After the success of Cream Soda and Root Beer, Mitra9 is taking the next step in building a complete lineup of functional sodas with the release of Citrus Sun and Midnight Cola. These two new flavors are proof that functional refreshment can be bold, familiar, and tailored to different tastes.
Citrus Sun brings a bright lemon-lime profile that calls to mind the refreshing upliftment of classic sodas like Sprite, Starry, and Mountain Dew. Midnight Cola delivers a crisp, iconic cola flavor reimagined with Mitra9’s functional twist. Together, they show how Mitra9 is creating a line that reaches more people, with options that fit different moments, moods, and lifestyles.
“This is not a one-size-fits-all approach,” said Dallas Vasquez, CEO of Mitra9. “Consumers want choices that reflect who they are and how they live. Some will grab Citrus Sun for a vibrant, daytime lift. Others will lean on Midnight Cola for a bolder, anytime kick. Our goal is to make sure everyone can feel the good vibes in their own way.”
Why It Matters
- The first functional cola drink powered by mitragynine
- A citrus-forward option built for daytime clarity and refreshment
- Expands Mitra9’s soda-inspired range into a complete product line, not just a few flavors
- Meets demand for better-for-you sodas with no sugar crash or artificial sweeteners
- Shelf-stable and ready for wide distribution
With Citrus Sun and Midnight Cola, Mitra9 continues its mission to change the way people think about function, refreshment, and flavor. What started with nostalgic soda classics is now evolving into a diverse lineup that puts variety and lifestyle at the center of wellness.
About Mitra9
Mitra9 is a leader in functional refreshment, offering mitragynine and kava-based beverages that support mood, clarity, and recovery. Available in more than 30,000 retail locations and trusted by over 150,000 customers, Mitra9 blends bold flavors with real benefits to show that wellness can taste as good as it feels.
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