Kickback Spiked Refreshers Launches, Bringing a Refreshering Take on the RTD Space

Kickback Spiked Refreshers, a new independent alcohol brand, has officially launched with a mission to deliver a more thoughtful approach to the ready-to-drink (RTD) category. Founded and bootstrapped by Eric Cerqueira, the company is focused on creating beverages that reflect what consumers truly care about: quality, balanced flavor, and an experience that feels refreshing rather than overwhelming.

Unlike most RTDs, Kickback products are non-carbonated and completely free of caffeine, made for those who want to enjoy a drink without harsh fizz or unwanted jitters. Each 5% ABV refresher delivers a bright, flavor-forward taste with a light finish that complements rather than overpowers. Available in Pineapple, Peach, Mango, and Raspberry, Kickback is smooth, approachable, and versatile for any occasion.

Inspired by the idea of Adventure Beyond the Ordinary, the brand encourages drinkers to take two chairs, Adirondack or otherwise, wherever life leads and create a moment to truly kick back. It is not about palm trees and beach umbrellas; it is about finding your own adventure, wherever that may be. “Kickback is about simplicity, quality, and balance. It’s for people who want to enjoy a drink that tastes great, feels refreshing, and doesn’t sacrifice authenticity.”

Operating as a bootstrapped startup, Kickback is building its presence organically, starting close to home. The company is focused on growth in New Jersey and New York, working directly with local retailers, bars, and event spaces to introduce its line of spiked refreshers. This grassroots approach ensures the brand stays connected to its community while setting the stage for wider expansion.

About Kickback Spiked Refreshers 

Kickback Spiked Refreshers is a New Jersey based alcohol brand reimagining the ready-to-drink space with non-carbonated, no caffeine beverages that focus on flavor, quality, and balance. Founded by Eric Cerqueira, Kickback is independently owned and bootstrapped, committed to growing from the ground up while delivering products that people feel good about drinking.