September 16, 2025 -- The Hemp Beverage Alliance (HBA) today announced a partnership with Vermont Information Processing (VIP) to compile and report on industry-wide aggregate sales data, establishing the first formal reporting of its kind on hemp beverage sales.
HBA is the trade association for the hemp beverage industry with nearly 400 members in the United States, Canada, and Europe. VIP provides distributor and retailer sales tracking services by collecting data from wholesalers of beer and wine across the country. Through the agreement with HBA, VIP is now collecting and compiling the similar data from hemp beverage producers.
“The hemp beverage marketplace is booming across the United States but until now there was a lack of reliable and trackable data for the industry,” said Christopher Lackner, president, Hemp Beverage Alliance. “The most accurate data for the industry comes from distributors and retailers, and through these reports we can more precisely monitor the sales increases of hemp beverages nationwide.”
In the first-ever examination of limited national sales data on hemp beverages across 42 states, HBA announced that the case-equivalent (CE) totals show an average monthly sales growth rate of 77% from January 2024 through August 2025. The initial 22 HBA-member companies to provide the data to VIP have seen nearly continuous monthly growth through all of 2024 and 2025.
“Vermont Information Processing is thrilled to partner with the Alliance by gathering and analyzing data from the rapidly growing hemp beverage industry,” said Michele Noonan, sales leader, VIP. “Our sales tracking services already benefit many HBA members, and as more companies within the hemp beverage sector engage with us, the industry’s growth and potential will become even more evident.”
Measuring the number of distribution points is another important metric for determining industry growth. In the preliminary data, HBA sees an upward trend that follows a similar pattern to case-equivalent volumes. The number of points of distribution jumped by 95% from August 2023 to August 2025. By August 2025 the number exceeded the known distribution points for all 2024.
The initial report also showed how Minnesota, an early adopter of hemp beverages and sensible regulation of the industry, still dominates the largest state share of the market. But as more states have entered the market, there were notable increases in sales in the Carolinas and Florida.
Through the new reporting system, VIP aggregates the data from HBA-member brands in an anonymous fashion and provides it to HBA. VIP hemp beverage clients are encouraged to contact HBA to contribute their data to the study and increase the veracity of these reports. As more HBA members provide their sales data to VIP, HBA intends to publish an expanded report on a quarterly basis starting in early 2026.
The Hemp Beverage Alliance supports regulatory principles that set sensible limits for THC content, keep products away from children, provide robust product testing, and create tax revenues for the public benefit. These principles can be found on the trade association’s website: hempbeveragealliance.org/principles.
About the Hemp Beverage Alliance
The mission of the Hemp Beverage Alliance is to create a safe and thriving industry through education, advocacy, best practices and partnership. We achieve this by providing consumers, retailers, and distributors with the information they need to better understand the industry; developing best practices to create consistency in labeling and manufacturing; working with elected officials and regulators to encourage common-sense regulation; and collaborating with cannabis and alcohol industries to create a marketplace that benefits everyone. More at: hempbeveragealliance.org.
About Vermont Information Processing
VIP is the leading technology supplier for brewers, distributors, wineries, soda bottlers, and other companies in the beverage industry. From helping distributors improve their warehouse, delivery, and sales operations, to empowering suppliers to know where their products are and how they’re selling, VIP has the technology and expertise to help these businesses thrive. More at: vtinfo.com
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