• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Award-Winning Breckenridge Distillery Makes Bold Entry into Tequila with Launch of Casa Breck

info_outline PRESS RELEASE posted by Breckenridge Distillery

Jul. 24, 2025 at 11:26 am

X LinkedIn Reddit Facebook Email
Report Press Release
TequilaDistilleryBreckenridge DistilleryCasa Breck
Spirits Companies
BRECKENRIDGE, Colo. (July 24, 2025) – Breckenridge Distillery, an award-winning craft distillery and spirits brand by Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), proudly celebrates International Tequila Day with the launch of Casa Breck Tequila - a bold leap into a new spirits category. Crafted with reverence for tradition and inspired by cross-cultural storytelling, Casa Breck represents a striking fusion of the Rocky Mountains’ rugged spirit and the vibrant heart of Jalisco, Mexico. 

Casa Breck Blanco and Casa Breck Reposado are the first offerings in this new line, each one a tribute to the time-honored craftsmanship of Mexican tequila-making. Using hand-harvested blue agave nurtured in the mineral-rich soil of Jalisco and fermented with care and precision, Casa Breck delivers an authentic tequila experience steeped in heritage and elevated by Breckenridge Distillery’s commitment to quality. 

Casa Breck Reposado Tequila is where tradition meets innovation. Our journey began with a bold vision to bring the spirit of Breckenridge to the heart of Jalisco, and that vision is aging beautifully—literally. Breckenridge Bourbon Whiskey barrels are in Mexico, where they are nurturing our Reposado, Añejo, and Extra Añejo tequilas. This marks a new chapter in our story—one where the soul of the Rockies infuses every drop of our tequila with character, complexity, and a sense of place. 

"Casa Breck was born from our desire to honor tradition while exploring new frontiers in flavor," said Bryan Nolt, founder of Breckenridge Distillery. "Just as our bourbon reflects the soul of the Rockies, Casa Breck channels the sun-drenched hills of Jalisco and the hands of the jimadors who bring this spirit to life. We’re excited to share a tequila that feels both rooted and revelatory." 

Casa Breck Blanco opens with rich cooked agave and vanilla and unfolds into delicate honey and lemongrass, finished with a creamy, refined elegance that honors tradition and place; Casa Breck Reposado opens with cooked agave and creamy vanilla and finishes with a light caramel and oak, with a touch of subtle black pepper spice.  

With a suggested retail price of $32.99–$34.99 for Blanco and $37.99–$39.99 for Reposado, each 750ml bottle of Casa Breck is a visual and sensory journey. The packaging evokes a deep connection to Mexico, featuring vibrant colors and artisanal label details that capture attention on the shelf. 

Crafted with Tradition. Inspired by Culture. That’s the soul of Casa Breck—a new chapter for Breckenridge Distillery, and a spirited invitation to explore tequila through a new lens. 

For more information about Casa Breck and to purchase, visit www.casabreck.com. Follow Casa Breck on Instagram @casabreck. Age 21+. Always enjoy responsibly. 

About Casa Breck 

Created in 2025, Casa Breck is the first tequila line from the award-winning Breckenridge Distillery, blending the soul of the Rocky Mountains with the rich heritage of Jalisco, Mexico. Offering premium Blanco and Reposado expressions, Casa Breck is crafted using hand-harvested blue agave and traditional Mexican techniques to deliver a spirit that is both rooted in authenticity and elevated in artistry. Every bottle tells a story—of sun-soaked agave fields, the legacy of jimadors, and a deep reverence for culture and craftsmanship. Casa Breck is tequila reimagined, where mountain spirit meets Mexican soul. 

About Breckenridge Distillery 

 Founded in Colorado in 2008, Breckenridge Distillery is the “World’s Highest Distillery,” and is best known for its award-winning blended bourbon whiskey, a high-rye mash American-style whiskey. 

One of the most highly awarded distilleries in the U.S., the Breckenridge Distillery is proudly a 3x Icons of Whisky and 10x winner of Best American Blended winner at the World Whiskies Awards by Whisky Magazine and a 4x winner of Colorado Distillery of the Year by the New York International Spirits Competition. Most recently, Breckenridge Port Cask Finish was named World’s Best Finished Bourbon at the 2024 World Whiskies Awards, joining Breckenridge High Proof, named World’s Best Blended Whiskey and Breckenridge Gin, named World’s Best Compound Gin at the World Gin Awards by Gin Magazine. Breckenridge spirits have been awarded 6 Double Golds at the San Francisco World Spirits Competition. 

The Breckenridge Distillery is more than award-winning spirits, offering an immersive guest experience. Named as one of the country’s Top Visitor Attractions by Whisky Magazine, guests can dine at their award-winning restaurant, enjoy show-stopping cocktails, learn about their highly awarded spirits with an in-depth tasting, and get an inside look at their active production facility. New to the distillery, guests have the opportunity to blend their own whiskey as they learn the inner workings of whiskey production. 

Breckenridge Distillery is a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), a leading global cannabis-lifestyle and consumer packaged goods company inspiring and empowering the worldwide community to live their very best life. 

To learn more about Breckenridge Distillery, visit www.breckenridgedistillery.com. Keep up with Breckenridge Distillery on Instagram by following @breckdistillery and become a fan at facebook.com/BreckDistillery. 

For more information about Tilray Brands, visit www.tilray.com and follow @tilray on Instagram, Twitter, Facebook, and LinkedIn. 

Forward-Looking Statements 

Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian and U.S. securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Dora’s Naturals Adds Philly Distribution

Dora’s Naturals Adds Philly Distribution

Taste Radio: Expo West Is Pricey. Here’s How To Make It Pay Off.

Taste Radio: Expo West Is Pricey. Here’s How To Make It Pay Off.

New York Liquor Stores Could Get Cannabis Drinks Under New Bill

New York Liquor Stores Could Get Cannabis Drinks Under New Bill

SPONSORED POST
Complete Water Solutions: Reliable Water Treatment Services Built on Experience

Complete Water Solutions: Reliable Water Treatment Services Built on Experience

Marketplace

Secure Your Variety Pack Line Time for Your Beverage Brand - Contract Manufacturing Partner

Secure Your Variety Pack Line Time for Your Bev...

View All|Post a Listing

Featured Jobs

Brand Manager - Righteous Felon

Brand Manager - Righteous Felon

Sales Rep / Territory Manager For Premium CBD/THC Beverages - Studio TBD

Sales Rep / Territory Manager For Premium CBD/T...

Area Sales Manager - Los Angeles, CA - Good Boy Vodka

Area Sales Manager - Los Angeles, CA - Good Boy...

Director of Sales - rocky's matcha

Director of Sales - rocky's matcha

Brewery Marketing Manager - Sunriver Brewing Company

Brewery Marketing Manager - Sunriver Brewing Co...

Southern California Regional Craft Beverage Territory Manager & Chain Store Merchandiser - ABC Distribution Southern California

Southern California Regional Craft Beverage Ter...

View All Jobs|Post a Job

More News

New Products: Sparkling Sips from Topo Chico, Sanpellergino

New Products: Sparkling Sips from Topo Chico, Sanpellergino

North Dakota Retailers Sue PepsiCo, Walmart in Price Fixing Fallout

North Dakota Retailers Sue PepsiCo, Walmart in Price Fixing Fallout

Non-Alc Spirit Kava Haven Targets Mainstream Drinking Rituals

Non-Alc Spirit Kava Haven Targets Mainstream Drinking Rituals

Halfday Hit with Class Action Over Gut Health Claims

Halfday Hit with Class Action Over Gut Health Claims

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Eastern NC Area Manager - Hi-Wire Brewing - Hi-Wire Brewing
  • Regional Account Manager- Northeast - D&V International - D&V International
  • Regional Account Manager- CA - D&V International - D&V International
  • Packaging Lead (second shift) - The Hopewell Brewing Company - The Hopewell Brewing Company
  • Associate Cider/Wine Maker - Jersey Cider Works - Jersey Cider Works
  • Quality Assurance Intern - pFriem Family Brewers - pFriem Family Brewers
  • Brewing Intern - pFriem Family Brewers - pFriem Family Brewers
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Dora’s Naturals Adds Philly Distribution
  2. Taste Radio: Expo West Is Pricey. Here’s How To Make It Pay Off.
  3. New York Liquor Stores Could Get Cannabis Drinks Under New Bill
  4. New Products: Sparkling Sips from Topo Chico, Sanpellergino
  5. North Dakota Retailers Sue PepsiCo, Walmart in Price Fixing Fallout
  6. Non-Alc Spirit Kava Haven Targets Mainstream Drinking Rituals
  7. Halfday Hit with Class Action Over Gut Health Claims
  1. Rosaluna Spotlights Award-Winning Mezcal Through 2026 Margarita Competition
  2. Wild Orchard to Debut First Regenerative Organic Certified Tea Energy Shot at Expo West in Anaheim, CA
  3. Glenfiddich Unveils Bold New Look for a New Generation - Debuting in Time for Father's Day
  4. Demi Lovato and Caliwater Debut New Blood Orange — A Bright, Bold Take on Better Hydration
  5. Elmhurst 1925 Expands Its Made-For-Coffee Portfolio with Three Barista-Edition Plant Milks and Creamers
  6. Death Wish Coffee Co. Charges Into Natural Products Expo West 2026 With the Debut of Power Surge and Caramel Cold Brew Latte
  7. Maple3 Launches 16.9 oz Pure Maple Water at Meijer, Expands Presence Ahead of Expo West 2026
  1. NIQ: Spirits, Wine Cocktails Buck C-Store Declines
  2. Breakthru Beverage Cuts 500 Jobs Amid Industry Shakeup
  3. Surfside Adds New Flavors, Golf ‘Aesthetic’
  4. Bardstown Bourbon Hit With Whistleblower Discrimination Lawsuit
  5. Bad Bunny Effect? Spirits Surge at Total Wine During Super Bowl Weekend
  6. Jack & Coke Doubles Down on Convenience with Larger Cans
  7. RNDC Layoffs Continue Following Major Supplier Losses
  1. Supreme Court Tariff Ruling: BA & Trade Groups Respond; Trump Threatens Additional Tariffs
  2. New York Liquor Stores Could Get Cannabis Drinks Under New Bill
  3. Legislative Roundup: Proposed Tax Changes in Hawaii, Sunday Sales in Mississippi and More
  4. Bernstein: Health & Wellness’ ‘Fever Pitch for Alcohol’ Starting to Break
  5. NIQ: Spirits, RTDs Gain in C-Stores as Beer Sales Slide 3%
  6. Brewers Association 2025 Annual Report: Revenue -24.6%, Expenses -22.4%
  7. Molson Coors FY25 Shipments -8.6%, Depletions -5.4%; Launches Horizon 2030 Biz Plan
View All|Submit News

Promoted PR Posts

Introducing Drink Happy Thoughts: A Functional Beverage Brand Evolving to Spread Daily Happiness

Introducing Drink Happy Thoughts: A Functional Beverage Brand Evolving to Spread Daily Happiness

Finally, an ERP Built for Co-Packing: Scale Without Spreadsheet Chaos and Go Live in Under 4 Weeks

Finally, an ERP Built for Co-Packing: Scale Without Spreadsheet Chaos and Go Live in Under 4 Weeks

NFL Rookie Tetairoa McMillan, MLB All-Star Devin Williams, and NBA Veteran Jerami Grant Invest in Waiakea Hawaiian Water

NFL Rookie Tetairoa McMillan, MLB All-Star Devin Williams, and NBA Veteran Jerami Grant Invest in Waiakea Hawaiian Water

Yoshi Launches as the First Premium Matcha Liqueur, Designed by Saint-Urbain

Yoshi Launches as the First Premium Matcha Liqueur, Designed by Saint-Urbain

Melt Launches 2-Cube THC Ice Cube Bag for Regulated Markets, Delivering ~50% Retail Margins

Melt Launches 2-Cube THC Ice Cube Bag for Regulated Markets, Delivering ~50% Retail Margins

Power Plus Pain Aid Activates 250 Convenience Stores

Power Plus Pain Aid Activates 250 Convenience Stores

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
© 1996 – 2025 BevNET.com® Terms of Use Privacy Policy
Back
03/11: Introducing...Nombase! 03/13: Expo West Roundup: Standout Products & Trends from Key Decision Makers 03/20: Growing at Retail: What Does Smart Growth Look Like? 03/27: Smart Demos, Steady Growth. A Cost-Effective Strategy for Retail.
View Community Call Calendar
An error has occurred. This application may no longer respond until reloaded. Reload 🗙