Bronco Wine Company Strengthens Leadership Team with Strategic Appointments

Bronco Wine Company has announced four strategic appointments to strengthen its sales, marketing, and analytics leadership team as the company continues to expand distribution and elevate its diverse portfolio of California wines nationwide. The new leaders bring deep supplier, distributor, consumer brand, and analytical expertise to sharpen Bronco’s commercial and marketing focus in an increasingly competitive marketplace.

The new executives are:

·       Allie Mansfield, Vice President of Sales – East, based in Massachusetts

·       Timothy Hill, Vice President of Sales – West, based in Nevada

·       Kate Eckert, Senior Director of Brand Marketing, based in Northern California

·       Christine Gregory, Senior Director of Sales Planning, BI & Analytics, based in New York

In their respective roles, Mansfield and Hill will oversee regional sales growth and distributor partnerships. Eckert will lead brand marketing initiatives across retail, digital, and direct-to-consumer channels, and Gregory brings strategic insight, analytical rigor, and operational expertise to drive data-informed decision-making and execution. Together, this powerhouse team will strengthen Bronco’s position with customers growing both on- and off-premise channels, increase market share with consumers, and deliver data-driven strategies that expand the company’s nationwide reach.

These appointments follow Bronco’s continued investment in its sales and marketing organization under the leadership of Casey Tedd, Senior Vice President of Sales, underscoring the company’s commitment to building a best-in-class team to deliver long-term growth.

“Bronco Wine Company is committed to building a leadership team with the experience, vision, and capabilities to drive growth,” said Tedd. “Allie, Tim, Kate, and Christine each bring proven expertise in their respective areas, and together they represent a dynamic combination of sales, marketing, and analytics that will elevate our brands and accelerate our nationwide expansion.”

The Bronco Wine Company portfolio spans a wide range of wines enjoyed across the country, including well-known California labels such as Crane Lake, Portlandia, Broadside, Cycles Gladiator, Carmenet, Picket Fence, Rosenblum Cellars, and Stone Cellars, among many others.

About Bronco Wine Company Founded in 1973, Bronco Wine Co. is a force in the US wine industry. As a family-owned company, its focus on crafting quality wines for every table is evident through hard work, innovation, and willingness to embrace change. These fundamental virtues are the backbone of the company's success and have laid a solid foundation for generations to come.