• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Sign Out Manage Account
Sign Out User Short Name
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live
  • Best of 2024 Awards
  • Spirits Awards
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • Content Calendar
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Best of 2025 Awards
      Submit Your Nominations
    • Spirit Awards 2025
      Submit Your Nominations
    • Community Call Topics
      Submit Questions & Topics for Future Calls
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Community Call
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2023 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
    • Supplier Finder
      Database of Suppliers & Service Providers
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Community Call
      Pressing Topics Impacting Businesses
    • Elevator Talk
      Watch Emerging Brands Pitch
    • Category Close-Up
      Dive into Major Food & Beverage Categories
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Pursuit Spirits Releases Old Anvil: Third Expression in the Mellwood Legacy Collection

info_outline PRESS RELEASE posted by Pursuit Spirits

Aug. 27, 2025 at 10:25 pm

X LinkedIn Reddit Facebook Email
Report Press Release
Spirits Companies
  • image-01

FOR IMMEDIATE RELEASE

Contact:

Sprouthouse Agency


Pursuit Spirits

722 W Main St.

Louisville, KY 40202


PURSUIT SPIRITS RELEASES OLD ANVIL: THIRD EXPRESSION IN THE

MELLWOOD LEGACY COLLECTION


LOUISVILLE, KY – Pursuit Spirits, the Louisville-based whiskey brand founded by Kenny Coleman and Ryan Cecil of the award-winning Bourbon Pursuit podcast, has built its reputation on bold ideas, thoughtful blending, and honoring whiskey’s past while shaping its future. Their newest release, Old Anvil, is proof that some of the finest bottles come from barrels once nearly left behind.


Back in 2019, Coleman and Cecil secured four barrels from a renowned Kentucky distillery and envisioned a limited release that would be nothing short of extraordinary. Along with the rare 70/21/9 mashbill, the five-year-old barrels were too tempting to pass on, and the duo rushed in with excitement despite never sampling the whiskey. These barrels came from a prestigious place so what could go wrong? By the time the barrels reached their loading dock, they revealed their harsh truth. Instead of rich complexity, the whiskey tasted of grass and hay. For a young brand taking bold risks, it felt like an expensive misstep. With no other choice, the barrels were tucked away in the back of the rickhouse and left to father time. After forgetting about them for a few years, they went back and tasted them. At eight-years-old, they began to show promise but didn’t align to their main focus with the Pursuit United line. So back into storage they went.


Fast forward to 2023, Pursuit Spirits moved into their new distillery and uncovered the historic distilling legacy of Mellwood Avenue. Finally at 11-years-old, the once distasteful barrels had finally captured the perfect balance of rich oak and nutty flavors. What once seemed like a financial burden had transformed into something extraordinary; a rich, nuanced bourbon layered with oak, vanilla, spice, and citrus. The timing was perfect for a special release.


Enter Old Anvil, the third release in the Mellwood Legacy Collection. Inspired by a long-lost label once bottled by General Distillers in Louisville, Old Anvil is a one-time, distillery-exclusive release.


Bottled at cask strength (119.4 proof), Old Anvil offers a bold yet balanced sip. On the nose, it opens with the nostalgic creaminess of a root beer float, lifted by honeysuckle and bright orange marmalade. The palate brings a fusion of orange-vanilla cola and Madagascar vanilla bean, rounded out with the subtle warmth of fig biscuit. The finish is long and satisfying, layering cinnamon-vanilla frosting and candied orange with waves of sweet oak and a lingering touch of allspice.


“Old Anvil is proof that time can change everything,” said Ryan Cecil, Pursuit Spirits Master Blender and CEO. “We once thought these barrels were a mistake, but years later, they became something truly remarkable. It’s a good thing we had a ton of distractions because I’m excited to see what this bourbon has become.”


Available exclusively at Pursuit Spirits’ new Whiskey Row location (which just opened this month!), Old Anvil comes in 375mL bottles at $99.99 SRP. Only a limited number of cases will be sold each day but booking the Mellwood Past & Present experience (available here) guarantees the opportunity to purchase while supplies last. This is a one-of-a-kind, distillery-exclusive release; once it’s gone, it’s gone. It’s the release you won’t want to miss.


ABOUT PURSUIT SPIRITS: Pursuit Spirits is a Louisville, Kentucky-based whiskey brand founded by the innovative forces behind the number one bourbon podcast, Bourbon Pursuit. Their journey began with a deep curiosity and an unwavering dedication to the craft, leading them to seek out and blend exceptional American whiskeys. Rather than operating a traditional distillery, Pursuit Spirits has pioneered a modern, customized approach to blending, carefully selecting award-winning bourbon and rye barrels from multiple distilleries across the country. This unique method allows them to consistently craft small-batch expressions with unparalleled flavor complexity. Their award-winning Pursuit United line exemplifies this by harmoniously uniting diverse mash bills and barrel types. Additionally, their distillery-exclusive Mellwood Legacy Collection pays homage to the rich history of their distillery's location. Pursuit Spirits provides more than just bottles; their venue on Whiskey Row offers curated, immersive experiences where guests can participate in exclusive barrel selections and bottle their own whiskey; P. Club, an all-access, exclusive pass to Pursuit Spirits no matter your location; and a cocktail lounge called Trial + Error that seamlessly balances warm, lived-in charm and stylish modern comfort, complete with an extensive spirits menu and a variety of small bites.


LOCATIONS: Distillery Location: 1700 Mellwood Ave. Louisville KY 40206


Whiskey Row Location: 722 W. Main St, Suite 100, Louisville KY 40202


# # #

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Marketing: Culture Pop’s Duet with Noah Kahan; Electrolit Teams with U.S Soccer Star

Marketing: Culture Pop’s Duet with Noah Kahan; Electrolit Teams with U.S Soccer Star

Female-Led CPG Brands Nemi, Tuyyo and Todo Verde Merge

Female-Led CPG Brands Nemi, Tuyyo and Todo Verde Merge

Non-Alc Wilderton Aperitivo to Shut Down Operations After Seven Years

Non-Alc Wilderton Aperitivo to Shut Down Operations After Seven Years

SPONSORED POST
Why Honey is the Strategic Sweetener for Today’s Mindful N/A Consumer

Why Honey is the Strategic Sweetener for Today’s Mindful N/A Consumer

Marketplace

Bulk Tequila - Private Label Tequila

Bulk Tequila - Private Label Tequila

View All|Post a Listing

Featured Jobs

Director of Packaging  - Hendler Family Brewing Company

Director of Packaging - Hendler Family Brewing...

Area Sales Manager - Los Angeles, CA - Good Boy Vodka

Area Sales Manager - Los Angeles, CA - Good Boy...

On-Premise Key Account Manager - Good Boy Vodka

On-Premise Key Account Manager - Good Boy Vodka

2nd Shift Brewer - The Nations Brewing Co.

2nd Shift Brewer - The Nations Brewing Co.

Sales Rep - Red Lodge Ales Brewing Co

Sales Rep - Red Lodge Ales Brewing Co

Area Sales Manager - MA/RI - Good Boy Vodka

Area Sales Manager - MA/RI - Good Boy Vodka

View All Jobs|Post a Job

More News

Jones Soda Projects Triple-Digit Q4 Sales Spike in Preliminary Earnings

Jones Soda Projects Triple-Digit Q4 Sales Spike in Preliminary Earnings

Taste Radio: Innovation Aplenty At A ‘Faire.’ An Indication For 2026?

Taste Radio: Innovation Aplenty At A ‘Faire.’ An Indication For 2026?

New Products: Collabs from Starbucks and Culture Pop, ‘Wicked’ Cold Brew and NOBULL Nutrition

New Products: Collabs from Starbucks and Culture Pop, ‘Wicked’ Cold Brew and NOBULL Nutrition

Jumex Launches First Candy Line with GoMix Gummies

Jumex Launches First Candy Line with GoMix Gummies

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • District Sales Manager (DM)- Nevada & Utah - Geloso Beverages Group - Geloso Beverages Group
  • Southern California Regional Craft Beverage Territory Manager & Chain Store Merchandiser - ABC Distribution Southern California - ABC Distribution Southern California
  • Beverage Sales Rep - American Craft Distributors - American Craft Distributors
  • VP Finance and Accounting - Righteous Felon Craft Jerky - Righteous Felon Craft Jerky
  • Sales Rep / Territory Manager For Premium CBD/THC Beverages - Studio TBD - Studio TBD
  • Production Manager - Organic Craft Brewing & Copacking - Organic Craft Brewing & Copacking
  • Bay Area Delivery Driver - Bottle Logic Brewing - Bottle Logic Brewing
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Marketing: Culture Pop’s Duet with Noah Kahan; Electrolit Teams with U.S Soccer Star
  2. Female-Led CPG Brands Nemi, Tuyyo and Todo Verde Merge
  3. Non-Alc Wilderton Aperitivo to Shut Down Operations After Seven Years
  4. Jones Soda Projects Triple-Digit Q4 Sales Spike in Preliminary Earnings
  5. Taste Radio: Innovation Aplenty At A ‘Faire.’ An Indication For 2026?
  6. New Products: Collabs from Starbucks and Culture Pop, ‘Wicked’ Cold Brew and NOBULL Nutrition
  7. Jumex Launches First Candy Line with GoMix Gummies
  1. Wet Hydration Launches at The Vitamin Shoppe, Expanding Access to Premium Functional Hydration
  2. MPL Brands NV, Inc. d/b/a Patco Brands, Parent Company of Big Sipz, Secures Key Wins Against BuzzBallz Patents at USPTO
  3. Mitra9 Highlights Key Functional Trends Set to Shape the Beverage Category in 2026
  4. Health-Ade Introduces Ginger Lemon Berry: A Bright, Bold, and Berry Delicious Addition to Its Seasonal Lineup
  5. Award-Winning Balboa Rye Returns as New Riff Distilling Announces Release
  6. Bark & Bitter Launches World's First Fully Alcohol-Free Recreation of Historic Boker's Bitters Style
  7. Von Ebert Brewing Releases Non-Alcohol Sparkling Hop Water Series in Dry January
  1. Non-Alc Wilderton Aperitivo to Shut Down Operations After Seven Years
  2. With $10M Raise, Spiked Ade Wants To Move Vodka Into the Sports Drink Aisle
  3. Stoli Group USA Moves to Liquidate Following Failed Bankruptcy Exit
  4. New RTDs From K-Pop’s G-Dragon, Salt Point, and Rancho La Gloria
  5. Reyes In Talks to Acquire RNDC’s Business in 6 States, plus Washington, D.C.
  6. Mermaid Gin Lands Investment, Names New CEO for U.S. Push
  7. RNDC’s Supplier Exodus Continues as Proximo Spirits Departs
  1. Press Clips: Russian River Partners with Russian Riverkeeper; The Bruery’s Scott Fielder Named Master Cicerone
  2. NIQ 2025 Year in Review: Total Bev-Alc Off-Prem Dollars -3.4%, to $110 Billion; RTDs Led Innovation Sales
  3. CGA: December 2025 Holidays Improve On-Premise Trends vs. 2024
  4. Stoli Group USA and Kentucky Owl Convert to Chapter 7 Bankruptcy
  5. Brewbound Podcast: What the New Dietary Guidelines Mean for Bev-Alc
  6. Leinenkugel’s President Tony Bugher to Resign, Cousin Katie Leinenkugel to Take Over
  7. Circana: 10 of Top 25 Vendors Eke Out December Sales Growth; Athletic and Constellation Make Largest YTD Gains
View All|Submit News

Promoted PR Posts

Brella Beverage Inc. Acquires Chicago Distilling Company Brand Portfolio

Brella Beverage Inc. Acquires Chicago Distilling Company Brand Portfolio

2026 Wine Innovation to Watch: Resealable Single-Serve Aluminum Can

2026 Wine Innovation to Watch: Resealable Single-Serve Aluminum Can

Brause Introduces New Look for 2026

Brause Introduces New Look for 2026

Sojo Industries Appoints Chad Hagen as Chief Commercial Officer

Sojo Industries Appoints Chad Hagen as Chief Commercial Officer

Go Brewing Joins the Roster of Non-Alcoholic Beers Featuring Celebrities

Go Brewing Joins the Roster of Non-Alcoholic Beers Featuring Celebrities

Volunteer Botanicals Innovates Functional Beverage Industry With Launch of 'Liquid Mushrooms'

Volunteer Botanicals Innovates Functional Beverage Industry With Launch of 'Liquid Mushrooms'

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
© 1996 – 2025 BevNET.com® Terms of Use Privacy Policy
Back
03/11: Introducing...Nombase! 03/13: Expo West Roundup: Standout Products & Trends from Key Decision Makers 03/20: Growing at Retail: What Does Smart Growth Look Like? 03/27: Smart Demos, Steady Growth. A Cost-Effective Strategy for Retail.
View Community Call Calendar
An error has occurred. This application may no longer respond until reloaded. Reload 🗙