Kate Farms unveils new High Protein Nutrition Shake: Protein with purpose, built for real change

Kate Farms unveils new High Protein Nutrition Shake: Protein with purpose, built for real change

Leading plant-based nutrition brand Kate Farms launches its new High Protein Nutrition Shake: doctor-trusted, clinically-developed nutrition purposefully designed to nourish changing bodies.

SANTA BARBARA, Calif., July 8, 2025 -- Kate Farms, the leader in wholesome, clinically-precise nutrition, has unveiled the latest addition to its plant-based product range: the High Protein Nutrition Shake. Clinically developed and trusted by doctors, this purposeful shake offers more than just protein: it's expertly designed for real change, whether that's supporting muscle health, managing weight, or navigating GLP-1 treatment.

Since its founding in 2012, Kate Farms has set out to nourish every person's health needs with plant-based nutrition—including those living with overweight or obesity, which affect 74% of American adults.1 To help fill common nutrient gaps that arise from these journeys, Kate Farms developed its first-ever High Protein Nutrition Shake, made with:

• 25g of plant-based protein
• 6g of fiber
• 27 essential vitamins and minerals
• 160 calories and 0g sugar to nourish your health goals.
• Wholesome ingredients that meet the Kate Farms Standard: plant-based, organic, non-GMO, free of dairy, soy, and gluten, and no artificial colors or sweeteners

"Kate Farms was born out of the concept of Food As Medicine: the idea that quality nutrition has the power to change lives," explains Brett Matthews, Kate Farms' CEO and Chairman. "Our High Protein Nutrition Shake is designed for precisely that purpose: to support and nourish people in the midst of change. This isn't just another protein shake. It's purposeful nutrition, developed with clinical precision and a whole lot of heart."

As with Kate Farms' other nutrition products, the formulation process for their High Protein Nutrition Shake started with identifying an unmet health need. Weight loss journeys and GLP-1 medications often reduce people's appetite, which can lead to muscle loss and critical nutrition gaps. Given the rise in GLP-1 usage, the Kate Farms team felt it was essential to develop a shake to meet this increasingly common, yet unmet health need.

The team approached this challenge with the same clinical precision that underpins all of their products. They studied the nutritional shortcomings of some existing protein shakes, consulted with leading healthcare professionals, and gathered insights directly from GLP-1 users. Throughout all of their research, the takeaway was clear. People need more than just protein: they need comprehensive, trusted nutrition that's purpose-made to meet their health needs.

Armed with this data, the Kate Farms team set out to develop the purposeful nutrition shake that they knew people deserved. In contrast to other nutrition shakes on the market, which are typically filled with dairy and sugar, theirs needed to meet the Kate Farms Standard: developed with organic, plant-based ingredients, free of the top 9 allergens, and made without artificial colors or sweeteners. The formula's nutritional profile, expertly designed by Kate Farms' Clinical Nutrition team, features a comprehensive blend of organic pea protein, soluble and insoluble fiber, essential vits and mins, providing 160 calories and zero sugar.

"As we perfected the formula's profile, we were intent on ensuring that each ingredient served a purpose," says Joe Rupnow, Kate Farms' Vice President of New Enterprises. "For example, the 25 grams of organic pea protein helps you support muscle health throughout your health journey. The fact that High Protein Nutrition Shake is a complete source of protein means that it delivers all 9 essential amino acids that your body can't produce on its own."

With the nutritional profile in hand, Kate Farms' Research & Development team undertook the challenge of bringing the High Protein Nutrition Shake to life. They led hundreds of rounds of iteration, nutrient refinement, and quality assurance to ensure the shake met Kate Farms' higher standards for nutrition. An equally important part of the process was finetuning the shake's flavor to ensure it was both nutritious and delicious. "We led preference tests, sensory panels, and tastings with real people, including GLP-1 users," explains Joe. "We pushed the shake's flavor and sensory experience to make it something you'd actually want to drink, not just something you should." As with all Kate Farms products, feedback from real users played an essential role in finetuning the shake's final flavor and formulation.

After 18 months of R&D, iteration, and care, Kate Farms' first-ever High Protein Nutrition Shake was ready to meet the world. Clinically developed and made with purpose, it's expertly designed to fuel real change, whether you're on a muscle health, weight management, or GLP-1 journey.

"As the #1 doctor recommended plant-based brand* supporting over 1,400 hospitals, we've made it our mission to nourish people's best lives," says Chief Marketing Officer Catherine Hayden. "Our High Protein Nutrition Shake is no exception—millions of Americans face health needs stemming from obesity and overweight. These are areas where we truly believe better nutrition can make a meaningful difference. At the end of the day, that's exactly why we're here: to help nourish people with the wholesome nutrition they deserve."

Where to buy:

• Shop on KateFarms.com
• Shop on Amazon

About Kate Farms

Kate Farms was founded when a little girl named Kate couldn't tolerate any of the available tube feeding formulas. Her determined parents, Richard and Michelle, had the transformative idea to develop a formula using high-quality, organic, and plant-based ingredients without the common allergens and ingredients often found in traditional formulas. In 2015, Brett Matthews partnered with Richard and Michelle and became Chairman and CEO to build a great team of people and bring Kate Farms into healthcare to help people with health conditions.

Kate Farms provides nutritional formulas and shakes for children and adults, intended for both oral and tube feeding, whether as sole-source or supplemental nutrition. They are available nationally and eligible for insurance coverage with Medicare, Medicaid, private insurance, and in 34 states for WIC†. All formulas and shakes are made with organic pea protein, fiber, and phytonutrients, and without the top nine allergens, artificial sweeteners, colors, or flavors. Today, Kate Farms, the #1 Recommended Plant-Based Brand**, can be found in more than 1,400 U.S. hospitals, online at Kate Farms website, Amazon, and in select retail stores. 

*Among surveyed doctors recommending plant-based nutrition products**Independent plant-based formula survey.†WIC is a registered service mark of the U.S. Department of Agriculture for USDA's Special Supplemental Nutrition Program for Women, Infants, and Children.

____________________1 National Center for Health Statistics, CDC: Obesity and Overweight