New independent brewer, Sunrise Beverages, has unveiled its bold ambitions to become the UK’s leading independent beverage company, powered by strategic investments in a tightly curated group of exceptional brands.
Sunrise is an independent brewer on a mission. Starting with St Peter’s Brewery four years ago, the group has since added Curious Brew, Portobello Brewing, Wild Beer and most recently Gipsy Hill to its portfolio. Sunrise has also become the UK licensee for EFES, a Mediterranean favourite, and for Orion, an elegant beer from Japan. The brands have now come together under the Sunrise umbrella, with a diverse and growing portfolio that spans every style of beer.
Now, Sunrise Beverages is uniquely positioned to offer pubs and bars in the UK a comprehensive, one-stop solution – with everything from delicious craft brews to premium international favourites.
At a time when major beer companies are buying up smaller breweries and diluting their identity, Sunrise is taking a different approach. “Our goal is to grow each brand by building strong partnerships that boost sales, drive innovation and deliver exceptional customer service,” says Richard Mather, Chief Executive of Sunrise. “We’re committed to keeping the soul of independent brewing alive by empowering each brand to grow, while preserving its individuality.”
Mather emphasises that every brand in the Sunrise stable has been carefully selected for its unique character and story. “These brands aren’t just products, they have heritage, personality, and loyal communities. That’s what makes them special, and it’s what we’re determined to protect. By investing in their growth, we can offer our customers truly distinctive, premium beers that stand out from the crowd.”
Sunrise isn’t just about smart acquisitions, it is building a world class team with a focus on long-term growth. It comprises a number of seasoned industry professionals, many of whom have worked together in the past. It also boasts four master brewers to ensure that quality remains at the heart of everything it does. “We’re in a unique position,” Mather adds. “We’re not a global giant, but we’re far more than a local craft brewery. Sunrise is built on experience, ambition, and a genuine passion for beer. Our vision is shared by our investors, who are patient and understand the power of brand building over a long time horizon.”
With a clear vision, a strong team, and a growing stable of iconic brands, Sunrise Beverages is brewing something special, and it’s just getting started.
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