The New York Cocktail Company Debuts The Vesper Martini

THE NEW YORK COCKTAIL COMPANY DEBUTS THE VESPER MARTINI

The New York Cocktail Company Launches Ready To Serve, Bottled Vesper Martini Crafted By Takuma Watanabe, Founder and Beverage Director at Award-Winning Cocktail Bar Martiny’s 

Launching on September 1, The New York Cocktail Company (NYCC) is excited to unveil its newest ready-to-serve cocktail: a Vesper Martini, expertly crafted in collaboration with Takuma Watanabe, the award-winning mixologist and owner of the bar Martiny’s. NYCC’s Vesper Martini embodies the essence of perfect precision and timeless craft delivering a premium cocktail with Brooklyn Gin, Charbay Vodka and Mancino Ambrato Vermouth.

"When I moved to New York, it was to chase the dream of becoming a bartender in the best cocktail city in the world. Along the way, I fell in love with Martinis — their simplicity, precision, and elegance,” says Takuma Watanabe, award-winning mixologist and owner of Martiny’s. “Creating a martini that carries the New York name is a true honor. Our Vesper is crisp, bright, and refined — a toast to the city that inspires me every day.”

Each individual batch of the ready-to-serve Vesper Martini is thoughtfully made and includes prestigious ingredients to ensure customers can enjoy a classic New York City bar experience from wherever they are. Takuma Watanabe perfected the crisp and clean NYCC Vesper Martini by using a distinctive blend of Gin & Vodka based, combined with Mancino Ambrato, creating a refreshingly modern version while honoring the cocktails beloved history.

“At the New York Cocktail Company we are reimagining how people experience world-class cocktails,” says Thiago Zanettini, CEO of The New York Cocktail Company. “Our team is passionate about partnering with the best bartenders in New York to bring classic cocktails into people’s homes. By collaborating with Takuma Watanabe, whose deep expertise and personal passion for the Martini are unmatched, allowed us to create a ready-to-serve version that brings his craft beyond the bar.”

Serve the NYCC Vesper Martini ice cold, garnish with your choice of lemon or grapefruit twist and enjoy the taste of this sophisticated cocktail anywhere. The Vesper Martini is the latest ready-to-serve cocktail from The New York Cocktail Company, following the Old Fashioned, crafted by Jeff Bell owner of Please Don’t Tell, and the brand’s initial launch of four Negroni cocktails (the Classic, Chocolate, Mezcalito, and Espresso Negroni), crafted by 2023 American Bartender of the Year Renato Tonelli.

The 375ML bottles from the New York Cocktail Company cost $29.99 and are available for purchase at NewYorkCocktailCompany.com and in select New York, New Jersey, Connecticut, Massachusetts and California wine and spirit retailers. The Vesper Martini will be available at Dante NYC, Dante West Village, Martiny’s, Midnight Blue (Takuma’s Jazz Club), and Bazaar Bar at The Ritz-Carlton Hotel in New York City.

 

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About The New York Cocktail Company:

The New York Cocktail Company (NYCC), the bottled, ready to serve cocktails born in New York City, features the newly launched Vesper Martini, Old Fashioned, and four Negroni cocktails including the Classic, Chocolate, Mezcalito and Espresso Negroni. Founded by industry veterans Linden Pride and Rodrigo Leme, NYCC draws its inspiration from the lineage of classic speakeasies to the modern craft cocktail bars. Each individual batch is meticulously made and includes prestigious ingredients to ensure an extraordinary experience at home.

 

newyorkcocktailcompany.com | @newyorkcocktailco