HOPWTR Expands National Footprint With New Product Launch at Sprouts Farmers Market

The Brand’s Newest Innovations - Double Hopped and Iced Tea & Lemonade - Are Now Available to Sprouts Shoppers Across the Country

July 8, 2025 (Los Angeles, CA) – HOPWTR, a leader in the non-alcoholic beverage space, is expanding its retail footprint with a major launch at Sprouts Farmers Market. Starting today, HOPWTR’s two latest innovations, Double Hopped and Iced Tea & Lemonade, will be available nationwide in all of Sprouts’ 400+ locations.

Made for those looking to lead healthier lifestyles without having to compromise on taste, HOPWTR combines brewer-approved hops and functional ingredients like adaptogens and nootropics, and contains zero calories, carbs, sugar or alcohol. The new flavors will join fan-favorites like Blood Orange, Mango, and Ruby Red Grapefruit, which are already available at Sprouts locations.

“We’re excited to bring our newest innovations to Sprouts shoppers across the country,” said Jordan Bass, Co-Founder and CEO of HOPWTR. “Sprouts is a natural fit for our brand values; they’re committed to wellness, innovation and helping customers find products that support a healthier lifestyle. We’re thrilled to deepen our partnership and offer unique non-alc choices to their wellness focused community.”

HOPWTR’s newest innovations are set to appeal to the modern drinker who is looking for better-for-you beverages to add into their routines. Double Hopped speaks to the IPA lover, it’s cold dry hopped and micro-filtered for an extra bold and hoppy flavor that’s reminiscent of an IPA. Iced Tea & Lemonade marks HOPWTR’s first ever line expansion and was created for those who are searching for a guilt-free, alcohol-free alternative to their favorite hard tea RTDs. Lightly carbonated and crafted with Citra, Amarillo, Mosaic and Azacca hops, it blends classic flavors like black tea and zesty lemonade for the perfect summer sip. Both flavors are available at Sprouts for an SRP of $9.99 for a 6-pack. 

As the #2 non-alcoholic adult beverage brand in the Natural Channel and the #1 hoppy water by market share, HOPWTR is redefining what non-alc drinks look like. With growing national distribution, the brand continues to lead the movement toward better-for-you beverage choices that don't compromise on flavor or function.

About HOPWTR:Founded in California in 2020, HOPWTR is more than a healthy alternative to soda, beer, or cocktails; it’s a consciously crafted sparkling hop water that blends bold hops with adaptogens and nootropics, offering Positive Refreshment in a can. Created without alcohol, calories, carbs, sugar, or gluten, each of HOPWTR’s ten delicious flavors is the liquid equivalent of a laugh with close friends, bringing physical and emotional replenishment with every sip. HOPWTR is the choice you can feel great about physically, mentally, and emotionally. Cheers to a life well sipped!