• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

The Van Winkle Family Unveils 2025 Collection with a Rare 25 Year Old Bottle Available At Auction

info_outline PRESS RELEASE posted by Buffalo Trace Distillery

Sep. 11, 2025 at 2:26 pm

X LinkedIn Reddit Facebook Email
Report Press Release
bourbonAmerican whiskeywhiskeybuffalo trace distillerypappy van winklespirits
Spirits Companies


FRANKFORT, Ky (September 10, 2025) – Old Rip Van Winkle Distillery and Buffalo Trace Distillery proudly announce the 2025 release of the coveted Van Winkle Whiskey Collection. Returning to shelves this September, the annual offering is a centerpiece for collectors and connoisseurs alike, showcasing the family’s renowned wheated bourbon and rye whiskey recipes across six celebrated expressions: Old Rip Van Winkle Handmade Bourbon 10 Year Old, Van Winkle Special Reserve 12 Year Old, Van Winkle Family Reserve Rye 13 Year Old, Pappy Van Winkle’s Family Reserve 15 Year Old, Pappy Van Winkle’s Family Reserve 20 Year Old, and Pappy Van Winkle’s Family Reserve 23 Year Old. Additionally, in honor of this year’s release, one rare bottle of Old Rip Van Winkle 25 Year Old - recently rediscovered in the Distillery’s Archives - will be included in Legacy de Forge’s National Bourbon Heritage Month Auction starting September 10, 2025.

The annual release continues to embody what makes this family of whiskeys a hallmark in the American Whiskey category: exceptional taste, legendary craftsmanship, and a legacy that resonates across generations.

“As always, each release represents years of quiet work, careful aging and a deep respect for the legacy we carry forward,” said Preston Van Winkle, 4th Generation, Old Rip Van Winkle Distillery. “We’ve taken great care to ensure the quality of this year’s release lives up to the Van Winkle name. We’re proud to share this whiskey with those who appreciate the craft, patience and tradition that go into every bottle.”

In celebration of the 2025 Van Winkle Collection release and National Bourbon Heritage Month, Legacy de Forge, a new global platform to improve access to Sazerac’s most coveted spirits, will present an exclusive series of rare whiskey auctions this September. Leading the offerings is Old Rip Van Winkle 25 Year Old, the oldest and rarest expression ever released under the iconic name, paired with a private tasting with Julian Van Winkle – and a story as rare as the whiskey inside.

Originally filled into its hand-engraved Glencairn crystal decanter in 2017, Bottle #706 was safely tucked away at Buffalo Trace Distillery, untouched for nearly a decade. As one of the final bottles from the original 710 produced, it emerges as more than a rare collectible: a once-hidden treasure made available for enjoyment by today’s enthusiasts. Beyond its rarity, this archival bottle carries a provenance and a story that elevate it into the realm of legend, offering the opportunity to experience a true piece of bourbon history.

Legacy de Forge’s September Bourbon Heritage Month Auction will feature eight curated lots in total, offering enthusiasts direct access to distinguished bottlings including O.F.C 2006, the newly-released Colonel E.H. Taylor Distiller’s Council and a Stagg Single Barrel pick. Bidding opens at 10:00 a.m. ET on September 10, 2025, and will close at 10:00 a.m. ET on September 24, 2025. For more information, please visit legacydeforge. com

The 2025 Van Winkle Collection will be made available to stores, bars and restaurants across the United States in limited quantities and at varying retail prices. The suggested retail prices for the limited-edition Van Winkle collection bottles are as follows (local taxes apply):

·         Old Rip Van Winkle Handmade Bourbon 10 Year Old - $149.99

This season’s 10YR ORVW bourbon balances classic sweetness with smoky sophistication. On the nose, aromas of vanilla, caramel, pecan, and seasoned oak meet warm tobacco and charred wood. The palate is smooth and rich with wheat, cherry, bold oak, and a hint of spice, leading to a long, smoky finish layered with oak, dark vanilla, and lingering warmth.

·         Van Winkle Special Reserve Bourbon 12 Year Old - $169.99

This unique batch brings a bolder, woodier edge to a bourbon known for its bright fruit and delicate spice. On the nose, aromas of oak, dried mango, cocoa, and spiced peach mingle with cherry and vanilla. The palate offers honey, tobacco, and dark fruit, evolving into stone fruit and cocoa. A dry, balanced finish lingers with oak, cherry, and gentle spice.

·         Van Winkle Family Reserve Rye 13 Year Old - $229.99

This seasonal batch builds on the soft, spiced elegance of the original with a richer, fruit-forward complexity. The nose welcomes you with roasted chestnut, vanilla, and subtle spice that is deepened by cherry, stone fruit, and warming oak. On the palate, layers of cocoa, white pepper, and vanilla meet a bold infusion of cherry and ripe stone fruits, balanced by oak and cedar. A long, warm finish lingers with caramel, spice, and dry oak.

·         Pappy Van Winkle’s Family Reserve Bourbon 15 Year Old - $239.99

This limited batch amplifies the 15YO signature sweetness with added depth. The nose is captivating with aromas of brown sugar, caramel corn, and vanilla mingle with wood and a hint of cherry. The palate is rich with leather, oak, and dark fruit, smoothed by brown sugar and lifted by cherry brightness. A long, dry finish leaves lingering spice, oak tannins, and a warming touch of fruit and sugar.

·         Pappy Van Winkle’s Family Reserve Bourbon 20 Year Old- $359.99

This special batch brings depth to a bourbon known for its intensity and elegance. The nose is vibrant with citrus zest and dried fruit joined by lush notes of plum and cherry. On the palate, smooth citrus and vanilla meet juicy stone fruit and hints of sherry, creating a beautifully balanced sip. The finish is long, elegant, and fruit-kissed leaving behind whispers of plum, cherry, and warm spice.

·         Pappy Van Winkle’s Family Reserve Bourbon 23 Year Old - $499.99

This batch turns up the intensity while staying true to the heart of the Pappy Van Winkle. The nose is bold and inviting leading with rich caramel and cream, joined by oak, leather, and a hit of ripe cherry. The palate is full and flavorful, with vanilla, honey, and maple leading the way, with a burst of cherry and a warming heat. The finish is long, oaky, and fruit-laced leaving behind notes of spice, sweetness, and the satisfying heat of a stronger pour.

“Those who follow this release year after year know it’s not just about whiskey, but about what it represents,” said Julian P. Van Winkle III, President, Old Rip Van Winkle Distillery. “This whiskey collection is a reflection of our family’s legacy and a tribute to the generations who came before us. The legacy, combined with anticipation, the stories shared over a pour, the appreciation for extended aging – that is what makes each release so special.”

The Van Winkle family reminds fans that neither they nor Buffalo Trace Distillery control the prices individual retailers charge for the expressions. The family also strongly recommends those interested in the Van Winkle Collection to purchase through a licensed retailer. Whiskey enthusiasts increase their risks of alcohol scams by purchasing from secondary markets and online sellers including Craigslist, eBay, and social media groups. Additionally, many alcohol scams take place overseas. In some cases, consuming alcohol that is not purchased from a licensed retailer can lead to bodily harm and even casualties.

Whiskey buyers who believe they have been scammed should not drink out of their bottle. They should also file a complaint with the Better Business Bureau, contact their State Attorney General's office, and contact their credit card company about its fraud protection policies.

-end-

About Van Winkle Bourbon

The Old Rip Van Winkle Distillery carries a proud four-generation legacy. The Van Winkle family’s roots in the bourbon industry trace back to the late 1800s with Julian P. “Pappy” Van Winkle, Sr., who began his career as a traveling salesman for the W.L. Weller and Sons wholesale house in Louisville. In time, Pappy and his colleague, fellow salesman Alex Farnsley, purchased the wholesale house and joined forces with A. Ph. Stitzel, purchasing his distillery. Together, the three merged their ventures, creating the renowned Stitzel-Weller Distillery after Prohibition.

In May of 1935 at the age of 61, Pappy opened the newly completed Stitzel-Weller Distillery in South Louisville. Its prominent brands were W.L. Weller, Old Fitzgerald, Rebel Yell, and Cabin Still.  Pappy had a heavy influence on the operations there until his death at the age of 91. His son, Julian, Jr. took over operations until he was forced by stockholders to sell the distillery in 1972. The rights to all of their brands were sold to Norton Simon, Inc. Later, United Distillers, who eventually ended up with the Stitzel-Weller Distillery, sold off all of the original labels around 1999. 

After selling the distillery, Julian Jr. resurrected a pre-Prohibition label, the only one to which the Van Winkles kept the rights, called Old Rip Van Winkle. He used whiskey stocks from the old distillery to supply his brand. Julian Jr.’s son, Julian, III took over in 1981 when Julian, Jr. passed away. Julian III has continued with the Van Winkle tradition of producing high-quality wheated bourbon. His son, Preston, joined the company in 2001 and the Van Winkles look to continue that tradition for generations to come.

In 2002, the Van Winkle family partnered with Buffalo Trace Distillery in Frankfort, Kentucky, reuniting the Van Winkle and Weller bourbons under one roof. The collaboration was a natural fit, as Buffalo Trace was already producing the wheated mash bill used in Weller bourbon. Today, all Van Winkle whiskey is crafted at Buffalo Trace Distillery, produced with the same uncompromising standards the family has upheld for generations. Learn more about the Van Winkle family of bourbons at oldripvanwinkle. com

About Buffalo Trace Distillery    

Buffalo Trace Distillery is an American family-owned company based in Frankfort, Kentucky. The Distillery's rich tradition dates back to 1775 and it is a National Historic Landmark, as well as listed on the National Register of Historic Places. Its history includes such legends as E.H. Taylor, Jr., George T. Stagg, Albert B. Blanton, Orville Schupp, and Elmer T. Lee. Buffalo Trace Distillery is a fully operational Distillery producing bourbon, rye and vodka on site. The Distillery has won more than 40 distillery titles since 2000 and garnered more than 1,000 awards for its wide range of premium whiskies. Its William Larue Weller and Stagg were named Best of Show at the 2024 Denver International Spirits Competition and its Traveller Whiskey is the Most Awarded Super Premium Whiskey Release of 2024. Buffalo Trace Distillery has a deep commitment to supporting charitable initiatives. Nonprofit organizations interested in learning more about the Distillery’s efforts are encouraged to register their charity here. 

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Target Expands THC Drink Opportunity In Minnesota

Target Expands THC Drink Opportunity In Minnesota

Esspo Attacks ‘Afternoon Slump’ With Espresso Soda, Now at Whole Foods

Esspo Attacks ‘Afternoon Slump’ With Espresso Soda, Now at Whole Foods

Marketing: Accelerator Refreshes Brand, Expands Livvy Dunne Deal; Plus Essentia, Coca-Cola

Marketing: Accelerator Refreshes Brand, Expands Livvy Dunne Deal; Plus Essentia, Coca-Cola

SPONSORED POST
Rethinking Functional Beverages: Mainstream Price, Mainstream Velocity

Rethinking Functional Beverages: Mainstream Price, Mainstream Velocity

Marketplace

Bulk Tequila - Private Label Tequila

Bulk Tequila - Private Label Tequila

View All|Post a Listing

Featured Jobs

Brewer 1 - pFriem Family Brewers

Brewer 1 - pFriem Family Brewers

Sales Manager - Spearhead Spirits

Sales Manager - Spearhead Spirits

Senior Brewer & Cellar Lead - Maple Branch Craft Brewery

Senior Brewer & Cellar Lead - Maple Branch Craf...

Brewer - New Trail Brewing Co

Brewer - New Trail Brewing Co

Market Manager - OH/PA - Bluebird Hardwater LLC

Market Manager - OH/PA - Bluebird Hardwater LLC

San Diego Delivery Driver - Bottle Logic Brewing

San Diego Delivery Driver - Bottle Logic Brewing

View All Jobs|Post a Job

More News

Esspo Attacks ‘Afternoon Slump’ With Espresso Soda, Now at Whole Foods

Esspo Attacks ‘Afternoon Slump’ With Espresso Soda, Now at Whole Foods

Marketing: Accelerator Refreshes Brand, Expands Livvy Dunne Deal; Plus Essentia, Coca-Cola

Marketing: Accelerator Refreshes Brand, Expands Livvy Dunne Deal; Plus Essentia, Coca-Cola

Tetra Pak Breaks Ground on U.S. HQ Facility Expansion

Tetra Pak Breaks Ground on U.S. HQ Facility Expansion

Old World, New Bet: Branca’s President On Taking a Stake in Alcohol-Removal Tech

Old World, New Bet: Branca’s President On Taking a Stake in Alcohol-Removal Tech

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Brewery Cellar Technician (1) and Packaging Technicians - Isle Brewers Guild, LLC - Isle Brewers Guild, LLC
  • Warehouse Manager - Indiana Small Batch - Indiana Small Batch
  • BUSINESS DEVELOPMENT DIRECTOR - North Carolina - LOUD LEMON BEVERAGE - LOUD LEMON BEVERAGE
  • Packaging Manager-Brewer - DC Brau Brewing LLC - DC Brau Brewing LLC
  • Beer Sales Representative - Orlando - Outlaw Light Beer - Outlaw Light Beer
  • Assistant Brewer - Russian River Brewing Comapny - Russian River Brewing Comapny
  • Warehouse and Packaging Assistant - Able Baker Brewing Company - Able Baker Brewing Company
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Target Expands THC Drink Opportunity In Minnesota
  2. Esspo Attacks ‘Afternoon Slump’ With Espresso Soda, Now at Whole Foods
  3. Marketing: Accelerator Refreshes Brand, Expands Livvy Dunne Deal; Plus Essentia, Coca-Cola
  4. Tetra Pak Breaks Ground on U.S. HQ Facility Expansion
  5. Old World, New Bet: Branca’s President On Taking a Stake in Alcohol-Removal Tech
  6. Taste Radio: Khloud Has Khloé, But Community Builds The Brand
  7. Distribution: Boisson Teams with Gut Oggau to Launch ‘Gut Feeling’ NA Brand
  1. Sazerac Formally Names Tennessee Operation AJ Bond Distillery as Company’s First Tennessee Whiskey Prepares for 2026 Debut
  2. Koopers Whiskey Unveils Limited 7-Year Rye Finished in Cognac Casks, Continuing Its Tradition of Premium Barrel Finishing
  3. Dalla Terra Italian Wine & Spirits Partners with Winebow in California
  4. Switchback Brewing Co. and Sustainable Beverage Technologies to Showcase BrewVo® Innovation and Krush® N.A. IPA at Craft Brewers Conference
  5. Perrier-Jouët Named Official Champagne of the Metropolitan Opera, Unifying Champagne and the Arts
  6. Buffalo Trace Distillery Advances Bourbon Experimentation with Two New Releases
  7. First Wine and Kombucha in the World! Low Alcohol, Low Calorie, Chilean and Organic.
  1. 514 Eagle Rock Colorado Employees Face Layoffs After Southern Glazer’s Sale, Per WARN Notice
  2. Old World, New Bet: Branca’s President On Taking a Stake in Alcohol-Removal Tech
  3. Brown-Forman, Pernod Ricard Merger Could Lead to Fewer Buyers and Distributors for Independent Brands
  4. How Mocktail Club Cracked The Control State Retail Channel
  5. Eagle Park Acquires SoulBoxer Cocktail Co., Eyeing RTD and Hemp Expansion
  6. Former Casamigos Team Launches RTD
  7. Brown-Forman, Pernod Ricard Confirm Discussions; Wall Street Sees ‘Significant Merit’
  1. Press Clips: NYC’s Pricey Pints, Penn Brewery’s Chapter 11 Filing, Bow & Arrow’s James Beard Nomination & More
  2. 514 Eagle Rock Colorado Employees to Be Laid Off in Wake of Southern Glazer’s Sale, Per WARN Notice
  3. PepsiCo’s Blue Cloud Charts New Path in Bev-Alc, Adds Bubly Wine Refresher, Lipton Hard Zero Sugar
  4. DTC Shipping Demand Remains High with Beer Consumers, per Sovos & BA Report
  5. Tetra Pak Breaks Ground on U.S. HQ Facility Expansion
  6. Brewers Association Announces 2026 Industry Award Winners
  7. Why Fernet-Branca’s Parent Company Bet On Alcohol-Removal Tech
View All|Submit News

Promoted PR Posts

Ohanafy Appoints Hogan Hagy as Chief Customer Officer to Accelerate Enterprise Growth

Ohanafy Appoints Hogan Hagy as Chief Customer Officer to Accelerate Enterprise Growth

Island Company Rum Launches Public Investment Round Following Unprecedented Global Award Run

Island Company Rum Launches Public Investment Round Following Unprecedented Global Award Run

SPACElab Ltd Announces U.S. Market Entry and Strategic Partnership Initiative

SPACElab Ltd Announces U.S. Market Entry and Strategic Partnership Initiative

Graasi Organic Barley Water Expands U.S. Distribution Strategy with Gourmet International Partnership in Michigan

Graasi Organic Barley Water Expands U.S. Distribution Strategy with Gourmet International Partnership in Michigan

Jampack AI Raises $3.2M Seed Round to Automate Wholesale Operations for CPG Brands

Jampack AI Raises $3.2M Seed Round to Automate Wholesale Operations for CPG Brands

Proper Beverage Announces Full Availability of SLIM Can Production at Hudsonville, Michigan Facility

Proper Beverage Announces Full Availability of SLIM Can Production at Hudsonville, Michigan Facility

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙