Black Tap Craft Burgers & Beer, Chain, Cocktail Courier, Kraken Rum, Skullcandy, SoulCycle, and W Hollywood, W New York - Times Square, W San Francisco and W Seattle Offer Fans New Ways to Experience the Highly Anticipated Series Ahead of Its August 12 Premiere on FX and Hulu
WHAT: FX has collaborated with Black Tap Craft Burgers & Beer, Chain, Cocktail Courier, Kraken Rum Skullcandy, SoulCycle, and W Hollywood, W New York - Times Square, W San Francisco and W Seattle to launch exclusive brand collaborations in support of FX’s Alien: Earth. The first, a custom in-world beverage from Chain, debuted at San Diego Comic-Con. See more details on the remaining collaborations below:
Black Tap Craft Burgers & Beer: For a limited time, the FX’s Alien: Earth Burger and Cryo CrazyShake® will be available at Black Tap locations in New York City, Nashville, Dallas, and Las Vegas at The Venetian, from 7/28 through 8/10
Chain: FX served up a vending machine stocked with a custom in-world beverage available exclusively at San Diego Comic-Con via a collaboration with Chain, the dining experience known for its reimagined takes on Pop-Cuisine staples.
Cocktail Courier and Kraken Rum: FX, Kraken Rum, and Cocktail Courier are stirring up something sinister. To celebrate FX’s Alien: Earth, FX is teaming with Kraken Rum and Cocktail Courier to deliver a limited-edition cocktail kit featuring Kraken Rum. The “Containment Cocktail Kit” includes co-branded glasses and ingredients to make two custom cocktail recipes inspired by FX’s Alien: Earth.
Skullcandy: Fans can feel the fear with the Limited Edition Skullcandy X FX Alien: Earth Crusher Evo Headphones. Featuring a custom design inspired by the series, the Crusher Bass Technology brings the action to life anywhere you are. Follow @alienearthfx and @skullcandy on Instagram and stay tuned for more details on how to enter for a chance to win a pair of Skullcandy x FX’s Alien: Earth Crusher Evo Headphones.
SoulCycle: FX and SoulCycle are teaming up to launch a ride that pushes the limits of body and mind. Step into the world of FX’s Alien: Earth with themed classes and limited-edition giveaways available in 54 SoulCycle studios now through August 8.
W Hollywood, W New York - Times Square, W San Francisco and W Seattle: FX and select W Hotels are gearing up to give consumers a taste of the world of FX’s Alien: Earth. Guests checking into W Hollywood, W New York - Times Square, W San Francisco and W Seattle between 8/8 and 8/14 will enjoy branding moments throughout these select locations. Guests’ journey will continue with two Alien: Earth signature cocktails available at participating W Hotels restaurants.
About FX’s Alien: Earth
When the mysterious deep space research vessel USCSS Maginot crash-lands on Earth, “Wendy” (Sydney Chandler) and a ragtag group of tactical soldiers make a fateful discovery that puts them face-to-face with the planet’s greatest threat in FX’s Alien: Earth.
In the year 2120, the Earth is governed by five corporations: Prodigy, Weyland-Yutani, Lynch, Dynamic and Threshold. In this Corporate Era, cyborgs (humans with both biological and artificial parts) and synthetics (humanoid robots with artificial intelligence) exist alongside humans. But the game is changed when the wunderkind Founder and CEO of Prodigy Corporation unlocks a new technological advancement: hybrids (humanoid robots infused with human consciousness). The first hybrid prototype, named “Wendy,” marks a new dawn in the race for immortality. After Weyland-Yutani’s spaceship collides into Prodigy City, “Wendy” and the other hybrids encounter mysterious life forms more terrifying than anyone could have ever imagined.
Led by Chandler, the series showcases an expansive international cast, which includes Timothy Olyphant (“Kirsh”), Alex Lawther (“Hermit”), Samuel Blenkin (“Boy Kavalier”), Babou Ceesay (“Morrow”), Adrian Edmondson (“Atom Eins”), David Rysdahl (“Arthur Sylvia”), Essie Davis (“Dame Sylvia”), Lily Newmark (“Nibs”), Erana James (“Curly”), Adarsh Gourav (“Slightly”), Jonathan Ajayi (“Smee”), Kit Young (“Tootles”), Diêm Camille (“Siberian”), Moe Bar-El (“Rashidi”) and Sandra Yi Sencindiver (“Yutani”).
FX’s Alien: Earth is created for television and executive-produced by Peabody and Emmy® Award-winning Noah Hawley. Ridley Scott, David W. Zucker, Joseph Iberti, Dana Gonzales and Clayton Krueger also serve as executive producers. Alien: Earth is produced by FX Productions.
FX’s Alien: Earth. Premieres August 12th on FX and Hulu.
About Black Tap
Created by husband-and-wife team Chris Barish and Julie Mulligan, Black Tap is the new take on a classic burger joint with a throwback downtown New York City vibe all its own. The menu offers signature prime burgers like the All-American, The Texan Burger, and fan-favorite Wagyu Steakhouse Burger, along with chicken sandwiches, burger salads, wings, snacks and sides. Black Tap's burgers have won numerous awards across the world, and they're five-time winners at the New York City Wine & Food Festival's Burger Bash competition. Black Tap's whimsical and over-the-top CrazyShake® milkshakes have reached worldwide acclaim with such flavors as the Cookies ‘N Cream Supreme, CakeShake and Brooklyn Blackout. The beverage program features playful twists on classic cocktails, wines by the glass, and a solid selection of local brews including a rotating seasonal selection on tap. Since opening its first 15-seat location in NYC's SoHo neighborhood in 2015, Black Tap has expanded the concept with locations in Las Vegas at The Venetian, Anaheim at the Downtown Disney® District at Disneyland®
Resort, Nashville, and Dallas as well as internationally to London, Geneva, Zurich, Singapore at Marina Bay Sands, Dubai, and more, with additional locations forthcoming. Website: blacktap.com. Follow Black Tap on Instagram and TikTok.
About Chain
Chain is a Los Angeles-based dining phenomenon at the intersection of nostalgia, food, and fashion, known for its playful collaborations and reimagined takes on Pop-Cuisine staples.
About Cocktail Courier
Cocktail Courier offers a cocktail delivery service that includes all of the fresh ingredients, alcohol, and instructions needed to mix up bar-quality cocktails in the comfort of your own home. Cocktail Courier eliminates recipe and ingredient hunting by sending you a pre-packed kit along with easy-to-follow, step-by-step instructions, turning you into a professional bartender in a matter of minutes.
About The Kraken
AS IT IS TOLD, The Kraken Rum is an imported rum from the Caribbean blended with secret spices. Named for the sea beast of myth and legend, The Kraken Rum is bold, rich, and smooth. The Kraken Rum portfolio includes The Kraken Black Spiced Rum, made from unique Caribbean black spiced rum with a lingering spicy finish, and The Kraken Gold Spiced Rum with a toasted oak and vanilla finish that's smooth and tasteful. AS THEY SAY, "To not respect the power of the Kraken is to not respect the sea." So, drink with respect.
The Kraken®. Rum with Natural Flavors and Caramel Color. 35-47% Alc./Vol. (70-94 proof). ©2025 Kraken Rum Co., krakenrum.com. Like the deepest sea, the Kraken® should be treated with great respect and responsibility.
About Skullcandy®
Skullcandy is the original, irreverent, lifestyle audio brand, born of action in 2003 on a chairlift in Park City, Utah. On a mission to connect the fearless ones and amplify experiences while unleashing creativity on the mountains, beaches, and streets. With a deep commitment to boardsports communities, Skullcandy products deliver killer sound and performance with unique style. A full assortment of headphones, earbuds and portable speakers are created, tuned and tested to deliver music you can feel, specially engineered to provide a deeper, more immersive listening experience. Skullcandy designs, markets and distributes its audio products through a variety of distribution channels globally.
About SoulCycle
Founded in 2006, SoulCycle is an indoor cycling class featuring cardio, strength-training, and rhythm-based choreography. With over 60 studios in the United States and London, SoulCycle has created a space for celebration and inspiration by emphasizing holistic wellness across the mind, body, and soul. We move the people, who move the world.
About W Hollywood
As the West coast global flagship of W Hotels, the property immerses guests in a vibrant cultural hub tailor-made for the modern traveler seeking authenticity, creativity, and connection. Experience cutting-edge wellness
offerings, intimate concerts, and iconic spaces like our newly renovated Living Room, rooftop WET Deck, and fully refreshed guest rooms and suites that blend cinematic style with residential comfort. With 35,000 square feet of dynamic event space and sweeping views of the Hollywood Hills, W Hollywood transforms every meeting, celebration, or moment into an unforgettable experience.
About W New York - Times Square
Soaring above a glittering stretch of Broadway in the heart of Midtown Manhattan, W New York - Times Square is a sultry escape in the center of it all. Benefit from our prime location and discover the endless attractions of the Big Apple, including the nearby Theater District, Museum of Modern Art, Central Park, and Radio City Music Hall. Conveniently located steps from major subway lines, our hotel near Times Square, Manhattan instantly connects travelers to all parts of Manhattan, from the Upper East Side to the West Village. After a busy day exploring New York City, recharge in your bold guest room or suite, refuel at one of our two dynamic restaurants, or relax in The Living Room, a playful tribute to Times Square of the past.
About W San Francisco
W San Francisco is an electric urban retreat in the heart of San Francisco’s SoMa district where modern luxury meets downtown energy. Property features include The Living Room Bar, a perfect gathering spot for cocktails, FIT, the hotel’s state-of-the-art fitness center, and TRACE, the hotel’s signature restaurant with inventive farm to table cuisine. Our renovated guest rooms offer panoramic views of the city’s skyline just steps away from attractions including the San Francisco Museum of Modern Art, Yerba Buena Gardens, and the waterfront. At the intersection of art and technology, W San Francisco creates the perfect environment to ideate, innovate, and imbibe with award winning beverage and food, inventive and diverse property activations, and award-winning sustainability initiatives.
About W Seattle
Make W Seattle your luxury getaway destination in downtown Seattle. Step into the hotel and soak up the vibrant scene emanating from The Living Room Bar. Get in the mix Friday and Saturday evenings with live music and DJ series. Offering inspired seasonal fare in a convivial atmosphere, TRACE Market offers a not-to-be-missed fresh, artisan, and local culinary experience. Work it all off at FIT®, our state-of-the-art fitness center before wandering out to explore attractions just moments from the hotel, including Pike Place Market, Pioneer Square, and the Seattle Art Museum. As always, we've got you covered during your time at the W Seattle hotel with our signature Whatever/Whenever® service - your wish is truly our command. W Seattle is located at 1112 Fourth Avenue; 206- 264-6000
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