, Further Saturating Presence Across the Western U.S.

PRESS RELEASE posted by Postive Beverage, LLC

Jul. 2, 2025 at 11:36 am

XLinkedInRedditFacebookEmail
Report Press Release
Positive BeverageRalphsSmithsUtahNevadaNew MexicoFunctional BeverageEnergy DrinkKroger
Non-Alcoholic BeveragesSupplier & Service Provider

Positive Beverage, a functional beverage company offering zero calorie and zero sugar, health-conscious hydration and energy drinks, is pleased to announce the launch of its summer program in select Smith’s and Southern California Ralph’s stores, featuring bold, eye-catching shipper displays. This marks the company’s very first appearance in Smith’s, with Positive Energy rolling out in 111 Smith’s locations across Utah, Nevada, Montana, New Mexico, Wyoming and Arizona – continuing to grow the company’s presence in key wellness-driven markets. 

“This summer program with Ralphs and Smith's represents another steady step forward for Positive Beverage targeting consumers’ growing demand for all natural electrolyte beverages without sugar, artificial sweeteners, sodium or dyes,” said Shannon Argyros, CEO of Positive Beverage. “We’re hopeful this is just the beginning of a long-term relationship with the Kroger family. Summer is the season of beverages – whether it’s at the beach, poolside, or anywhere outdoors, people crave drinks that refresh, hydrate, and support their body's needs. These grocery shoppers are increasingly prioritizing conscious consumption and reading the ingredient panels, so we’re proud to bring them clean, functional drinks that support their health journeys and remind them to Think Positive®.”

With distribution through two trusted retailers under the Kroger umbrella, Positive Beverage continues this year’s strong stream of expansion, reinforcing its position in the growing functional beverage market. The company’s mission goes beyond quenching thirst and providing crash-free energy – it’s about empowering consumers to make healthier choices with clean, all-natural ingredients that taste great and support their wellness goals, whether they’re managing diabetes, reducing sugar while using GLP-1 medications or boosting their vitamin and mineral intake.

To support the program, Positive Beverage will offer in-store sampling at select Ralphs and Smith’s locations, giving health-conscious shoppers the chance to try the lineup first-hand. Sampling dates, details, and locations will be shared on the company’s social media channels all summer long. KeHe will manage distribution, while the hard-working team at Relentless Advantage will lead merchandising efforts at the Smith’s stores, ensuring strong in-store presence and optimal execution. 

ABOUT POSITIVE BEVERAGE

Positive Beverage, LLC is a certified women-owned company committed to providing zero calorie, zero sugar, functional beverage options that support overall wellness and benefits health-minded families, first responders, fitness enthusiasts, diabetics and anyone looking to stay hydrated. Our mission has resonated with consumers, and the company has seen significant growth since its inception. With both WOSB and WBENC certifications, Positive Beverage will continue its growth trajectory and make a positive impact on the health and wellness of consumers across the country, while also supporting child welfare and mental health organizations to create lasting, positive change.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed. Stay Competitive.

Become an Insider to unlock exclusive CPG insights, data, education, and industry exposure for food & beverage leaders.

Industry Analysis

Context behind the headlines

Data & Reports

Category performance & trends

On-Demand Education

Expert-led video courses

Get Insider Access

Already an Insider? Log In


Explore the Nombase CPG Database

Head to Nombase to learn more about the tagged companies and their offerings.

  • Positive Beverage, LLC
    Positive Beverage, LLCCPG Companies
    External Link Icon
    View on Nombase

Latest News

Review: Martinis Are Now Mobile With Write-Off

Review: Martinis Are Now Mobile With Write-Off

Coca-Cola Tests Prebiotic Twist on Its Biggest Brands

Coca-Cola Tests Prebiotic Twist on Its Biggest Brands

KDP Gets Dirty With Soda Innovation, Flavor-Forward Energy SKUs

KDP Gets Dirty With Soda Innovation, Flavor-Forward Energy SKUs

SPONSORED POST
Innovation Moves Fast. Jel Sert Moves Faster. A Century of Proof.

Innovation Moves Fast. Jel Sert Moves Faster. A Century of Proof.

Marketplace

Contract Brewing Available in Metro Washington DC

Contract Brewing Available in Metro Washington DC

View All|Post a Listing

Featured Jobs

Brewery Operator - 3rd Shift - New Holland Brewing Co. LLC

Brewery Operator - 3rd Shift - New Holland Brewing...

Austin TX - Sales Representative - DioniLife USA

Austin TX - Sales Representative - DioniLife USA

Shift Brewer - Indian River Beverage Corporation

Shift Brewer - Indian River Beverage Corporation

Regional Sales Director, Midwest - Mingle Beverage Company LLC

Regional Sales Director, Midwest - Mingle Beverage...

Area Sales Manager - Cleveland, OH - Good Boy Vodka

Area Sales Manager - Cleveland, OH - Good Boy Vodk...

Area Sales Manager - NYC - Good Boy Vodka

Area Sales Manager - NYC - Good Boy Vodka

View All Jobs|Post a Job

More News

Celsius Reveals Energy+ Hydration Line, Rockstar Rebrand

Celsius Reveals Energy+ Hydration Line, Rockstar Rebrand

THE CPG INSIDER WEEKLY

THE CPG INSIDER WEEKLY

Settlement Reached in FTC’s Price Discrimination Lawsuit Against Southern Glazer’s

Settlement Reached in FTC’s Price Discrimination Lawsuit Against Southern Glazer’s

Hiyo Closes $20.8M Series B as Distribution Footprint Surges

Hiyo Closes $20.8M Series B as Distribution Footprint Surges

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Sales Representative - Sarene Beer Distributors - Sarene Beer Distributors
  • Head Brewer - Finney Hospitality Group - Finney Hospitality Group
  • Senior Beer Sales Representative — NYC & Long Island - Yamada Trading Inc - Yamada Trading Inc
  • Territory Sales Representative – Colorado (Denver Metro) - Pure Madness Group - Pure Madness Group
  • Brewer - Aloha Beer - Aloha Beer
  • Production Brewer I or Production Brewer II - Fort George Brewery - Fort George Brewery
  • Natural Food + Grocery Whole Foods Market Key Account Manager - Austin, TX - Green Spoon Sales - Green Spoon Sales
View AllPost a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. NKD Distillery Turns To Kanna For NAKIES’ Functional Edge
  2. Taste Radio: How Amara Surged From DTC To National Retail
  3. Smartwater Takes Fresh Swing at Sparkling with Latest Innovations
  4. Review: Martinis Are Now Mobile With Write-Off
  5. Coca-Cola Tests Prebiotic Twist on Its Biggest Brands
  6. KDP Gets Dirty With Soda Innovation, Flavor-Forward Energy SKUs
  7. Celsius Reveals Energy+ Hydration Line, Rockstar Rebrand
  1. Black Irish Expands Wisconsin Distribution with Badger Liquor
  2. The Ave Brewing Company | Craft Beer & AVE CRUISER Craft Vodka Cocktails
  3. Thomas Henry Introduces New Ginger Ale and Botanical Tonic Mixers
  4. Breakaway Music Festival and Garage Beer Bring Sports and Festival Culture Together With Limited-Edition Capsule
  5. Maker's Mark Goes Further for Flavor with Its First-Ever Whisky Finished with Japanese Mizunara Oak Staves
  6. H2ALL Is Building More Than Water Projects. It’s Building a Global Community.
  7. The Duckhorn Portfolio Named #21 on Fortune 2026 Best Workplaces in Manufacturing & Production
  1. Review: Martinis Are Now Mobile With Write-Off
  2. Settlement Reached in FTC’s Price Discrimination Lawsuit Against Southern Glazer’s
  3. Surfside, Sun Cruiser Drive Prepared Cocktail Gains In Latest NIQ Scans
  4. Martignetti Companies Adds 17 Markets As RNDC Deal Closes
  5. Stateside Brands Projects 4 Million Cases for Super Lyte in Year One
  6. Relaxation At The Center Of $300M Intoxicating Hemp Beverage Business
  7. Breakthru CCO Talks Backing Out of RNDC Deal, Priority Categories
  1. Deschutes Tags Into Hard Sports Drink Segment with Firelyte
  2. Health Claims Pose Potential Regulatory Hurdle for Hard Sports Drink Makers
  3. Accelerated Beer Losses & RTD Slowdown Drive Q3 Downturn in Circana Scans
  4. Brewbound Live 2026: Charting Stone Brewing’s Future in a House of California Brands
  5. Feds’ Southern Glazer’s Bribery Probe Could Serve as ‘Template’ For Future Investigations
  6. Fall Chill Hits Beer Ordering in ‘Contractionary’ September Beer Purchasers’ Index
  7. Insider’s Week in Beer: 🥶 Pop-Tarts Turns Frosty on BuzzBallz Collab
View All|Submit News

Promoted PR Posts

Brause Launches at Harmons, Central Market, and Select BevMo Locations via UNFI UpNext

Brause Launches at Harmons, Central Market, and Select BevMo Locations via UNFI UpNext

Anytime Farmhouse Brings First Regenerative Organic Certified Spirits and RTDs to Whole Foods Market Across 5 New States

Anytime Farmhouse Brings First Regenerative Organic Certified Spirits and RTDs to Whole Foods Market Across 5 New States

FORALL takes Flavorless Protein National with Exclusive Sprouts Rollout, Leading with World-First Flavorless Protein Water

FORALL takes Flavorless Protein National with Exclusive Sprouts Rollout, Leading with World-First Flavorless Protein Water

Ollie Expands ERP System to Include Distilleries and Purpose-Built Tools for Spirits Producers

Ollie Expands ERP System to Include Distilleries and Purpose-Built Tools for Spirits Producers

ForceBrands Appoints Brian Waivada as Head of Executive Search

ForceBrands Appoints Brian Waivada as Head of Executive Search

Twisted Alchemy Introduces Whole30 Approved 100% Mandarin Orange Juice, a New Cold-Pressed Citrus, to Whole Foods Market

Twisted Alchemy Introduces Whole30 Approved 100% Mandarin Orange Juice, a New Cold-Pressed Citrus, to Whole Foods Market

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase