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BevNETPress Releases

Don't Cry Over Spilled Milk!

PRESS RELEASE posted by Parmalat USA

Sep. 8, 2025 at 3:50 pm

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Non-Alcoholic Beverages


New York, NY - From rushed school mornings to late-night study sessions and surprise dinner guests, running out of milk can feel like a mini-emergency in any kitchen. Parmalat®, a global leader in dairy innovation with more than 60 years of expertise, is here to help everyone #EndMilkEmergencies once and for all. Now available at TARGET stores nationwide, Parmalat’s shelf-stable milk offers a smart, reliable solution that’s ready when you are, no refrigeration needed until opened. Just like flour, sugar, and salt, Parmalat Milk now earns a permanent spot in the pantry, ensuring fresh, delicious milk is always on hand exactly when life demands it.

"At Parmalat, we believe in making real milk more convenient and accessible without sacrificing taste or nutrition," said Laure Menke, Marketing Manager for Parmalat at Lactalis American Group. "Bringing Parmalat Milk to TARGET helps us empower everyone, from families and roommates to student and young professionals to #EndMilkEmergencies and keep their pantries stocked with a reliable, delicious milk option they can count on."

Thanks to Parmalat’s ultra-high temperature (UHT) pasteurization process and protective Tetra Pak packaging, Parmalat Milk stays fresh without refrigeration until opened, preserving the same great taste and nutritional value as fresh milk. It’s real milk, just smarter, giving everyone the freedom to enjoy milk on their schedule and avoid those last-minute runs to the store.

Available at TARGET includes:

  • Parmalat Whole Milk: Highly nutritious cow milk. Grade A UHT whole milk with Vitamin D3. No preservatives, stays fresh longer, shelf-stable, and full of nutrients. Refrigerate after opening.
  • Parmalat 2% Reduced Fat Milk: The creaminess of real dairy milk but with 38% less fat than whole milk. Grade A UHT reduced fat milk with Vitamin A Palmitate and Vitamin D3. No preservatives, stays fresh longer, shelf-stable, and full of nutrients. Refrigerate after opening.

For more than 60 years, Parmalat has combined dairy expertise with innovative processing to deliver products that make life simpler and kitchens more prepared. With Parmalat, everyone can feel confident knowing that fresh, wholesome milk is always within reach. No fridge? No problem.

Let’s #EndMilkEmergencies once and for all. Find Parmalat Milk in the shelf-stable milk section at your local TARGET store today.

Follow us on Instagram, @parmalatusa and Facebook, Parmalat USA 

About Parmalat

With over 50 years of experience, Parmalat is a trusted global dairy brand dedicated to providing high-quality, nutritious products to families worldwide. Part of the Lactalis Group—one of the world’s largest dairy companies—Parmalat is known for innovation, sustainability, and a commitment to making real dairy accessible and convenient. 

###


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