Mijenta Tequila And Women’s Earth Alliance Commemorate Hispanic Heritage Month by Supporting Women Leaders in Mexico

September 15, 2025 – For the fourth consecutive year, to commemorate Hispanic Heritage Month  and Día de los Muertos, Mijenta Tequila, the award-winning, sustainable and additive-free tequila from the highlands of Jalisco, today announced that it is partnering with Women’s Earth Alliance  (WEA), which empowers women’s leadership to protect the environment, end the climate crisis,  and ensure a just, thriving world. 

From September 15 through November 2, a portion of Mijenta's sales proceeds will go to support  WEA's Women’s Sustainability & Health programs in Mexico. During this period, Mijenta will donate to WEA $1.00 from each bottle to help fund this initiative. 

“In Mexico, the victories of this past year come from the wisdom and leadership of women who are defending their territories in all their forms; Mexican grassroots women leaders standing up for their communities, protecting their lands, and shaping a healthier future for our ecosystems and our planet. Their work spans the seas and marine ecosystems, the cultivation of the milpa and traditional food systems, and the cultural practices that root communities in resilience and care. 

At WEA, we believe true transformation begins when we listen to and follow the leadership of local women. Thanks to Mijenta’s support, this has been true in Mexico, where the vision and strength of  Indigenous, Afro-Mexican, and grassroots women leaders are shaping a more just and sustainable future for all." Laura Vigil Escalera Mier, WEA Mexico Regional Coordinator. 

“Celebrating Mexico’s rich heritage and traditions is incredibly important to me, and I am extremely proud to work with Women’s Earth Alliance to support entrepreneurial, women-led organizations across the country that are preserving our environment, agriculture and ways of life,” said Ana  María Romero, Mijenta’s Maestra Tequilera. “In the four years since we began partnering with  Women’s Earth Alliance, we are excited to see how much this program has grown and the impact  that it’s had on so many critical issues facing communities across Mexico.” 

In the first seven months of 2025, WEA’s program in Mexico has supported six local, women-led organizations which have impacted more than 500 people, trained more than 360 women, and protected more than 3,500 hectares of vital ecosystems. From January to July of this year, these organizations have worked to protect oceans, regenerate soils, cultivate food sovereignty, build community enterprises and strengthen women’s networks. 

• Afrocaracolas (Guerrero): Thirteen Afro-Mexican women cultivated 7,000 tilapia from fingerlings to adults. Even though a hurricane (one of the increasingly severe effects of climate change) damaged part of their production, they made their very first sales, generating income for the first time. Afrocaracolas is providing proof that women-led aquaculture is real, viable,  and transformative. 

• Las Cañadas (Veracruz): In the foothills of Pico de Orizaba, women trained 264 people from the local community in agroecology—restoring soils, regenerating ecosystems, and strengthening communities. Impressively, their work is reaching beyond Veracruz as the  practices, seeds, and knowledge they share are inspiring women and communities across  Mexico. 

• Mujeres de la Tierra (Estado de Mexico): With a focus on educating and engaging future  generations, the organization runs a community school teaching agroecology and traditional  food systems, ensuring the next generation inherits both ancestral wisdom and practical tools  for resilience. Every week, women gather to exchange seeds, knowledge, and strategies for  protecting their territories. 

• Poj Kaa (Oaxaca): In drought-prone communities of Oaxaca, women from Poj Kaa installed 2  rainwater harvesting systems thus far in 2025, which are helping to irrigate crops and sustain  local families. Beyond water, they cultivate and sell endemic Ayuujk chili peppers, generating  income while preserving local biodiversity. 

• Sirenas de México (Baja California and Quintana Roo): Along Mexico’s coasts, 53 women serve as ocean guardians. From January to July 2025, they monitored and helped protect 3,211 hectares of priority marine ecosystems, including kelp forests in Baja California on the Pacific and the Mesoamerican Reef in the Caribbean. This October, they will hold their first national gathering in La Paz, bringing together Sirenas from across the country for the first time. 

• Unión de los Pueblos de Morelos (Morelos): From January to July 2025, UPM reached 180  women through agroecology workshops. These workshops culminate in local bazaars, where the women sell agroecologically produced foods, generating income while showcasing sustainable practices. 

About Mijenta 

Mijenta is an award-winning, additive-free, sustainable Tequila from the highlands of Jalisco that celebrates the traditions of Mexican culture. Made with only the best ingredients and a meticulous distilling process, Mijenta comprises the essentials of a truly well-crafted tequila: complex, balanced and gastronomic. With community and sustainability at the heart of its mission, Mijenta is the first tequila producer to earn B Corp certification based on its holistic approach to environmental responsibility and development of meaningful and impactful partnerships. 

About WEA 

Women's Earth Alliance (WEA), founded in 2006, is on a mission to protect our environment, end the climate crisis, and ensure a just, thriving world by empowering women’s leadership. WEA provides leadership, strategy, technical training, and funding for women leaders to scale their climate and environmental justice initiatives while connecting them to a global alliance of peers,  mentors, and funders.