Introducing 1906 Spirits: The First Neutral Cannabis Spirit For Modern Social Drinking

NEW YORK, Sept. 19, 2025 – 1906, a leader in cannabis wellness and the #1 fast-acting edibles brand, today announced the launch of 1906 Spirits, a neutral cannabis spirit designed to redefine how Americans socialize. Each 750ml bottle contains 200mg THC and 200mg CBG, delivering a fast-acting, hangover-free experience that blends seamlessly into any beverage—cocktails, mocktails, sparkling water, or soda.

America’s drinking habits are shifting. According to Gallup’s 2025 Consumption Habits survey, just 54% of U.S. adults now say they drink alcohol—the lowest rate in nearly 90 years of measurement. For the first time, a majority of Americans (53%) believe that even moderate drinking is bad for one’s health. The change is being led by young adults, only half of whom report drinking today. Gallup compares this shift to the cultural reappraisal of tobacco in the 1960s: a turning point that reshaped how Americans lived, gathered, and defined health. Alcohol is facing the same reckoning.

1906 Spirits was created for this cultural reset. Unlike existing cannabis beverages, which are heavily flavored and THC-only, 1906 Spirits is deliberately neutral—what the company calls “the vodka of cannabis.” Its clean profile lets consumers mix it into any drink, while the addition of CBG balances THC for a smoother, more social high. The result is a versatile, functional spirit built for modern social drinking.

“Alcohol shaped the last century of social life. Cannabis will shape the next. With 1906 Spirits, we’ve created the first cannabis spirit designed for modern social drinking—neutral, balanced, and hangover-free. It gives people the freedom to celebrate without compromise,” said Peter Barsoom, co-founder and CEO of 1906.

Effects are typically felt in less than 20 minutes and last two to three hours, mirroring the cadence of traditional drinking but without alcohol’s calories, sugar, or next-day regrets.

1906 Spirits is available nationally now at 1906.shop and, beginning September 22, in select New Jersey retail locations through an exclusive distribution partnership with Fedway.

ABOUT 1906

1906 is a microdosed cannabis company on a mission to make cannabis a trusted, accessible part of daily wellness. Founded in 2015 by industry veteran Peter Barsoom, 1906 offers precisely formulated, fast-acting products that fit seamlessly into modern lifestyles. With a focus on portability, discretion, and effectiveness, 1906 delivers innovative solutions such as drops, gummies, and now elixirs to support mental and physical well-being. 

Tips for Safe & Responsible Use

• Start with half an ounce oz or half a serving (5MG THC + 5MG CBG) and wait 20-30 minutes before re-dosing
• Do not drive or operate machinery
• Keep out of reach of children