New York, NY - September 18, 2025: Mack Brands, a producer of revolutionary spirits that defy convention, proudly announces the U.S. debut of Tequila Rosaluz, a line of five meticulously crafted premium tequilas.
Each bottle is both a work of art and a celebration of nature’s light and life’s most cherished moments, inspired by Mack Brands’ commitment to authenticity, artistry, and inclusiveness in the world of spirits.
“Tequila Rosaluz was created to capture not just a taste, but a feeling, a moment in time reflected through color, aroma, and flavor,” said Nic Mack, Founder of Mack Brands. “We wanted to make an exceptional tequila that’s accessible to newcomers while offering depth and character for seasoned enthusiasts.”
As the latest U.S. launch from Mack Brands, the producer behind Conte Camillo Negroni, a ready-to-serve cocktail, and Finvara Irish Whiskey, Tequila Rosaluz was born in the small town of San Francisco de Asis, in the Jalisco highlands, where three generations of the Vazquez family have cultivated their agave farming expertise, each passing down a reverence for the land and its bounty.
At the heart of Tequila Rosaluz is Maestra Tequilera, Mariana Muñoz Gutiérreza, celebrated female master distiller who has shaped each expression with elegance, authenticity, and an unwavering respect for the purity of natural ingredients. Under her direction, Tequila Rosaluz uses fully ripe, 100% estate-grown blue agave and traditional brick oven cooking.
Five Signature Expressions
Blanco ($29.99) Embodies freshness and clarity. Its Tiffany Blue hue mirrors the ocean’s tranquil surface and the brightness of the midday sky. Tasting Notes: Vibrant aromas of cooked agave, fresh herbs, and bright citrus. The palate is smooth and crisp, finishing with refreshing herbal and citrus notes, a true expression of Jalisco craftsmanship.
Reposado ($34.99) Reflects the warmth and radiance of early morning light. A golden amber tequila that bridges night and day. Tasting Notes: Aromas of cooked agave, ripe cherry, and subtle oak. The palate is rich and smooth, balancing sweetness with a touch of spice. The finish lingers with warm, fruity notes, enhanced by aging in American oak.
Añejo ($39.99) Honors the regal tones of dusk with a lush purple bottle designed for reflective, evening moments. Tasting Notes: Layers of caramel, toasted oak, and dried fruit rise over a foundation of cooked agave. The palate is full-bodied and velvety, with hints of cocoa and spice leading to a long, elegant finish.
Cristalino ($44.99) Inspired by emerald waters beyond the shore, Cristalino embodies clarity and renewal. Tasting Notes: Aged Añejo refined through charcoal filtration, revealing a tequila of remarkable purity. Notes of vanilla, caramel, and oak shine through, balanced by citrus and agave brightness. Smooth, polished, and refined.
Rosado ($79.99) The pinnacle of Tequila Rosaluz, inspired by the sunset’s warm embrace and aged in French ex-Napa Cabernet Sauvignon barrels. Tasting Notes: A delicate pink hue with shimmering translucence. Aromas of agave harmonize with citrus, jasmine, and white stone fruit. A velvety, silk-like finish leaves a lasting impression, an elegant, flavor-rich tequila for the sophisticated palate.
From bottle design to production method, Tequila Rosaluz celebrates purity, craftsmanship, and Mexico’s tequila tradition, inviting consumers to sip, savor, and discover. The debut of Tequila Rosaluz marks the beginning of a bold new chapter in premium tequila.
Tequila Rosaluz is available at select retailers across the Northeast and online at flaviar.com
*According to IMARC Group: Top Trends Shaping the Tequila Market in 2025 & Beyond, the global tequila market valued at USD 18.36 billion in 2024, is poised for continued expansion as the spirit transcends borders and captures new audiences.
About Mack Brands
Mack Brands is committed to revolutionizing the world of spirits through innovation, compelling storytelling, and an unwavering dedication to quality. Part of the Mack & Schühle group, its growing portfolio includes Conte Camillo Negroni, Finvara Irish Whiskey and now Tequila Rosaluz. Each brand reflects a deep respect for tradition while pushing the boundaries of what is possible in the beverage world.
For more information, please visit: Mack Brands, @kingfinvara, @contecamillonegroni @tequilarosaluz
Media Contact: Donna White, Founder, Donna White Communications, 203 558 4262
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