Collective Project Launches Bold New Portfolio of Hemp-Derived THC Beverages in the U.S.

Top selling Canadian cannabis beverage brand known for creative collaborations and flavor-forward beverages now shipping direct-to-consumer across the country

NEW YORK, July 8, 2025 -- Collective Project, the Canadian cannabis beverage brand known for its bold flavor pairings, real fruit juices, and creative can design collaborations with emerging artists, has officially launched in the U.S. with direct-to-consumer shipping in 25 states.*

This major milestone follows Collective Project's acquisition earlier this year by Organigram Global, Canada's #1 cannabis company by market share. After a soft launch of its sparkling juice lineup in select states in Fall 2024, Collective Project built early excitement for its flavorful, fruit-forward beverages. The brand now expands to consumers across the country with full-scale e-commerce and the debut of its new sparkling lemonades – all crafted with real fruit juice, high-quality ingredients, and hemp-derived THC.

At Collective Project, every can is a canvas. Every beverage is a collaboration between the brand's flavor creators and visual artists from around the world, transforming every product into a functional piece of art. Through this global creative platform, Collective Project brings together expressive design, great taste, and a modern way to enjoy cannabis.

"Collective Project is rooted in flavor and creativity," said Megan McCrae, SVP, Corporate Strategy & International Growth, Organigram Global. "We're proud to partner with artists from around the world to create cans that reflect the vibrant community behind our brand. And as the hemp-derived Delta-9 space grows, we see a real opportunity to offer consumers a modern, social alternative to alcohol – one that brings together great taste, thoughtful ingredients, and artistic expression."

Sparkling JuicesThe sparkling juice lineup offers rich, effervescent flavors made with true-to-fruit blends for an unmatched full-body experience. Currently available in 4-packs (12oz cans):

• Blood Orange, Yuzu & Vanilla (available in 5mg and 10mg THC)
• Mango, Pineapple & Coconut (available in 5mg and 10mg THC)
• Raspberry Vanilla (available in 10mg THC)

New: Sparkling LemonadesThe sparkling lemonades offer a zesty, low-calorie, and low-sugar option that adds a bubbly twist to every celebration. Available in 4-packs (12oz cans):

• Classic Lemonade (available in 5mg THC)
• Raspberry Lemonade (available in 5mg THC)
• Cherry Limeade (available in 5mg THC)

All beverages are made with high quality hemp-derived THC and are tested by independent third parties for consistency, quality, and compliance. With a variety of THC levels, there's a dose for every kind of cannabis experience and lifestyle. Collective Project products are available for purchase by consumers 21+.

Collective Project is available online at CollectiveProject.com for shipping directly to many states and at select retailers including Total Wine (IN, MN, NC, SC) and Top Ten (MN).

The brand will also introduce Fetch, a new line of bold hemp-derived THC sodas, later this summer, with full details to be announced closer to launch.

To place an order, explore the full lineup, or meet the artists behind the cans, visit CollectiveProject.com and follow @drinkcollectiveproject on Instagram.

*Collective Project is now shipping to Arkansas, Delaware, Florida, Georgia, Illinois, Indiana, Kansas, Maine, Minnesota, Missouri, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, North Carolina, Ohio, Oklahoma, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Wisconsin, and Wyoming.

ABOUT COLLECTIVE PROJECT

Collective Project is a Canadian cannabis and U.S. hemp beverage brand. Collective Project believes that a creative world is a better world and we're on a mission to bring inspiration, collaboration, and creativity into everyday life. Our hemp-derived THC beverages are made with real fruit juice, clean ingredients, and balanced dosing, offering a bold, flavorful way to enjoy hemp-derived products. More than a drink, each can is a collaboration between flavor creators and visual artists, turning everyday moments into something expressive, social, and a little more inspired.

ABOUT ORGANIGRAM

Organigram Global Inc. is a NASDAQ Global Select Market and TSX listed company whose wholly owned subsidiary, Organigram Inc., is a licensed cultivator of cannabis and manufacturer of cannabis-derived goods in Canada. Through its acquisition of Collective Project Limited, Organigram Global participates in the U.S. and Canadian cannabinoid beverage markets through the sale of the Collective Project and Fetch THC beverage brands.